The Digital Asset Management Market size was USD 4.2 billion in 2022 and is expected to Reach USD 11.3 billion by 2030 and grow at a CAGR of 13.2 % over the forecast period of 2023-2030.
The technique of organizing, storing, classifying, retrieving, and distributing digital assets, such as pictures, videos, documents, and other multimedia content, is known as digital asset management. DAM systems typically include capabilities for managing the creation, versioning, approval, and distribution phases of the lifespan of digital assets. DAM's main objective is to offer a central location for digital assets so that teams can quickly find and access the ones they require while also making sure that the assets are used responsibly and consistently across all channels and platforms. Additionally, DAM can lower expenses related to asset duplication and redundant storage while enhancing collaboration, workflow efficiency, and asset reuse. From tiny businesses to major corporations, DAM systems can be used by a range of organizations. DAM systems can help organizations to organize their digital assets in a way that is easy to find and use. This can save time and effort when searching for specific assets. DAM systems can make it easy for employees to collaborate on digital assets. This can improve the efficiency of projects and allow for better decision-making. DAM systems can help organizations to comply with regulations such as GDPR and HIPAA. This can protect organizations from legal liability. DAM systems are used to store and manage digital assets such as textbooks, lecture notes, and student work. This can be helpful for organizations that need to provide students with access to digital materials, such as universities and colleges. Overall The digital assets management market is expected to grow significantly in the coming years. This is due to the increasing adoption of digital technologies by businesses and organizations, as well as the growing need to manage and protect digital assets.
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KEY DRIVERS
The increasing adoption of digital technologies
The growing need to manage and protect digital assets
Businesses are increasingly adopting digital technologies, such as cloud computing, mobile devices, and social media. This is creating a need for DAM systems that can manage and store digital assets in a way that is accessible and secure.
RESTRAIN
The security of digital assets
DAM solutions store and manage sensitive data. This data must be protected from unauthorized access, use, or disclosure. DAM providers must take steps to ensure the security of digital assets in their DAM solutions.
OPPORTUNITY
The growth of the cloud computing market
The increasing use of social media
Increasing importance of digital assets for businesses of all sizes is providing opportunities for DAM vendors to expand their customer base.
The growth of the cloud computing market is creating opportunities for DAM providers to offer cloud-based DAM solutions. Cloud-based DAM solutions are more scalable and cost-effective than on-premises DAM solutions, making them a good fit for businesses of all sizes.
CHALLENGES
The lack of standards
DAM solutions can be complex to implement and manage. This can be a challenge for businesses that do not have the expertise to manage a DAM solution.
There are no universally accepted standards for DAM solutions. This can make it difficult for businesses to choose a DAM solution that is compatible with their existing systems.
The Russia-Ukraine war has had a significant impact on the digital asset management market. The war has led to increased market volatility, rising prices, and hedging concerns. It has also disrupted supply chains and raised commodity prices, which could lead to inflation. and companies have seen increased demand for their services as businesses and individuals look to protect their digital assets from cyber-attacks. companies have seen increased interest in their products and services as businesses explore the use of blockchain for a variety of applications, such as supply chain management and record keeping. The financial services sector has been one of the hardest hit by the war. The war has led to increased market volatility and uncertainty, which has made it difficult for financial institutions to manage their portfolios.
IMPACT OF ONGOING RECESSION
The ongoing recession has had a significant impact on the digital asset management market. The recession has led to decreased investor confidence, lower valuations, and increased volatility in the digital asset market. This has led to a decline in revenue growth and sales for many digital asset management companies. Grayscale is a digital asset management company that offers a variety of investment products, including the Grayscale Bitcoin Trust. GBTC is the largest bitcoin investment product in the world, with over $20 billion in assets under management. However, the value of GBTC has declined significantly since the start of the recession. As of March 8, 2023, GBTC was trading at a discount of over 25% to the underlying value of bitcoin. This has led to losses for Grayscale and its investors. A number of cryptocurrency exchanges, including Celsius Network and Babel Finance, have been forced to cease withdrawals due to liquidity problems. These problems were caused by the decline in the cryptocurrency market and the increasing risk of default by borrowers.
By Offering
Solution
Services
By Deployment Mode
On-Premises
Cloud
By Business Function
Human Resources
Sales
Marketing Information Technology
Others
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North America
USA
Canada
Mexico
Europe
Eastern Europe
Poland
Romania
Hungary
Turkey
Rest of Eastern Europe
Western Europe
Germany
France
UK
Italy
Spain
Netherlands
Switzerland
Austria
Rest of Western Europe
Asia Pacific
China
India
Japan
South Korea
Vietnam
Singapore
Australia
Rest of Asia Pacific
Middle East & Africa
Middle East
UAE
Egypt
Saudi Arabia
Qatar
Rest of the Middle East
Africa
Nigeria
South Africa
Rest of Africa
Latin America
Brazil
Argentina
Colombia
Rest of Latin America
REGIONAL ANALYSIS
North America has historically been a prominent player in the global market for digital asset management. Due to the presence of multiple technology centres and a strong emphasis on digital transformation, regarding market size and expansion in the field of digital asset management, North America was one of the top regions. Digital asset management solutions have been adopted by many different industries, including media and entertainment, healthcare, retail, and more. The area was home to a number of significant players in the digital asset management business, including well-known software suppliers and IT firms. Digital asset management programs were used by a number of North American businesses, notably media and entertainment, to manage their vast collections of digital assets, which included photos, films, and other media files.
The Asia Pacific region has been experiencing significant growth in technology adoption and digital transformation, leading to an increased demand for digital asset management solutions. driven by rapid digitization across sectors, expanding e-commerce markets, and a growing focus on customer experience. The region's diversity meant that digital asset management solutions were used in a wide range of sectors, including retail, finance, manufacturing, and more. Emerging economies within the Asia Pacific, such as China and India, have been adopting digital asset management solutions to manage their digital content and streamline their operations.
The major key players in the Digital Asset Management Market are Oracle Corporation, Widen Enterprises Inc., Adobe Inc., Hewlett Packard Enterprise, Aprimo, Open Text Corporation., North Plains Systems, Dell EMC, Cognizant Technology Solutions Corporation, IBM CORPORATION, and other players.
Widen Enterprises Inc.: In February 2023, Widen Enterprises Inc., a digital asset management company, was acquired by Acquia, a digital experience platform company. The acquisition is expected to help Acquia expand its DAM capabilities and provide customers with a more comprehensive solution for managing their digital assets.
Adobe Inc.: In March 2023, Adobe Inc., a software company, acquired Frame.io, a cloud-based video collaboration platform. The acquisition is expected to help Adobe expand its DAM capabilities and provide customers with a more comprehensive solution for managing their video assets.
| Report Attributes | Details |
| Market Size in 2022 | US$ 4.2 Bn |
| Market Size by 2030 | US$ 11.3 Bn |
| CAGR | CAGR of 13.2 % From 2023 to 2030 |
| Base Year | 2022 |
| Forecast Period | 2023-2030 |
| Historical Data | 2020-2021 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Offering (Solution, Services) • By Deployment Mode (On-Premises, Cloud) • By Business Function (Human Resources, Sales, Marketing, Information Technology, Others) |
| Regional Analysis/Coverage | North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America) |
| Company Profiles | Oracle Corporation, Widen Enterprises Inc., Adobe Inc., Hewlett Packard Enterprise, Aprimo, Open Text Corporation., North Plains Systems, Dell EMC, Cognizant Technology Solutions Corporation, IBM CORPORATION |
| Key Drivers | • The increasing adoption of digital technologies • The growing need to manage and protect digital assets |
| Market Restraints | • The security of digital assets |
Ans. The Compound Annual Growth rate for Digital Asset Management Market over the forecast period is 13.2 %.
Ans. USD 11.3 Billion is the projected Digital Asset Management Market size of the Company by 2030.
Ans. DAM refers to the process of organizing, storing, and distributing digital assets such as images, videos, documents, and other media files.
Ans. Some benefits of DAM include improved organization and accessibility of digital assets, increased efficiency in content creation and distribution, enhanced brand consistency, and better control over intellectual property rights.
Ans. Conducting a business needs analysis helps identify the specific requirements and goals of an organization, allowing them to choose the optimal DAM system that aligns with their unique needs and workflows.
TABLE OF CONTENTS
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 Impact of Ukraine- Russia War
4.2 Impact of Recession
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Digital Asset Management Market, By Component
8.1 Solution
8.2 Service
9. Digital Asset Management Market By Deployment Mode
9.1 On-Premises
9.2 Cloud
10. Digital Asset Management Market, By Business Function
10.1 Human Resources
10.2 Sales
10.3 Marketing Information Technology
10.4 Others
11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 North America Digital Asset Management Market by country
11.2.2North America Digital Asset Management Market by Component
11.2.3 North America Digital Asset Management Market by Deployment Mode
11.2.4 North America Digital Asset Management Market by Business Function
11.2.5 USA
11.2.5.1 USA Digital Asset Management Market by Component
11.2.5.2 USA Digital Asset Management Market by Deployment Mode
11.2.5.3 USA Digital Asset Management Market by Business Function
11.2.6 Canada
11.2.6.1 Canada Digital Asset Management Market by Component
11.2.6.2 Canada Digital Asset Management Market by Deployment Mode
11.2.6.3 Canada Digital Asset Management Market by Business Function
11.2.7 Mexico
11.2.7.1 Mexico Digital Asset Management Market by Component
11.2.7.2 Mexico Digital Asset Management Market by Deployment Mode
11.2.7.3 Mexico Digital Asset Management Market by Business Function
11.3 Europe
11.3.1 Eastern Europe
11.3.1.1 Eastern Europe Digital Asset Management Market by country
11.3.1.2 Eastern Europe Digital Asset Management Market by Component
11.3.1.3 Eastern Europe Digital Asset Management Market by Deployment Mode
11.3.1.4 Eastern Europe Digital Asset Management Market by Business Function
11.3.1.5 Poland
11.3.1.5.1 Poland Digital Asset Management Market by Component
11.3.1.5.2 Poland Digital Asset Management Market by Deployment Mode
11.3.1.5.3 Poland Digital Asset Management Market by Business Function
11.3.1.6 Romania
11.3.1.6.1 Romania Digital Asset Management Market by Component
11.3.1.6.2 Romania Digital Asset Management Market by Deployment Mode
11.3.1.6.4 Romania Digital Asset Management Market by Business Function
11.3.1.7 Turkey
11.3.1.7.1 Turkey Digital Asset Management Market by Component
11.3.1.7.2 Turkey Digital Asset Management Market by Deployment Mode
11.3.1.7.3 Turkey Digital Asset Management Market by Business Function
11.3.1.8 Rest of Eastern Europe
11.3.1.8.1 Rest of Eastern Europe Digital Asset Management Market by Component
11.3.1.8.2 Rest of Eastern Europe Digital Asset Management Market by Deployment Mode
11.3.1.8.3 Rest of Eastern Europe Digital Asset Management Market by Business Function
11.3.2 Western Europe
11.3.2.1 Western Europe Digital Asset Management Market by Component
11.3.2.2 Western Europe Digital Asset Management Market by Deployment Mode
11.3.2.3 Western Europe Digital Asset Management Market by Business Function
11.3.2.4 Germany
11.3.2.4.1 Germany Digital Asset Management Market by Component
11.3.2.4.2 Germany Digital Asset Management Market by Deployment Mode
11.3.2.4.3 Germany Digital Asset Management Market by Business Function
11.3.2.5 France
11.3.2.5.1 France Digital Asset Management Market by Component
11.3.2.5.2 France Digital Asset Management Market by Deployment Mode
11.3.2.5.3 France Digital Asset Management Market by Business Function
11.3.2.6 UK
11.3.2.6.1 UK Digital Asset Management Market by Component
11.3.2.6.2 UK Digital Asset Management Market by Deployment Mode
11.3.2.6.3 UK Digital Asset Management Market by Business Function
11.3.2.7 Italy
11.3.2.7.1 Italy Digital Asset Management Market by Component
11.3.2.7.2 Italy Digital Asset Management Market by Deployment Mode
11.3.2.7.3 Italy Digital Asset Management Market by Business Function
11.3.2.8 Spain
11.3.2.8.1 Spain Digital Asset Management Market by Component
11.3.2.8.2 Spain Digital Asset Management Market by Deployment Mode
11.3.2.8.3 Spain Digital Asset Management Market by Business Function
11.3.2.9 Netherlands
11.3.2.9.1 Netherlands Digital Asset Management Market by Component
11.3.2.9.2 Netherlands Digital Asset Management Market by Deployment Mode
11.3.2.9.3 Netherlands Digital Asset Management Market by Business Function
11.3.2.10 Switzerland
11.3.2.10.1 Switzerland Digital Asset Management Market by Component
11.3.2.10.2 Switzerland Digital Asset Management Market by Deployment Mode
11.3.2.10.3 Switzerland Digital Asset Management Market by Business Function
11.3.2.11.1 Austria
11.3.2.11.2 Austria Digital Asset Management Market by Component
11.3.2.11.3 Austria Digital Asset Management Market by Deployment Mode
11.3.2.11.4 Austria Digital Asset Management Market by Business Function
11.3.2.12 Rest of Western Europe
11.3.2.12.1 Rest of Western Europe Digital Asset Management Market by Component
11.3.2.12.2 Rest of Western Europe Digital Asset Management Market by Deployment Mode
11.3.2.12.3 Rest of Western Europe Digital Asset Management Market by Business Function
11.4 Asia-Pacific
11.4.1 Asia-Pacific Digital Asset Management Market by Country
11.4.2 Asia-Pacific Digital Asset Management Market by Component
11.4.3 Asia-Pacific Digital Asset Management Market by Deployment Mode
11.4.4 Asia-Pacific Digital Asset Management Market by Business Function
11.4.5 China
11.4.5.1 China Digital Asset Management Market by Component
11.4.5.2 China Digital Asset Management Market by Deployment Mode
11.4.5.3 China Digital Asset Management Market by Business Function
11.4.6 India
11.4.6.1 India Digital Asset Management Market by Component
11.4.6.2 India Digital Asset Management Market by Deployment Mode
11.4.6.3 India Digital Asset Management Market by Business Function
11.4.7 Japan
11.4.7.1 Japan Digital Asset Management Market by Component
11.4.7.2 Japan Digital Asset Management Market by Deployment Mode
11.4.7.3 Japan Digital Asset Management Market by Business Function
11.4.8 South Korea
11.4.8.1 South Korea Digital Asset Management Market by Component
11.4.8.2 South Korea Digital Asset Management Market by Deployment Mode
11.4.8.3 South Korea Digital Asset Management Market by Business Function
11.4.9 Vietnam
11.4.9.1 Vietnam Digital Asset Management Market by Component
11.4.9.2 Vietnam Digital Asset Management Market by Deployment Mode
11.4.9.3 Vietnam Digital Asset Management Market by Business Function
11.4.10 Singapore
11.4.10.1 Singapore Digital Asset Management Market by Component
11.4.10.2 Singapore Digital Asset Management Market by Deployment Mode
11.4.10.3 Singapore Digital Asset Management Market by Business Function
11.4.11 Australia
11.4.11.1 Australia Digital Asset Management Market by Component
11.4.11.2 Australia Digital Asset Management Market by Deployment Mode
11.4.11.3 Australia Digital Asset Management Market by Business Function
11.4.12 Rest of Asia-Pacific
11.4.12.1 Rest of Asia-Pacific Digital Asset Management Market by Component
11.4.12.2 Rest of Asia-Pacific Digital Asset Management Market by Deployment Mode
11.4.12.3 Rest of Asia-Pacific Digital Asset Management Market by Business Function
11.5 Middle East & Africa
11.5.1 Middle East
11.5.1.1 Middle East Digital Asset Management Market by Country
11.5.1.2 Middle East Digital Asset Management Market by Component
11.5.1.3 Middle East Digital Asset Management Market by Deployment Mode
11.5.1.4 Middle East Digital Asset Management Market by Business Function
11.5.1.5 UAE
11.5.1.5.1 UAE Digital Asset Management Market by Component
11.5.1.5.2 UAE Digital Asset Management Market by Deployment Mode
11.5.1.5.3 UAE Digital Asset Management Market by Business Function
11.5.1.6 Egypt
11.5.1.6.1 Egypt Digital Asset Management Market by Component
11.5.1.6.2 Egypt Digital Asset Management Market by Deployment Mode
11.5.1.6.3 Egypt Digital Asset Management Market by Business Function
11.5.1.7 Saudi Arabia
11.5.1.7.1 Saudi Arabia Digital Asset Management Market by Component
11.5.1.7.2 Saudi Arabia Digital Asset Management Market by Deployment Mode
11.5.1.7.3 Saudi Arabia Digital Asset Management Market by Business Function
11.5.1.8 Qatar
11.5.1.8.1 Qatar Digital Asset Management Market by Component
11.5.1.8.2 Qatar Digital Asset Management Market by Deployment Mode
11.5.1.8.3 Qatar Digital Asset Management Market by Business Function
11.5.1.9 Rest of Middle East
11.5.1.9.1 Rest of Middle East Digital Asset Management Market by Component
11.5.1.9.2 Rest of Middle East Digital Asset Management Market by Deployment Mode
11.5.1.9.3 Rest of Middle East Digital Asset Management Market by Business Function
11.5.2 Africa
11.5.2.1 Africa Transfusion Diagnostics Market by Country
11.5.2.2 Africa Digital Asset Management Market by Component
11.5.2.3 Africa Digital Asset Management Market by Deployment Mode
11.5.2.4 Africa Digital Asset Management Market by Business Function
11.5.2.5 Nigeria
11.5.2.5.1 Nigeria Digital Asset Management Market by Component
11.5.2.5.2 Nigeria Digital Asset Management Market by Deployment Mode
11.5.2.5.3 Nigeria Digital Asset Management Market by Business Function
11.5.2.6 South Africa
11.5.2.6.1 South Africa Digital Asset Management Market by Component
11.5.2.6.2 South Africa Digital Asset Management Market by Deployment Mode
11.5.2.6.3 South Africa Digital Asset Management Market by Business Function
11.5.2.7 Rest of Africa
11.5.2.7.1 Rest of Africa Digital Asset Management Market by Component
11.5.2.7.2 Rest of Africa Digital Asset Management Market by Deployment Mode
11.5.2.7.3 Rest of Africa Digital Asset Management Market by Business Function
11.6 Latin America
11.6.1 Latin America Digital Asset Management Market by Country
11.6.2 Latin America Digital Asset Management Market by Component
11.6.3 Latin America Digital Asset Management Market by Deployment Mode
11.6.4 Latin America Digital Asset Management Market by Business Function
11.6.5 Brazil
11.6.5.1 Brazil America Digital Asset Management by Component
11.6.5.2 Brazil America Digital Asset Management by Deployment Mode
11.6.5.3 Brazil America Digital Asset Management by Business Function
11.6.6 Argentina
11.6.6.1 Argentina America Digital Asset Management by Component
11.6.6.2 Argentina America Digital Asset Management by Deployment Mode
11.6.6.3 Argentina America Digital Asset Management by Business Function
11.6.7 Colombia
11.6.7.1 Colombia America Digital Asset Management by Component
11.6.7.2 Colombia America Digital Asset Management by Deployment Mode
11.6.7.3 Colombia America Digital Asset Management by Business Function
11.6.8 Rest of Latin America
11.6.8.1 Rest of Latin America Digital Asset Management by Component
11.6.8.2 Rest of Latin America Digital Asset Management by Deployment Mode
11.6.8.3 Rest of Latin America Digital Asset Management by Business Function
12. Company profile
12.1 Oracle Corporation
12.1.1 Company Overview
12.1.2 Financials
12.1.3Product/Services/Offerings
12.1.4 SWOT Analysis
12.1.5 The SNS View
12.2 Widen Enterprises Inc.
12.2.1 Company Overview
12.2.2 Financials
12.2.3Product/Services/Offerings
12.2.4 SWOT Analysis
12.2.5 The SNS View
12.3 Adobe Inc.
12.3.1 Company Overview
12.3.2 Financials
12.3.3Product/Services/Offerings
12.3.4 SWOT Analysis
12.3.5 The SNS View
12.4 Hewlett Packard Enterprise
12.4.1 Company Overview
12.4.2 Financials
12.4.3Product/Services/Offerings
12.4.4 SWOT Analysis
12.4.5 The SNS View
12.5 Aprimo
12.5.1 Company Overview
12.5.2 Financials
12.5.3Product/Services/Offerings
12.5.4 SWOT Analysis
12.5.5 The SNS View
12.6 Open Text Corporation.
12.6.1 Company Overview
12.6.2 Financials
12.6.3Product/Services/Offerings
12.6.4 SWOT Analysis
12.6.5 The SNS View
12.7 North Plains Systems
12.7.1 Company Overview
12.7.2 Financials
12.7.3Product/Services/Offerings
12.7.4 SWOT Analysis
12.7.5 The SNS View
12.8 Dell EMC
12.8.1 Company Overview
12.8.2 Financial
12.8.3Product/Services/Offerings
12.8.4 SWOT Analysis
12.8.5 The SNS View
12.9 Cognizant Technology Solutions Corporation
12.9.1 Company Overview
12.9.2 Financials
12.9.3 Product/Service/Offerings
12.9.4 SWOT Analysis
12.9.5 The SNS View
12.10 IBM Corporation
12.10.1 Company Overview
12.10.2 Financials
12.10.3 Product/Service/Offerings
12.10.4 SWOT Analysis
12.10.5 The SNS View
13. Competitive Landscape
13.1 Competitive Benchmarking
13.2 Market Share Analysis
13.3 Recent Developments
13.3.1 Industry News
13.3.2 Company News
13.3.3 Mergers & Acquisitions
14. USE Cases and Best Practices
15. Conclusion
An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.
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The 5 steps process:
Step 1: Secondary Research:
Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.
Step 2: Primary Research
When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data. This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.
We at SNS Insider have divided Primary Research into 2 parts.
Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.
This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.
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Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.
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