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Report Scope & Overview:

Enterprise A2P SMS Market size was valued at USD 49.12 billion in 2022 and is expected to grow to USD 70.17 billion by 2030 and grow at a CAGR of 4.56% over the forecast period of 2023-2030.

The Enterprise A2P SMS Market refers to the business-to-business use of SMS messaging services. This market has experienced significant growth in recent years, as more and more companies recognize the value of SMS as a communication tool for reaching customers and employees. A2P SMS is particularly useful for sending alerts, notifications, and marketing messages, as it allows businesses to reach a large audience quickly and cost-effectively. As the demand for A2P SMS continues to rise, the market is expected to expand even further, creating new opportunities for businesses to connect with their target audience.

Enterprise A2P SMS Market Revenue Analysis

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Market Dynamics

Drivers

  • A2P SMS's cost-effectiveness and increased reach will drive growth.

Over the years, businesses have used email services as a formal forum for engaging with customers. However, email response and opening rates are decreasing year over year. Furthermore, the majority of promotional and marketing emails end up in the trash and spam folders. Text messages, on the other hand, are exactly the reverse. When compared to email, text messages have a good response rate and open rate. As a result of the greater reach of text messages, the usage of this sort of corporate SMS in industries is fast increasing.

Furthermore, as compared to other mediums, the cost of A2P SMS is quite inexpensive. As a result, small businesses and start-ups are quickly using A2P messaging services to increase brand recognition and improve customer experience.

Restrains

  • Increasing Security Threats to the Market

Over the projected period, the market is predicted to increase considerably across industries. However, the growing number of privacy and security issues is expected to stifle market growth throughout the projection period. The grey route issue is one of the most serious concerns that industries face. Similarly, traffic mixing is posing difficulties for service providers. Several businesses, including those with existing firewall systems, had traffic mixing concerns. This is anticipated to stifle the growth of the corporate A2P SMS industry.

Opportunities

  • The emergence of cloud API messaging is projected to provide industry participants with attractive development prospects.

Challenges

  • Concerns related to privacy are a challenge for the market.

Impact of the Russia-Ukraine War

The conflict has led to infrastructure damage, including telecommunication networks and mobile towers. This disruption can impact the smooth transmission of A2P SMS messages, causing delays or even failures in message delivery. During times of conflict, businesses tend to focus more on managing their operations, ensuring the safety of their employees, and dealing with the economic uncertainties associated with the war. This shift in priorities can lead to a decline in overall business activities, resulting in reduced demand for A2P SMS services.

The conflict may result in restrictions on certain areas or regions, making it difficult for enterprises to target specific locations with their A2P SMS campaigns. This limitation can hinder market growth and restrict the potential customer base for A2P SMS service providers. As businesses adapt to changing circumstances, they may need to alter their marketing strategies. In a conflict situation, enterprises might prioritize alternative channels like email, social media, or mobile applications, which are more resilient to infrastructure disruptions. This shift could potentially impact the demand for A2P SMS services. Governments often implement new regulations or policies during times of crisis or conflict. Enterprises operating in the A2P SMS market may need to comply with additional regulations or face new restrictions imposed by governments involved in the conflict. These changes can have both positive and negative effects on the market dynamics.

Impact of the Recession

During a recession, businesses often seek ways to optimize their costs. A2P SMS can be an effective and relatively low-cost communication channel for enterprises to reach their customers. As a result, the demand for A2P SMS services may increase as businesses look for cost-effective marketing and customer engagement solutions. In a recession, many businesses may experience financial constraints and reduce their marketing budgets. This could lead to a decline in overall A2P SMS volumes as companies scale back their promotional activities. Industries heavily reliant on marketing, such as retail, travel, and hospitality, might experience a more significant impact. During an economic downturn, customer retention becomes crucial for businesses. A2P SMS can play a vital role in maintaining customer relationships, providing timely updates, and offering personalized offers. Enterprises might increase their usage of A2P SMS to retain existing customers and foster loyalty. The impact of a recession on the A2P SMS market can vary across industries. Some sectors, such as e-commerce, healthcare, and finance, may continue to rely on A2P SMS to deliver critical information and services. Conversely, industries like luxury goods and non-essential services might witness a more significant decline in A2P SMS usage. Economic downturns often lead to market consolidation, with smaller players struggling to survive and larger enterprises acquiring or partnering with them. The A2P SMS market might experience similar trends, resulting in a reshuffling of service providers and a concentration of market share among a few dominant players.

Key Market Segmentation

The Enterprise A2P SMS Market is segmented into three types on the basis of By Application, By Deployment, and By End-user.

By Application

  • Pushed Content Services

  • Customer Relationship Management Services

  • Promotion and Marketing

  • Interactive Services

  • Others

By Deployment

  • Cloud

  • On-premises  

By End User

  • BFSI

  • Retail and E-commerce

  • Travel and Hospitality

  • Healthcare

  • Media and Entertainment

  • Others

Enterprise A2P SMS Market Segmentation Analysis

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Regional Analysis

During the projection period, Asia Pacific is predicted to have the highest revenue share. The region's burgeoning internet customers and increasing mobile phone penetration are generating market potential. China and India have a vast and scattered consumer base, which fuels the demand for business A2P SMS services to engage clients.  The region's telecom industry and mobile providers are quickly expanding. This is anticipated to increase regional market growth.

During the projection period, Europe is expected to expand rapidly. Leading industries, such as BFSI, healthcare, retail, and e-commerce, are increasing demand for A2P messaging services to handle a huge customer base. Furthermore, young or developing enterprises in the region are utilizing A2P SMS services to raise brand recognition. This will most likely fuel demand for corporate A2P SMS in Europe.

North America is expected to rise significantly throughout the forecast period as a result of factors such as rising demand for digital advertising, an increase in the number of Internet customers, and increased adoption of sophisticated technologies like the Internet of Things (IoT). A2P SMS is utilized by the region's fast-growing startups and small companies to create recognition and manage their client base.

REGIONAL COVERAGE:

North America

  • USA

  • Canada

  • Mexico

Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

  • The Netherlands

  • Rest of Europe

Asia-Pacific

  • Japan

  • South Korea

  • China

  • India

  • Australia

  • Rest of Asia-Pacific

The Middle East & Africa

  • Israel

  • UAE

  • South Africa

  • Rest of the Middle East & Africa

Latin America

  • Brazil

  • Argentina

  • Rest of Latin America

Key Players:

The major players in the market are NTT Communications Corporation, Twilio Inc., Orange Business Services, Tata Communications Limited, Infobip Ltd, SAP SE, Mitto, Genesys Telecommunications, CLX Communications AB, Global Message Services AG, China Unicom, Smsglobal, Tyntec Group Limited, Vodafone Group Plc, AMD Telecom S.A, Zen Interactive Technologies, and others in the final report.

Tata Communications Limited-Company Financial Analysis

Recent development

In November 2020, Infobip Ltd. announced an agreement to buy OpenMarket Inc. from Amdocs Inc. The acquisition is anticipated to improve Infobip's international reach.

Sinch AB established cooperation with Ericsson in March 2020 to deliver messaging technologies as part of the 5G rollout. Ericson's fundamental networking platform was Sinch, a cloud-native 3GPP-specified messaging solution that provides P2P and A2P services.

Enterprise A2P SMS Market Report Scope:
Report Attributes Details
Market Size in 2022  US$  49.12 Bn
Market Size by 2030  US$ 70.17 Bn
CAGR   CAGR of 4.56% From 2023 to 2030
Base Year  2022
Forecast Period  2023-2030
Historical Data  2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Application (Pushed Content Services, Customer Relationship Management Services, Promotion and Marketing, Interactive Services, Others)
• By Deployment (Cloud, On-premises)
• By End User (BFSI, Retail and E-commerce, Travel and Hospitality, Healthcare, Media and Entertainment, Others)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles NTT Communications Corporation, Twilio Inc., Orange Business Services, Tata Communications Limited, Infobip Ltd, SAP SE, Mitto, Genesys Telecommunications, CLX Communications AB, Global Message Services AG, China Unicom, Smsglobal, Tyntec Group Limited, Vodafone Group Plc, AMD Telecom S.A, Zen Interactive Technologies
Key Drivers • A2P SMS's cost-effectiveness and increased reach will drive growth.
Market Opportunities • The emergence of cloud API messaging is projected to provide industry participants with attractive development prospects.

 

Frequently Asked Questions

Ans: 4.56% is the CAGR of the Enterprise A2P SMS Market in the forecast period of 2023-2030.

Ans: USD 49.12 billion in 2022 is the market share of the Enterprise A2P SMS Market.

Ans: The major players in the market are NTT Communications Corporation, Twilio Inc., Orange Business Services, Tata Communications Limited, Infobip Ltd, SAP SE, Mitto, Genesys Telecommunications, CLX Communications AB, Global Message Services AG, China Unicom, Smsglobal, Tyntec Group Limited, Vodafone Group Plc, AMD Telecom S.A, Zen Interactive Technologies, and others in the final report.

Ans: The forecast period for the Enterprise A2P SMS Market is 2023-2030.

Ans:  Asia Pacific region is dominating the Enterprise A2P SMS Market.

Table of Contents

1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges

4. Impact Analysis
4.1 Impact of Russia-Ukraine War
4.2 Impact of Ongoing Recession
4.2.1 Introduction
4.2.2 Impact on major economies
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7. PEST Analysis

8. Enterprise A2P SMS Market Segmentation, By Application
8.1 Pushed Content Services
8.2 Customer Relationship Management Services
8.3 Promotion and Marketing
8.4 Interactive Services
8.5 Others

9. Enterprise A2P SMS Market Segmentation, By Deployment
9.1 Cloud
9.2 On-premises

10. Enterprise A2P SMS Market Segmentation, By End User
10.1 BFSI
10.2 Retail and E-commerce
10.3 Travel and Hospitality
10.4 Healthcare
10.5 Media and Entertainment
10.6 Others

11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 North America Enterprise A2P SMS Market By Country
11.2.2North America Enterprise A2P SMS Market By Application
11.2.3 North America Enterprise A2P SMS Market By Deployment
11.2.4 North America Enterprise A2P SMS Market By End User
11.2.5 USA
11.2.5.1 USA Enterprise A2P SMS Market By Application
11.2.5.2 USA Enterprise A2P SMS Market By Deployment
11.2.5.3 USA Enterprise A2P SMS Market By End User
11.2.6 Canada
11.2.6.1 Canada Enterprise A2P SMS Market By Application
11.2.6.2 Canada Enterprise A2P SMS Market By Deployment
11.2.6.3 Canada Enterprise A2P SMS Market By End User
11.2.7 Mexico
11.2.7.1 Mexico Enterprise A2P SMS Market By Application
11.2.7.2 Mexico Enterprise A2P SMS Market By Deployment
11.2.7.3 Mexico Enterprise A2P SMS Market By End User
11.3 Europe
11.3.1 Europe Enterprise A2P SMS Market By Country
11.3.2 Europe Enterprise A2P SMS Market By Application
11.3.3 Europe Enterprise A2P SMS Market By Deployment
11.3.4 Europe Enterprise A2P SMS Market By End User
11.3.5 Germany
11.3.5.1 Germany Enterprise A2P SMS Market By Application
11.3.5.2 Germany Enterprise A2P SMS Market By Deployment
11.3.5.3 Germany Enterprise A2P SMS Market By End User
11.3.6 UK
11.3.6.1 UK Enterprise A2P SMS Market By Application
11.3.6.2 UK Enterprise A2P SMS Market By Deployment
11.3.6.3 UK Enterprise A2P SMS Market By End User
11.3.7 France
11.3.7.1 France Enterprise A2P SMS Market By Application
11.3.7.2 France Enterprise A2P SMS Market By Deployment
11.3.7.3 France Enterprise A2P SMS Market By End User
11.3.8 Italy
11.3.8.1 Italy Enterprise A2P SMS Market By Application
11.3.8.2 Italy Enterprise A2P SMS Market By Deployment
11.3.8.3 Italy Enterprise A2P SMS Market By End User
11.3.9 Spain
11.3.9.1 Spain Enterprise A2P SMS Market By Application
11.3.9.2 Spain Enterprise A2P SMS Market By Deployment
11.3.9.3 Spain Enterprise A2P SMS Market By End User
11.3.10 The Netherlands
11.3.10.1 Netherlands Enterprise A2P SMS Market By Application
11.3.10.2 Netherlands Enterprise A2P SMS Market By Deployment
11.3.10.3 Netherlands Enterprise A2P SMS Market By End User
11.3.11 Rest of Europe
11.3.11.1 Rest of Europe Enterprise A2P SMS Market By Application
11.3.11.2 Rest of Europe Enterprise A2P SMS Market By Deployment
11.3.11.3 Rest of Europe Enterprise A2P SMS Market By End User
11.4 Asia-Pacific
11.4.1 Asia Pacific Enterprise A2P SMS Market By Country
11.4.2 Asia Pacific Enterprise A2P SMS Market By Application
11.4.3 Asia Pacific Enterprise A2P SMS Market By Deployment
11.4.4Asia Pacific Enterprise A2P SMS Market By End User
11.4.5 japan
11.4.5.1 Japan Enterprise A2P SMS Market By Application
11.4.5.2 Japan Enterprise A2P SMS Market By Deployment
11.4.5.3 Japan Enterprise A2P SMS Market By End User
11.4.6South Korea
11.4.6.1 South Korea Enterprise A2P SMS Market By Application
11.4.6.2 South Korea Enterprise A2P SMS Market By Deployment
11.4.6.3 South Korea Enterprise A2P SMS Market By End User
11.4.7 China
11.4.7.1 China Enterprise A2P SMS Market By Application
11.4.7.2 China Enterprise A2P SMS Market By Deployment
11.4.7.3 China Enterprise A2P SMS Market By End User
11.4.8 India
11.4.8.1 India Enterprise A2P SMS Market By Application
11.4.8.2 India Enterprise A2P SMS Market By Deployment
11.4.8.3 India Enterprise A2P SMS Market By End User
11.4.9 Australia
11.4.9.1 Australia Enterprise A2P SMS Market By Application
11.4.9.2 Australia Enterprise A2P SMS Market By Deployment
11.4.9.3 Australia Enterprise A2P SMS Market By End User
11.4.10 Rest of Asia-Pacific
11.4.10.1 APAC Enterprise A2P SMS Market By Application
11.4.10.2 APAC Enterprise A2P SMS Market By Deployment
11.4.10.3 APAC Enterprise A2P SMS Market By End User
11.5 The Middle East & Africa
11.5.1 The Middle East & Africa Enterprise A2P SMS Market By Country
11.5.2 The Middle East & Africa Enterprise A2P SMS Market By Application
11.5.3 The Middle East & Africa Enterprise A2P SMS Market By Deployment
11.5.4The Middle East & Africa Enterprise A2P SMS Market By End User
11.5.5 Israel
11.5.5.1 Israel Enterprise A2P SMS Market By Application
11.5.5.2 Israel Enterprise A2P SMS Market By Deployment
11.5.5.3 Israel Enterprise A2P SMS Market By End User
11.5.6 UAE
11.5.6.1 UAE Enterprise A2P SMS Market By Application
11.5.6.2 UAE Enterprise A2P SMS Market By Deployment
11.5.6.3 UAE Enterprise A2P SMS Market By End User
11.5.7South Africa
11.5.7.1 South Africa Enterprise A2P SMS Market By Application
11.5.7.2 South Africa Enterprise A2P SMS Market By Deployment
11.5.7.3 South Africa Enterprise A2P SMS Market By End User
11.5.8 Rest of Middle East & Africa
11.5.8.1 Rest of Middle East & Asia Enterprise A2P SMS Market By Application
11.5.8.2 Rest of Middle East & Asia Enterprise A2P SMS Market By Deployment
11.5.8.3 Rest of Middle East & Asia Enterprise A2P SMS Market By End User
11.6 Latin America
11.6.1 Latin America Enterprise A2P SMS Market By Country
11.6.2 Latin America Enterprise A2P SMS Market By Application
11.6.3 Latin America Enterprise A2P SMS Market By Deployment
11.6.4 Latin America Enterprise A2P SMS Market By End User
11.6.5 brazil
11.6.5.1 Brazil Enterprise A2P SMS Market By Application
11.6.5.2 Brazil Africa Enterprise A2P SMS Market By Deployment
11.6.5.3Brazil Enterprise A2P SMS Market By End User
11.6.6 Argentina
11.6.6.1 Argentina Enterprise A2P SMS Market By Application
11.6.6.2 Argentina Enterprise A2P SMS Market By Deployment
11.6.6.3 Argentina Enterprise A2P SMS Market By End User
11.6.7 Rest of Latin America
11.6.7.1 Rest of Latin America Enterprise A2P SMS Market By Application
11.6.7.2 Rest of Latin America Enterprise A2P SMS Market By Deployment
11.6.7.3 Rest of Latin America Enterprise A2P SMS Market By End User

12 Company Profile
12.1 NTT Communications Corporation.
12.1.1 Market Overview
12.1.2 Financials
12.1.3 Product/Services/Offerings
12.1.4 SWOT Analysis
12.1.5 The SNS View
12.2 Twilio Inc.
12.2.1 Market Overview
12.2.2 Financials
12.2.3 Product/Services/Offerings
12.2.4 SWOT Analysis
12.2.5 The SNS View
12.3 Orange Business Services.
12.3.1 Market Overview
12.3.2 Financials
12.3.3 Product/Services/Offerings
12.3.4 SWOT Analysis
12.3.5 The SNS View
12.4 Tata Communications Limited.
12.4.1 Market Overview
12.4.2 Financials
12.4.3 Product/Services/Offerings
12.4.4 SWOT Analysis
12.4.5 The SNS View
12.5 Infobip Ltd.
12.5.1 Market Overview
12.5.2 Financials
12.5.3 Product/Services/Offerings
12.5.4 SWOT Analysis
12.5.5 The SNS View
12.6 SAP SE.
12.6.1 Market Overview
12.6.2 Financials
12.6.3 Product/Services/Offerings
12.6.4 SWOT Analysis
12.6.5 The SNS View
12.7 Mitto.
12.7.1 Market Overview
12.7.2 Financials
12.7.3 Product/Services/Offerings
12.7.4 SWOT Analysis
12.7.5 The SNS View
12.8 Genesys Telecommunications.
12.8.1 Market Overview
12.8.2 Financials
12.8.3 Product/Services/Offerings
12.8.4 SWOT Analysis
12.8.5 The SNS View
12.9 CLX Communications AB.
12.9.1 Market Overview
12.9.2 Financials
12.9.3 Product/Services/Offerings
12.9.4 SWOT Analysis
12.9.5 The SNS View
12.10 Global Message Services AG.
12.10.1 Market Overview
12.10.2 Financials
12.10.3 Product/Services/Offerings
12.10.4 SWOT Analysis
12.10.5 The SNS View

13. Competitive Landscape
13.1 Competitive Benchmarking
13.2 Market Share Analysis
13.3 Recent Developments

14. USE Cases and Best Practices

15. Conclusion

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Secondary Research

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Primary Research

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Data Bank Validation

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