Nutrigenomics Market Report Scope & Overview:

The Nutrigenomics Market size was estimated at USD 0.51 billion in 2023 and is expected to reach USD 2.10 billion by 2032 with a growing CAGR of 17.05% during the forecast period of 2024-2032.

Nutrigenomics is a genomics application that investigates the effect of nutrition on metabolic pathways and gene expression. Nutrigenomics is concerned with determining how individual nutrients and dietary regimens can affect human health by understanding the interplay between the genome and the nutrients at the molecular level. Nutrigenomics is likely to give significant support for new therapeutic processes and strategies as they emerge.

Nutrigenomics Market Revenue Analysis

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Hippocrates recognized the usefulness of food as medicine many years ago. An ideal diet can significantly reduce the risk of coronary heart disease, diabetes, cancer, obesity, and other diseases. tailored nutrition uses tailored nutrition to analyze a person's genetic makeup. The potential of preventive healthcare or medicine to prevent disease from occurring has resulted in a greater emphasis on researching tailored nutrition for the early management of various diseases. The rapid advancement of genome sequencing, omics technologies, and the capacity to manage disease early has placed a premium on preventative healthcare.


  • Inadequate application-based research is impeding market pull.

Supporting data on the proper use and implementation of nutrigenomics is currently lacking. Probiotics are popular because of previous ideas about their benefits; nevertheless, further study is needed to substantiate the medicinal potential of the other products under development. These factors result in insufficient actions to assist the market pull. Advertisements for these products must be supported by accurate scientific data that quantifies the benefits of using these therapies. A lack of scientific data and insufficient study prohibits market-pulling activities from taking place, limiting worldwide market expansion.


  • Massive Potential for Extraordinary Profits from Risky Investments

Interest in nutrigenomics has grown as a result of rapidly improving research in the field and the successful publication of findings from major programs around the world. Global projects, such as the HMP and iHMP, have transformed chronic disease therapies as numerous companies focus on creating and producing new medications. Furthermore, many research initiatives have received substantial funding, demonstrating the field's tremendous potential.


  • Using surrogate/intermediate endpoints

  • Making premature health claims

  • Underestimating ethical and legal concerns


Despite the greatest efforts of Ukrainians, WHO, and other non-governmental organizations, the war has resulted in a degradation in the quality of health care and service delivery in some locations. Many facilities lack running water and electricity. Hospitals in eastern Ukraine can only deliver a small part of essential care, forcing patients to travel further distances or not seek care at all. Although vital medical supply chains are maintained and services are available in areas under Ukrainian government authority, nothing is known about other regions under Russian administration, notably in terms of the availability to antiretroviral therapy and other HIV services. Chronic diseases are becoming more difficult to manage, with many displaced persons reportedly discontinuing hypertensive and cardiovascular medications.


By Product

  • Reagents & Kits

  • Services

In 2023, the reagents & kits segment is expected to hold the highest market share during the forecast period Because of a trend in consumer preferences toward personalised nutrition, people will be able to receive a customized diet based on their genetic, phenotypic, and medical information.

By Technique

  • Saliva

  • Buccal Swab

  • Blood

In 2023, the buccal swab segment is expected to dominate the market growth during the forecast period. forecast period. There are numerous types of buccal swab kits available that allow the user to extract DNA-tich cells on their own using the buccal swabs. It can also be delivered to the required laboratories in an open, dry, and sterile container.

By Application

  • Obesity

  • Diabetes

  • Anti-Agings

  • Chronic Diseases

Nutrigenomics Market Segmentation Analysis

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In 2023, the obesity segment is expected to dominate the market growth during the forecast period. The causes of the globally increasing rate of obesity are consumer demand for fast food, stress, sedentary lifestyle, and so on. Nutritional requirements differ from person to person, and this is where nutrigenomics shines as a personalized therapy. The need for nutrigenomics is expected to grow in response to the need to address the obesity problem.


North America held a significant market share in 2023 owing to expanding consumer awareness of personalized nutrition, rising prevalence of chronic diseases, and rising healthcare spending. Because of the increasing need for personalized treatment and the presence of important market participants, the United States is the largest contributor to the nutrigenomics market in this area. Furthermore, a growing emphasis on preventive healthcare measures, increased government initiatives to promote nutrigenomics, and advantageous reimbursement policies are some of the key factors driving the growth of the North American nutrigenomics market. Furthermore, the increased usage of new technologies in the field of nutrition research, such as bioinformatics and genomics, is likely to drive market expansion in the region during the forecast period.

Asia-Pacific is witnessing to expand fastest CAGR rate during the forecast period owing to the rising popularity of nutrigenomics for illness prevention and management. The region is experiencing an increase in the prevalence of chronic diseases such as obesity, diabetes, and cardiovascular disease, which is fueling demand for nutrigenomics products. Furthermore, the region's nutrigenomics market is predicted to rise because to an aging population and rising healthcare expenditure in nations such as Japan and China. The growing popularity of tailored nutrition in countries like India and China is likely to drive demand for nutrigenomics products in the region.


North America

  • US

  • Canada

  • Mexico


  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America

Key Players

The major players are WellGen Inc., Metagenics Inc., Genomix Nutrition Inc., Nutrigenomix, NutraGene, XCODE Life Sciences Pvt. Ltd, Cura Integrative Medicine, GeneSmart Health, and Others.

Metagenics Inc. (U.S.)-Company Financial Analysis

Company Landscape Analysis


  • Pharmagreen Biotech Inc., The retail sales distribution channels for Pharmagreen Biotech Inc.'s new product are being organized as of September 2022. The company has developed its first nutraceutical product. This nutraceutical product is made up of fifteen components derived from medicinal plants and mushrooms.

  • GeneSmart Health announced the debut of their new nutrigenomics testing service in January 2022, which gives Personalized Nutrition recommendations based on a person's genetic profile.

  • Nutrigenomix announced a relationship with the University of North Carolina at Chapel Hill in September 2021 to explore the influence of tailored diet on gut health.

Nutrigenomics Market Report Scope:

Report Attributes Details
Market Size in 2023  US$ 0.51 Billion
Market Size by 2032  US$ 2.10 Billion
CAGR   CAGR of 17.05% From 2024 to 2032
Base Year  2023
Forecast Period  2024-2032
Historical Data  2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Product (Reagents & Kits, Services)
• By Technique (Saliva, Buccal Swab, Blood)
• By Application (Obesity, Diabetes. Anti-Agings, Chronic Diseases)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America)
Company Profiles WellGen Inc (U.S.), Metagenics Inc. (U.S.), Genomix Nutrition Inc. (U.S.), Nutrigenomix (U.S.), NutraGene (India), XCODE Life Sciences Pvt. Ltd (India), Cura Integrative Medicine (Australia), GeneSmart Health
Key Drivers • Increasing Preventive Medication Demand Through Personalized Nutrition
Market Opportunity • Massive Potential for Extraordinary Profits from Risky Investments


Frequently Asked Questions

Ans: Massive Potential for Extraordinary Profits from Risky Investments.

Ans: Personalized medicine market size was valued at USD 0.51 billion in 2023.

Ans: The growth rate of nutrigenomics market is expected to grow USD 2.10 billion by 2032.

Ans: Nutrigenomics market is anticipated to expand by 17.05% from 2024 to 2032.

Ans: North America segment is expected to held the highest market share in 2023.

Table of Contents

1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges

4. Impact Analysis
4.1 Impact of the Ukraine- Russia War
4.2 Impact of Ongoing Recession
4.2.1 Introduction
4.2.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7. PEST Analysis

8. Nutrigenomics Market Segmentation, By Product
8.1 Reagents & Kits
8.2 Services

9. Nutrigenomics Market Segmentation, By Technique
9.1 Saliva
9.2 Buccal Swab
9.3 Blood

10. Nutrigenomics Market Segmentation, By Application
10.1 Obesity
10.2 Diabetes
10.3 Anti-Agings
10.4 Chronic Diseases

11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 North America Nutrigenomics Market by Country
11.2.2North America Nutrigenomics Market by Product
11.2.3 North America Nutrigenomics Market by Technique
11.2.4 North America Nutrigenomics Market by Application
11.2.5 USA USA Nutrigenomics Market by Product USA Nutrigenomics Market by Technique USA Nutrigenomics Market by Application
11.2.6 Canada Canada Nutrigenomics Market by Product Canada Nutrigenomics Market by Technique Canada Nutrigenomics Market by Application
11.2.7 Mexico Mexico Nutrigenomics Market by Product Mexico Nutrigenomics Market by Technique Mexico Nutrigenomics Market by Application
11.3 Europe
11.3.1 Eastern Europe Eastern Europe Nutrigenomics Market by Country Eastern Europe Nutrigenomics Market by Product Eastern Europe Nutrigenomics Market by Technique Eastern Europe Nutrigenomics Market by Application Poland Poland Nutrigenomics Market by Product Poland Nutrigenomics Market by Technique Poland Nutrigenomics Market by Application Romania Romania Nutrigenomics Market by Product Romania Nutrigenomics Market by Technique Romania Nutrigenomics Market by Application Turkey Turkey Nutrigenomics Market by Product Turkey Nutrigenomics Market by Technique Turkey Nutrigenomics Market by Application Rest of Eastern Europe Rest of Eastern Europe Nutrigenomics Market by Product Rest of Eastern Europe Nutrigenomics Market by Technique Rest of Eastern Europe Nutrigenomics Market by Application
11.3.2 Western Europe Western Europe Nutrigenomics Market by Product Western Europe Nutrigenomics Market by Technique Western Europe Nutrigenomics Market by Application Germany Germany Nutrigenomics Market by Product Germany Nutrigenomics Market by Technique Germany Nutrigenomics Market by Application France France Nutrigenomics Market by Product France Nutrigenomics Market by Technique France Nutrigenomics Market by Application UK UK Nutrigenomics Market by Product UK Nutrigenomics Market by Technique UK Nutrigenomics Market by Application Italy Italy Nutrigenomics Market by Product Italy Nutrigenomics Market by Technique Italy Nutrigenomics Market by Application Spain Spain Nutrigenomics Market by Product Spain Nutrigenomics Market by Technique Spain Nutrigenomics Market by Application Netherlands Netherlands Nutrigenomics Market by Product Netherlands Nutrigenomics Market by Technique Netherlands Nutrigenomics Market by Application Switzerland Switzerland Nutrigenomics Market by Product Switzerland Nutrigenomics Market by Technique Switzerland Nutrigenomics Market by Application Austria Austria Nutrigenomics Market by Product Austria Nutrigenomics Market by Technique Austria Nutrigenomics Market by Application Rest of Western Europe Rest of Western Europe Nutrigenomics Market by Product Rest of Western Europe Nutrigenomics Market by Technique Rest of Western Europe Nutrigenomics Market by Application
11.4 Asia-Pacific
11.4.1 Asia-Pacific Nutrigenomics Market by Country
11.4.2 Asia-Pacific Nutrigenomics Market by Product
11.4.3 Asia-Pacific Nutrigenomics Market by Technique
11.4.4 Asia-Pacific Nutrigenomics Market by Application
11.4.5 China China Nutrigenomics Market by Product China Nutrigenomics Market by Application China Nutrigenomics Market by Technique
11.4.6 India India Nutrigenomics Market by Product India Nutrigenomics Market by Technique India Nutrigenomics Market by Application
11.4.7 Japan Japan Nutrigenomics Market by Product Japan Nutrigenomics Market by Technique Japan Nutrigenomics Market by Application
11.4.8 South Korea South Korea Nutrigenomics Market by Product South Korea Nutrigenomics Market by Technique South Korea Nutrigenomics Market by Application
11.4.9 Vietnam Vietnam Nutrigenomics Market by Product Vietnam Nutrigenomics Market by Technique Vietnam Nutrigenomics Market by Application
11.4.10 Singapore Singapore Nutrigenomics Market by Product Singapore Nutrigenomics Market by Technique Singapore Nutrigenomics Market by Application
11.4.11 Australia Australia Nutrigenomics Market by Product Australia Nutrigenomics Market by Technique Australia Nutrigenomics Market by Application
11.4.12 Rest of Asia-Pacific Rest of Asia-Pacific Nutrigenomics Market by Product Rest of Asia-Pacific Nutrigenomics Market by Technique Rest of Asia-Pacific Nutrigenomics Market by Application
11.5 Middle East & Africa
11.5.1 Middle East Middle East Nutrigenomics Market by Country Middle East Nutrigenomics Market by Product Middle East Nutrigenomics Market by Technique Middle East Nutrigenomics Market by Application UAE UAE Nutrigenomics Market by Product UAE Nutrigenomics Market by Technique UAE Nutrigenomics Market by Application Egypt Egypt Nutrigenomics Market by Product Egypt Nutrigenomics Market by Technique Egypt Nutrigenomics Market by Application Saudi Arabia Saudi Arabia Nutrigenomics Market by Product Saudi Arabia Nutrigenomics Market by Technique Saudi Arabia Nutrigenomics Market by Application Qatar Qatar Nutrigenomics Market by Product Qatar Nutrigenomics Market by Technique Qatar Nutrigenomics Market by Application Rest of Middle East Rest of Middle East Nutrigenomics Market by Product Rest of Middle East Nutrigenomics Market by Technique Rest of Middle East Nutrigenomics Market by Application
11.5.2 Africa Africa Transfusion Diagnostics Market by Country Africa Nutrigenomics Market by Product Africa Nutrigenomics Market by Technique Africa Nutrigenomics Market by Application Nigeria Nigeria Nutrigenomics Market by Product Nigeria Nutrigenomics Market by Technique Nigeria Nutrigenomics Market by Application South Africa South Africa Nutrigenomics Market by Product South Africa Nutrigenomics Market by Technique South Africa Nutrigenomics Market by Application Rest of Africa Rest of Africa Nutrigenomics Market by Product Rest of Africa Nutrigenomics Market by Technique Rest of Africa Nutrigenomics Market by Application
11.6 Latin America
11.6.1 Latin America Nutrigenomics Market by Country
11.6.2 Latin America Nutrigenomics Market by Product
11.6.3 Latin America Nutrigenomics Market by Technique
11.6.4 Latin America Nutrigenomics Market by Application
11.6.5 Brazil Brazil Nutrigenomics Market by Product Brazil Nutrigenomics Market by Technique Brazil Nutrigenomics Market by Application
11.6.6 Argentina Argentina Nutrigenomics Market by Product Argentina Nutrigenomics Market by Technique Argentina Nutrigenomics Market by Application
11.6.7 Colombia Colombia Nutrigenomics Market by Product Colombia Nutrigenomics Market by Technique Colombia Nutrigenomics Market by Application
11.6.8 Rest of Latin America Rest of Latin America Nutrigenomics Market by Product Rest of Latin America Nutrigenomics Market by Technique Rest of Latin America Nutrigenomics Market by Application

12. Company Profile
12.1 WellGen Inc (U.S.)
12.1.1 Company Overview
12.1.2 Financial
12.1.3 Product / Services Offered
12.1.4 SWOT Analysis
12.1.5 The SNS View
12.2 Metagenics Inc. (U.S.)
12.2.1 Company Overview
12.2.2 Financials
12.2.3 Product/Services Offered
12.2.4 SWOT Analysis
12.2.5 The SNS View
12.3 Genomix Nutrition Inc. (U.S.)
12.3.1 Company Overview
12.3.2 Financials
12.3.3 Product/Services Offered
12.3.4 SWOT Analysis
12.3.5 The SNS View
12.4 Nutrigenomix (U.S.)
12.4.1 Company Overview
12.4.2 Financials
12.4.3 Product/Services Offered
12.4.4 SWOT Analysis
12.4.5 The SNS View
12.5 NutraGene (India)
12.5.1 Company Overview
12.5.2 Financials
12.5.3 Product/Services Offered
12.5.4 SWOT Analysis
12.5.5 The SNS View
12.6 XCODE Life Sciences Pvt. Ltd (India)
12.6.1 Company Overview
12.6.2 Financials
12.6.3 Product/Services Offered
12.6.4 SWOT Analysis
12.6.5 The SNS View
12.7 Cura Integrative Medicine (Australia),
12.7.1 Company Overview
12.7.2 Financials
12.7.3 Product/Services Offered
12.7.4 SWOT Analysis
12.7.5 The SNS View
12.8 GeneSmart Health
12.8.1 Company Overview
12.8.2 Financials
12.8.3 Product/Services Offered
12.8.4 SWOT Analysis
12.8.5 The SNS View
12.9 Others

13. Competitive Landscape
13.1 Competitive Benchmarking
13.2 Market Share Analysis
13.3 Recent Developments
13.3.1 Industry News
13.3.2 Company News
13.3.3 Mergers & Acquisitions

14. Use Case and Best Practices

15. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

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This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

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Data Bank Validation

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