Online Grocery Market Report Scope & Overview:

The Online Grocery Market size was valued at USD 358.77 Bn in 2022 and is expected to reach USD 2002 Bn by 2030, and grow at a CAGR of 23.98% over the forecast period 2023-2030.

Online grocery shopping is a method of acquiring food and other household necessities using a web-based shopping service. People can purchase these things online using one of two approaches. One option is to order them from a nearby grocery store that offers online purchasing. Ordering groceries is possible via the e-commerce website as well as Smartphone applications. Online grocery options include both grocery and non-grocery food items such as vegetables, fruits, dairy products, and others. To make online grocery shopping easier for consumers, retailers in this sector provide services such as click-and-collect alternatives and subscription options. Several market experts feel that online grocery shopping is a viable business model that will continue to increase in popularity.

Online Grocery Market Revenue Analysis

A grocery delivery service may be a convenient choice for anybody, especially the elderly and those with limited mobility or vehicles. Online food purchasing services are also popular among hardworking families. Online grocery shopping has a number of advantages. If a consumer has a specific list of products to purchase, he or she is less likely to deviate from it by making impulse purchases while exploring store aisles. Customers can also utilize online and manufacturer's coupons with their shopping to increase earnings when purchasing from a local grocery store online.

Zomato's board of directors is expected to approve a plan to purchase rapid commerce startup Blinkit in June 2022, almost two years after the two companies first discussed a potential merger, according to two people familiar with the negotiations. Zomato has been attempting to get into the rapid commerce market. Since the beginning of the epidemic in 2020, it has twice canceled plans to supply goods online.



  • Technological advancements are increasing.

  • Promotional activities and discounts increase.

  • The consumer pool is expanding.

  • Raise per capita disposable income.


  • Unexercised online capabilities

  • Recalls of products


  • Advanced technology adoption


  • Traditional stores' dominance


The COVID-19 epidemic had a significant impact on the food and beverage sector. Businesses and other sectors suffered financial losses as a result of the epidemic. The entire economy sank to lower growth rates. Due to lockdown constraints and a shortage of manual labor, industrial operations were halted. The supply chain was greatly affected. As a result of such a circumstance, the worldwide market suffered as well. However, the surge in consumer preference for online food shopping during the lockout contributed to a significant boost in online grocery market income. The total market has been able to sustain itself even in these tougher times thanks to the ongoing efforts of industry participants in bringing online grocery market trends. Because of COVID-19, individuals avoided visiting to physical businesses in favor of online grocery purchasing. All of this is accelerating the growth of the online grocery market.


In 2021, the basics & culinary necessities sector held the greatest market share. Repetitive purchases of staples such as flours, food grains, and culinary basics such as oil, which are considered requirements, particularly in Asian families, enable the category to dominate the market. The category is likely to rise throughout the projection period as customers remain unwilling to go out and buy the groceries they need on a daily basis, preferring to avoid crowds and adhere to social distancing rules in the aftermath of the pandemic onset. Breakfast and dairy are predicted to be the fastest-growing segments, with a positive CAGR from 2022 to 2028. The segment's expansion can be linked to increased demand for different milk and non-milk products, as well as vendor-facilitated doorstep delivery of these items. A hurried lifestyle, along with increased disposable money, is also driving buyers to order these items through online platforms rather than visiting a physical store, particularly in the aftermath of the pandemic's spread.


On The Basis of Product Type

  • Fresh Produce

  • Breakfast & Dairy

  • Snacks & Beverages

  • Meat & Seafood

  • Staples & Cooking Essentials

  • Others

On The Basis of Delivery Type

  • Home Delivery

    • Company Owner Stores

    • Third-Party Stores

  • Click & Collect

On The Basis of End-User

  • Individuals

  • Distributors

Online Grocery Market Segmentation Analysis


The online grocery market is examined in many regions throughout the world, including North America, Asia-Pacific, Europe, and others. During the predicted timeframe, North America and Europe will see large increases. During the assessment years, however, the Asia-Pacific region is expected to have a leading market share. This region accounted for a sharp increase in 2021, and it is expected to develop at a positive CAGR. China will be the most significant contributor to market growth. The market there will expand faster due to the big population's propensity to use online grocery services. Increasing mobile access and internet adoption will also increase market potential.


  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America


The major key players are AEON Co., Ltd.,,, Inc., Blinkit, Instacart,, Inc., Natures, Basket Limited., Rakuten, Reliance Retail (Reliance Fresh), Supermarket Grocery Supplies Pvt. Ltd. (Big Basket)

AEON Co., Ltd-Company Financial Analysis

Company Landscape Analysis

Online Grocery Market Report Scope:
Report Attributes Details
Market Size in 2022 US$ 358.77 Billion
Market Size by 2030 US$ 2002 Billion
CAGR CAGR 23.98% From 2023 to 2030
Base Year 2022
Forecast Period 2023-2030
Historical Data 2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Product Type (Fresh Produce, Breakfast & Dairy, Snacks & Beverages, Meat & Seafood, Staples & Cooking Essentials, Others)
• by Delivery Type (Home Delivery (Company Owner Stores and Third-Party Stores) Click & Collect)
• by End-User (Individuals and Distributors)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, +D11UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles AEON Co., Ltd.,,, Inc., Blinkit, Instacart,, Inc., Natures, Basket Limited., Rakuten, Reliance Retail (Reliance Fresh), Supermarket Grocery Supplies Pvt. Ltd. (Big Basket)
Key Drivers •Technological advancements are increasing.
•Promotional activities and discounts increase.
•The consumer pool is expanding.
Market Restraints •Unexercised online capabilities
•Recalls of products

Frequently Asked Questions

Ans: - The forecast period of the Online Grocery market is 2022-2028.

Ans: - Unexercised online capabilities and recalls of products.

Ans: - The Asia-Pacific region is expected to have a leading market share.

Ans: - The primary growth tactics of Online Grocery market participants include merger and acquisition, business expansion, and product launch.

Ans: - The study includes a comprehensive analysis of Online Grocery Market trends, as well as present and future market forecasts. DROC analysis, as well as impact analysis for the projected period. Porter's five forces analysis aids in the study of buyer and supplier potential as well as the competitive landscape etc.

Table of Contents

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology


3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis


6. Porter’s 5 forces model


7. PEST Analysis


8. Online Grocery Market Segmentation, by Product Type

8.1 Fresh Produce

8.2 Breakfast & Dairy

8.3 Snacks & Beverages

8.4 Meat & Seafood

8.5 Staples & Cooking Essentials

8.6 Others

9. Online Grocery Market Segmentation, by Delivery Type

9.1 Home Delivery

9.1.1 Company Owner Stores

9.1.2 Third-Party Stores

9.1.3 Click & Collect

10. Online Grocery Market Segmentation, by End-User

10.1 Individuals

10.2 Distributors

11. Regional Analysis

11.1 Introduction

11.2 North America

11.2.1 USA

11.2.2 Canada

11.2.3 Mexico

11.3 Europe

11.3.1 Germany

11.3.2 UK

11.3.3 France

11.3.4 Italy

11.3.5 Spain

11.3.6 The Netherlands

11.3.7 Rest of Europe

11.4 Asia-Pacific

11.4.1 Japan

11.4.2 South Korea

11.4.3 China

11.4.4 India

11.4.5 Australia

11.4.6 Rest of Asia-Pacific

11.5 The Middle East & Africa

11.5.1 Israel

11.5.2 UAE

11.5.3 South Africa

11.5.4 Rest

11.6 Latin America

11.6.1 Brazil

11.6.2 Argentina

11.6.3 Rest of Latin America

12. Company Profiles

12.1 AEON Co., Ltd.

12.1.1 Financial

12.1.2 Products/ Services Offered

12.1.3 SWOT Analysis

12.1.4 The SNS view


12.3, Inc.

12.4 Blinkit

12.5 Instacart

12.6, Inc.

12.7 Natures Basket Limited.

12.8 Rakuten

12.9 Reliance Retail (Reliance Fresh)

12.10 Supermarket Grocery Supplies Pvt. Ltd. (Big Basket)

13. Competitive Landscape

13.1 Competitive Benchmarking

13.2 Market Share analysis

13.3 Recent Developments

14. Conclusion

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Secondary Research

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Primary Research

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Data Bank Validation

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