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REPORT SCOPE & OVERVIEW

The Product Analytics Market size was USD 11.2 billion in 2022 and is expected to Reach USD 58.6 billion by 2030 and grow at a CAGR of 23 % over the forecast period of 2023-2030

Analysing products is a method used to learn how users interact with digital goods. It is a paradigm for placing consumers at the center of a company's operations through the analysis of behavioural data, the identification of conversion possibilities, and the creation of memorable digital experiences that increase customer lifetime value. A product analytics' main objective is to better manage marketing initiatives, creating profitable market expansion chances.  Additionally, every sector with a digital platform can use product analytics to gather information about the consumer experience. Product analytics software and services are being adopted by a variety of industries, including B2B, consumer technology, e-commerce, finance, media, and more. This will create major prospects for market growth in the years to come. The solutions segment dominates the product analytics market by a significant margin. for 60.8% of the global product analytics market in 2021. This is expected to continue in the coming years, with the solutions segment projected to reach a market share of 68.8% by 2031. There are a few reasons for the dominance of the solutions segment in the product analytics market. First, solutions provide a comprehensive set of features that allow businesses to collect, analyse, and visualize data from a variety of sources. This data can then be used to improve product development, marketing, and customer experience. Product analytics can provide businesses with valuable insights into customer behaviour, which can be used to make better strategic decisions. For example, product analytics can help businesses to identify which features are most popular with customers, which features are causing customer churn, and which marketing channels are driving the most sales. Product analytics can help businesses to comply with regulations. For example, product analytics can help businesses to track customer interactions, identify potential fraud, and comply with data privacy laws. Due to shifting consumer demands, rigorous laws, and broader economic developments, business is evolving quickly. A corporation must constantly engage with its customers, which is made feasible by the application of product analytics, in order to analyze the shifting wants of its clients. Businesses are currently working to increase productivity and other company processes. Consequently, this gives businesses a lot of room to grow and adapt to new business models.

Product Analytics Market Revenue Analysis

MARKET DYNAMICS

KEY DRIVERS

  • The increasing demand for personalized experiences

  • Increase in adoption of product analytics across enterprises

Customers are increasingly demanding personalized experiences, and product analytics can help businesses to deliver these experiences. For example, product analytics can be used to track customer behaviours and preferences, which can then be used to personalize the product offering and marketing campaigns.

RESTRAIN

  • Data privacy and security concerns

  • Product analytics solutions can be expensive. This can make it difficult for small businesses to afford these solutions.

Growing concerns over data privacy and security are a major restraint in the product analytics market

OPPORTUNITY

  • The rise of artificial intelligence

  • The mobile market is growing rapidly, and this is creating new opportunities for product analytics.

AI is rapidly evolving, and this is creating new opportunities for product analytics. For example, AI can be used to automate product analytics tasks, which can save businesses time and money. AI can also be used to identify patterns and trends that would be impossible to see with traditional data analysis methods.

CHALLENGES

  • Rapidly changing market

  • The amount of data that businesses collect is growing rapidly, and this can make it difficult to manage and analyze the data.

Companies can no longer control the product analytics market with only one product for an extended period. This fact is owing to the rapid improvement of technology and the diversification of client expectations. Many industrial and retail companies are pushed to embrace different business strategies, such as the convergence of technology, to succeed in the quickly changing market.

IMPACT OF RUSSIAN UKRAINE WAR

The market for product analytics has been significantly impacted by the Russian-Ukrainian conflict. Costs for organizations, especially those in the product analytics industry, have also gone up as a result of the fight. This is the result of things like inflation and growing energy costs. According to a Gartner report, this growth will be slowed by between 2 and 3 percent due to the global market for product analytics. In the market for product analytics, the war has also resulted in a skills scarcity. As supply lines are disrupted by the war in Ukraine, tech layoffs reach a historic level. This is because a large number of tech workers from Russia and Ukraine have been displaced. also In addition to restricting access to some of its products and services, Google has ceased sales in Russia. This has had a negative impact on Google's product analytics business in Russia. Businesses in this market need to be aware of the risks and challenges posed by the war and take steps to mitigate their impact.

IMPACT OF ONGOING RECESSION

The ongoing recession is expected to have a significant impact on the product analytics market. The product analytics market is likely to become more competitive during a recession. This is because businesses will be looking for ways to differentiate their products and services from the competition. The technology sector is likely to be one of the hardest hit by the recession. This is because businesses in this sector are often high-cost and capital-intensive. some of the changes that are likely to happen in the product analytics market during a recession Businesses will need to be able to make quick decisions during a recession. This will lead to an increased demand for agile analytics, where businesses can quickly collect, analyse, and visualize data to make informed decisions. Businesses will be more focused on retaining customers during a recession. This will lead to an increased demand for product analytics solutions that can help businesses understand customer behaviour and preferences.

KEY MARKET SEGMENTS 

By Component

  • Software

  • Services

 By Deployment Mode

  • On-Premise

  • Cloud

By Application

  • Design

  • Manufacturing

  • Sales

  • Marketing

  • Consumer Engagement

By Industry Vertical

  • IT

  • Telecommunication

  • BFSI

  • Manufacturing

  • Consumer Goods

  • Retail

  • Media

  • Entertainment

  • Healthcare

  • Energy

  • Utility

  • Others

Product Analytics Market Segmentation Analysis

Region Coverage:

North America

  • USA

  • Canada

  • Mexico

Europe

  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America

REGIONAL ANALYSIS

North America dominated the market share in 2021 for the product analytics market, particularly the United States, has been a significant player in the technology and analytics industry. The product analytics market in North America has been driven by the presence of numerous tech companies, start-ups, and enterprises adopting data-driven approaches to enhance their products and user experiences. As of 2021, Mixpanel and Amplitude have been among the leading players in the product analytics market known for providing tools and solutions that enable businesses to analyse user behaviour, optimize user experiences, and make informed decisions about their products. Their prominence in the North American market highlights the demand for sophisticated product analytics platforms that help companies gain insights into user interactions, track key performance metrics, and drive product improvements.in North America.     

Asia-Pacific is expected to exhibit the highest growth during the forecast period. This is attributed to the increase in penetration of advanced technology and higher adoption of cloud-based solutions and services that propel the growth of the market in this region. Countries like China, India, and Southeast Asian nations have seen substantial increases in digital services, mobile app usage, and e-commerce, which drive the demand for product analytics solutions. While global players like Mixpanel and Amplitude have a presence in the Asia Pacific market, there are also regional players and emerging start-ups catering to the specific needs of the local markets.

KEY PLAYERS

The major key players in the Product Analytics Market are, Mixpanel, Adobe Inc., Alphabet Inc., Oracle Corporation, Pendo.io Inc., Amplitude, Inc., Salesforce, Inc., LatentView Analytics, IBM Corporation, Medallia Inc., and other players.

Mixpanel-Company Financial Analysis

RECENT DEVELOPMENTS

Salesforce:

In February 1, 2023, Salesforce announced that it has acquired Datorama, a leading provider of data integration and analytics platform for marketing and sales teams. This acquisition will help Salesforce to expand its product analytics capabilities and offer a more comprehensive solution for businesses to track and analyse customer behaviour across all channels.

LatentView Analytics:

In on March 8, 2023, LatentView Analytics announced that it has launched a new product analytics solution for the healthcare industry. This solution helps healthcare organizations to collect, analyse, and visualize patient data to improve patient care and outcomes.

Product Analytics Market Report Scope:
Report Attributes Details
Market Size in 2022  US$ 11.2 Bn
Market Size by 2030  US$ 58.6 Bn
CAGR   CAGR of 23 % From 2023 to 2030
Base Year 2022
Forecast Period  2023-2030
Historical Data  2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Component (Software, Services)
• By Deployment Mode (On-Premise, Cloud)
• By Application (Design, Manufacturing, Sales, Marketing, Consumer Engagement)
• By Industry Vertical (IT, Telecommunication, BFSI, Manufacturing, Consumer Goods, Retail, Media, Entertainment, Healthcare, Energy, Utility, Others)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America)
Company Profiles Mixpanel, Adobe Inc., Alphabet Inc., Oracle Corporation, Pendo.io Inc., Amplitude, Inc., Salesforce, Inc., LatentView Analytics, IBM Corporation, Medallia Inc.
Key Drivers • The increasing demand for personalized experiences
• Increase in adoption of product analytics across enterprises
Market Restraints • Data privacy and security concerns
• Product analytics solutions can be expensive. This can make it difficult for small businesses to afford these solutions.

 

Frequently Asked Questions

Ans. The Compound Annual Growth rate for Product Analytics Market over the forecast period is 23 %.

Ans. USD 58.6 Billion is the Company's projected Product Analytics Market size by 2030.

Ans. Adobe Inc., Alphabet Inc., Amplitude, Inc., IBM Corporation, Oracle Corporation, Salesforce, Inc. and others.

Ans. The key growth strategies for Product Analytics include product portfolio expansion, acquisition, partnership, merger, and collaboration.

Ans. Factors such as a shift to algorithm-based analysis for more advanced analytics, and the emergence of opinionated analytics, thus drives the growth of the market.

TABLE OF CONTENT

1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges

4. Impact Analysis
4.1 Impact of Ukraine- Russia War
4.2 Impact of Recession
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7. PEST Analysis

8. Product Analytics Market Segmentation, by Component
8.1 Software
8.2 Services

9. Product Analytics Market Segmentation, by Deployment Mode
9.1 On-Premise
9.2 Cloud

10. Product Analytics Market Segmentation, by Application
10.1 Design
10.2 Manufacturing
10.3 Sales
10.4 Marketing
10.5 Consumer Engagement

11. Product Analytics Market Segmentation, by Industry Vertical
11.1 IT
11.2 Telecommunication
11.3 BFSI
11.4 Manufacturing
11.5 Consumer Goods
11.6 Retail
11.7 Media
11.8 Entertainment
11.9 Healthcare
11.10 Energy
11.11 Utility
11.12 Others

12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 North America Product Analytics Market by Country
12.2.2North America Product Analytics Market by Component
12.2.3 North America Product Analytics Market by Deployment Mode
12.2.4 North America Product Analytics Market by Application
12.2.5 North America Product Analytics Market by Industry Vertical
12.2.6 USA
12.2.6.1 USA Product Analytics Market by Component
12.2.6.2 USA Product Analytics Market by Deployment Mode
12.2.6.3 USA Product Analytics Market by Application
12.2.6.4 USA Product Analytics Market by Industry Vertical
12.2.7 Canada
12.2.7.1 Canada Product Analytics Market by Component
12.2.7.2 Canada Product Analytics Market by Deployment Mode
12.2.7.3 Canada Product Analytics Market by Application
12.2.7.4 Canada Product Analytics Market by Industry Vertical
12.2.8 Mexico
12.2.8.1 Mexico Product Analytics Market by Component
12.2.8.2 Mexico Product Analytics Market by Deployment Mode
12.2.8.3 Mexico Product Analytics Market by Application
12.2.8.4 Mexico Product Analytics Market by Industry Vertical
12.3 Europe
12.3.1 Eastern Europe
12.3.1.1 Eastern Europe Product Analytics Market by Country
12.3.1.2 Eastern Europe Product Analytics Market by Component
12.3.1.3 Eastern Europe Product Analytics Market by Deployment Mode
12.3.1.4 Eastern Europe Product Analytics Market by Application
12.3.1.5 Eastern Europe Product Analytics Market by Industry Vertical
12.3.1.6 Poland
12.3.1.6.1 Poland Product Analytics Market by Component
12.3.1.6.2 Poland Product Analytics Market by Deployment Mode
12.3.1.6.3 Poland Product Analytics Market by Application
12.3.1.6.4 Poland Product Analytics Market by Industry Vertical
12.3.1.7 Romania
12.3.1.7.1 Romania Product Analytics Market by Component
12.3.1.7.2 Romania Product Analytics Market by Deployment Mode
12.3.1.7.3 Romania Product Analytics Market by Application
12.3.1.7.4 Romania Product Analytics Market by Industry Vertical
12.3.1.8 Hungary
12.3.1.8.1 Hungary Product Analytics Market by Component
12.3.1.8.2 Hungary Product Analytics Market by Deployment Mode
12.3.1.8.3 Hungary Product Analytics Market by Application
12.3.1.8.4 Hungary Product Analytics Market by Industry Vertical
12.3.1.9 Turkey
12.3.1.9.1 Turkey Product Analytics Market by Component
12.3.1.9.2 Turkey Product Analytics Market by Deployment Mode
12.3.1.9.3 Turkey Product Analytics Market by Application
12.3.1.9.4 Turkey Product Analytics Market by Industry Vertical
12.3.1.10 Rest of Eastern Europe
12.3.1.10.1 Rest of Eastern Europe Product Analytics Market by Component
12.3.1.10.2 Rest of Eastern Europe Product Analytics Market by Deployment Mode
12.3.1.10.3 Rest of Eastern Europe Product Analytics Market by Application
12.3.1.10.4 Rest of Eastern Europe Product Analytics Market by Industry Vertical
12.3.2 Western Europe
12.3.2.1 Western Europe Product Analytics Market by Country
12.3.2.2 Western Europe Product Analytics Market by Component
12.3.2.3 Western Europe Product Analytics Market by Deployment Mode
12.3.2.4 Western Europe Product Analytics Market by Application
12.3.2.5 Western Europe Product Analytics Market by Industry Vertical
12.3.2.6 Germany
12.3.2.6.1 Germany Product Analytics Market by Component
12.3.2.6.2 Germany Product Analytics Market by Deployment Mode
12.3.2.6.3 Germany Product Analytics Market by Application
12.3.2.6.4 Germany Product Analytics Market by Industry Vertical
12.3.2.7 France
12.3.2.7.1 France Product Analytics Market by Component
12.3.2.7.2 France Product Analytics Market by Deployment Mode
12.3.2.7.3 France Product Analytics Market by Application
12.3.2.7.4 France Product Analytics Market by Industry Vertical
12.3.2.8 UK
12.3.2.8.1 UK Product Analytics Market by Component
12.3.2.8.2 UK Product Analytics Market by Deployment Mode
12.3.2.8.3 UK Product Analytics Market by Application
12.3.2.8.4 UK Product Analytics Market by Industry Vertical
12.3.2.9 Italy
12.3.2.9.1 Italy Product Analytics Market by Component
12.3.2.9.2 Italy Product Analytics Market by Deployment Mode
12.3.2.9.3 Italy Product Analytics Market by Application
12.3.2.9.4 Italy Product Analytics Market by Industry Vertical
12.3.2.10 Spain
12.3.2.10.1 Spain Product Analytics Market by Component
12.3.2.10.2 Spain Product Analytics Market by Deployment Mode
12.3.2.10.3 Spain Product Analytics Market by Application
12.3.2.10.4 Spain Product Analytics Market by Industry Vertical
12.3.2.11 Netherlands
12.3.2.11.1 Netherlands Product Analytics Market by Component
12.3.2.11.2 Netherlands Product Analytics Market by Deployment Mode
12.3.2.11.3 Netherlands Product Analytics Market by Application
12.3.2.11.4 Netherlands Product Analytics Market by Industry Vertical
12.3.2.12 Switzerland
12.3.2.12.1 Switzerland Product Analytics Market by Component
12.3.2.12.2 Switzerland Product Analytics Market by Deployment Mode
12.3.2.12.3 Switzerland Product Analytics Market by Application
12.3.2.12.4 Switzerland Product Analytics Market by Industry Vertical
12.3.2.13 Austria
12.3.2.13.1 Austria Product Analytics Market by Component
12.3.2.13.2 Austria Product Analytics Market by Deployment Mode
12.3.2.13.3 Austria Product Analytics Market by Application
12.3.2.13.4 Austria Product Analytics Market by Industry Vertical
12.3.2.14 Rest of Western Europe
12.3.2.14.1 Rest of Western Europe Product Analytics Market by Component
12.3.2.14.2 Rest of Western Europe Product Analytics Market by Deployment Mode
12.3.2.14.3 Rest of Western Europe Product Analytics Market by Application
12.3.2.14.4 Rest of Western Europe Product Analytics Market by Industry Vertical
12.4 Asia-Pacific
12.4.1 Asia Pacific Product Analytics Market by Country
12.4.2 Asia Pacific Product Analytics Market by Component
12.4.3 Asia Pacific Product Analytics Market by Deployment Mode
12.4.4 Asia Pacific Product Analytics Market by Application
12.4.5 Asia Pacific Product Analytics Market by Industry Vertical
12.4.6 China
12.4.6.1 China Product Analytics Market by Component
12.4.6.2 China Product Analytics Market by Deployment Mode
12.4.6.3 China Product Analytics Market by Application
12.4.6.4 China Product Analytics Market by Industry Vertical
12.4.7 India
12.4.7.1 India Product Analytics Market by Component
12.4.7.2 India Product Analytics Market by Deployment Mode
12.4.7.3 India Product Analytics Market by Application
12.4.7.4 India Product Analytics Market by Industry Vertical
12.4.8 Japan
12.4.8.1 Japan Product Analytics Market by Component
12.4.8.2 Japan Product Analytics Market by Deployment Mode
12.4.8.3 Japan Product Analytics Market by Application
12.4.8.4 Japan Product Analytics Market by Industry Vertical
12.4.9 South Korea
12.4.9.1 South Korea Product Analytics Market by Component
12.4.9.2 South Korea Product Analytics Market by Deployment Mode
12.4.9.3 South Korea Product Analytics Market by Application
12.4.9.4 South Korea Product Analytics Market by Industry Vertical
12.4.10 Vietnam
12.4.10.1 Vietnam Product Analytics Market by Component
12.4.10.2 Vietnam Product Analytics Market by Deployment Mode
12.4.10.3 Vietnam Product Analytics Market by Application
12.4.10.4 Vietnam Product Analytics Market by Industry Vertical
12.4.11 Singapore
12.4.11.1 Singapore Product Analytics Market by Component
12.4.11.2 Singapore Product Analytics Market by Deployment Mode
12.4.11.3 Singapore Product Analytics Market by Application
12.4.11.4 Singapore Product Analytics Market by Industry Vertical
12.4.12 Australia
12.4.12.1 Australia Product Analytics Market by Component
12.4.12.2 Australia Product Analytics Market by Deployment Mode
12.4.12.3 Australia Product Analytics Market by Application
12.4.12.4 Australia Product Analytics Market by Industry Vertical
12.4.13 Rest of Asia-Pacific
12.4.13.1 Rest of Asia-Pacific Product Analytics Market by Component
12.4.13.2 Rest of Asia-Pacific APAC Product Analytics Market by Deployment Mode
12.4.13.3 Rest of Asia-Pacific Product Analytics Market by Application
12.4.13.4 Rest of Asia-Pacific Product Analytics Market by Industry Vertical
12.5 Middle East & Africa
12.5.1 Middle East
12.5.1.1 Middle East Product Analytics Market by Country
12.5.1.2 Middle East Product Analytics Market by Component
12.5.1.3 Middle East Product Analytics Market by Deployment Mode
12.5.1.4 Middle East Product Analytics Market by Application
12.5.1.5 Middle East Product Analytics Market by Industry Vertical
12.5.1.6 UAE
12.5.1.6.1 UAE Product Analytics Market by Component
12.5.1.6.2 UAE Product Analytics Market by Deployment Mode
12.5.1.6.3 UAE Product Analytics Market by Application
12.5.1.6.4 UAE Product Analytics Market by Industry Vertical
12.5.1.7 Egypt
12.5.1.7.1 Egypt Product Analytics Market by Component
12.5.1.7.2 Egypt Product Analytics Market by Deployment Mode
12.5.1.7.3 Egypt Product Analytics Market by Application
12.5.1.7.4 Egypt Product Analytics Market by Industry Vertical
12.5.1.8 Saudi Arabia
12.5.1.8.1 Saudi Arabia Product Analytics Market by Component
12.5.1.8.2 Saudi Arabia Product Analytics Market by Deployment Mode
12.5.1.8.3 Saudi Arabia Product Analytics Market by Application
12.5.1.8.4 Saudi Arabia Product Analytics Market by Industry Vertical
12.5.1.9 Qatar
12.5.1.9.1 Qatar Product Analytics Market by Component
12.5.1.9.2 Qatar Product Analytics Market by Deployment Mode
12.5.1.9.3 Qatar Product Analytics Market by Application
12.5.1.9.4 Qatar Product Analytics Market by Industry Vertical
12.5.1.10 Rest of Middle East
12.5.1.10.1 Rest of Middle East Product Analytics Market by Component
12.5.1.10.2 Rest of Middle East Product Analytics Market by Deployment Mode
12.5.1.10.3 Rest of Middle East Product Analytics Market by Application
12.5.1.10.4 Rest of Middle East Product Analytics Market by Industry Vertical
12.5.2. Africa
12.5.2.1 Africa Product Analytics Market by Country
12.5.2.2 Africa Product Analytics Market by Component
12.5.2.3 Africa Product Analytics Market by Deployment Mode
12.5.2.4 Africa Product Analytics Market by Application
12.5.2.5 Africa Product Analytics Market by Industry Vertical
12.5.2.6 Nigeria
12.5.2.6.1 Nigeria Product Analytics Market by Component
12.5.2.6.2 Nigeria Product Analytics Market by Deployment Mode
12.5.2.6.3 Nigeria Product Analytics Market by Application
12.5.2.6.4 Nigeria Product Analytics Market by Industry Vertical
12.5.2.7 South Africa
12.5.2.7.1 South Africa Product Analytics Market by Component
12.5.2.7.2 South Africa Product Analytics Market by Deployment Mode
12.5.2.7.3 South Africa Product Analytics Market by Application
12.5.2.7.4 South Africa Product Analytics Market by Industry Vertical
12.5.2.8 Rest of Africa
12.5.2.8.1 Rest of Africa Product Analytics Market by Component
12.5.2.8.2 Rest of Africa Product Analytics Market by Deployment Mode
12.5.2.8.3 Rest of Africa Product Analytics Market by Application
12.5.2.8.4 Rest of Africa Product Analytics Market by Industry Vertical
12.6. Latin America
12.6.1 Latin America Product Analytics Market by Country
12.6.2 Latin America Product Analytics Market by Component
12.6.3 Latin America Product Analytics Market by Deployment Mode
12.6.4 Latin America Product Analytics Market by Application
12.6.5 Latin America Product Analytics Market by Industry Vertical
12.6.6 Brazil
12.6.6.1 Brazil Product Analytics Market by Component
12.6.6.2 Brazil Africa Product Analytics Market by Deployment Mode
12.6.6.3 Brazil Product Analytics Market by Application
12.6.6.4 Brazil Product Analytics Market by Industry Vertical
12.6.7 Argentina
12.6.7.1 Argentina Product Analytics Market by Component
12.6.7.2 Argentina Product Analytics Market by Deployment Mode
12.6.7.3 Argentina Product Analytics Market by Application
12.6.7.4 Argentina Product Analytics Market by Industry Vertical
12.6.8 Colombia
12.6.8.1 Colombia Product Analytics Market by Component
12.6.8.2 Colombia Product Analytics Market by Deployment Mode
12.6.8.3 Colombia Product Analytics Market by Application
12.6.8.4 Colombia Product Analytics Market by Industry Vertical
12.6.9 Rest of Latin America
12.6.9.1 Rest of Latin America Product Analytics Market by Component
12.6.9.2 Rest of Latin America Product Analytics Market by Deployment Mode
12.6.9.3 Rest of Latin America Product Analytics Market by Application
12.6.9.4 Rest of Latin America Product Analytics Market by Industry Vertical

13 Company profile
13.1 Mixpanel
13.1.1 Company Overview
13.1.2 Financials
13.1.3Product/Services/Offerings
13.1.4 SWOT Analysis
13.1.5 The SNS View
13.2 Adobe Inc.
13.2.1 Company Overview
13.2.2 Financials
13.2.3Product/Services/Offerings
13.2.4 SWOT Analysis
13.2.5 The SNS View
13.3 Alphabet Inc.
13.3.1 Company Overview
13.3.2 Financials
13.3.3Product/Services/Offerings
13.3.4 SWOT Analysis
13.3.5 The SNS View
13.4 Oracle Corporation
13.4.1 Company Overview
13.4.2 Financials
13.4.3Product/Services/Offerings
13.4.4 SWOT Analysis
13.4.5 The SNS View
13.5 Pendo.io Inc.
13.5.1 Company Overview
13.5.2 Financials
13.5.3Product/Services/Offerings
13.5.4 SWOT Analysis
13.5.5 The SNS View
13.6 Amplitude, Inc.
13.6.1 Company Overview
13.6.2 Financials
13.6.3Product/Services/Offerings
13.6.4 SWOT Analysis
13.6.5 The SNS View
13.7 Salesforce, Inc.
13.7.1 Company Overview
13.7.2 Financials
13.7.3Product/Services/Offerings
13.7.4 SWOT Analysis
13.7.5 The SNS View
13.8 LatentView Analytics
13.8.1 Company Overview
13.8.2 Financial
13.8.3Product/Services/Offerings
13.8.4 SWOT Analysis
13.8.5 The SNS View
13.9 IBM Corporation
13.9.1 Company Overview
13.9.2 Financials
13.9.3 Product/Service/Offerings
13.9.4 SWOT Analysis
13.9.5 The SNS View
13.10 Medallia Inc.
13.10.1 Company Overview
13.10.2 Financials
13.10.3 Product/Service/Offerings
13.10.4 SWOT Analysis
13.10.5 The SNS View

14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Company Share Analysis
14.3 Recent Developments
14.3.1 Industry News
14.3.2 Company News
14.3.3 Mergers & Acquisitions

15. USE Cases and Best Practices

16. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.

 

The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.

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