The Virtual Fitness Market size was valued at USD 20.54 billion in 2023 and is expected to reach approx. USD 137.25 billion by 2031, and grow at a CAGR of 26.81% over the forecast period of 2024-2031.
The rise in awareness among people all around the globe regarding the benefits associated with fitness is a rising factor for the virtual fitness market. In developed countries, the rise in the number of cardiovascular diseases and diabetes disease as well can also be considered as the reasons why people are getting attracted towards fitness. Virtual fitness services are in trend because of the flexibility and feasibility it provide for every individual it is not possible to have access to gyms which results in demand for virtual fitness services. The adaptability of various gym and fitness organizations regarding the same is the driving factor for the virtual fitness market, According to our data, AI has almost taken over every industry fitness is one of them, the five AI-based trends in 2023 i.e., Wearable Technology, Home Gyms, Fitness apps, apps related to the mental and emotional well-being, many fitness trainers and coaches are adapting the new culture of virtual training. Many gyms have stated the service of brick and mortar where the clients have access to the gym service through online medium and offline as well. Also, during the pandemic, the hype of digitalization was introduced to the world and because of that fitness industry also adopted the trend which can be considered the major driving factor of the virtual fitness market.
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Covid-19 was a game changer for the virtual fitness market because before covid the awareness among the people for virtual fitness services was very low, According to IHRSA, fitness is the medicine for the covid-19 even doctors claimed that exercise will help to reduce the risk of getting coronavirus with this the awareness among the people increased and almost every individual started taking initiative towards fitness and chasing a healthy and fit body. But because of pandemic rules and regulations imposed by the government, it became difficult for every individual to get access to gyms, and because of this, the adaption of a virtual fitness system came into the picture and also it became easy for every individual to work at their respective home with bare minimum chances of getting tangible access to the virus. According to our analysis yoga was the highest activity which was performed by individuals in every region as yoga is considered an effective activity that benefits your mind and body. Hence, COVID-19 brought a positive outlook for the virtual fitness market and changed the system and excessiveness of every individual.
Drivers
The rise of awareness all around the globe regarding fitness and the benefits associated with it.
The adoption of virtual fitness in developed and in emerging countries.
Restrain
Technical problems during the classes which have a negative impact.
According to the analysis of data and the study of the user's reviews, we can say that technical glitches during the workout interrupt the session which cuts the momentum and has a negative impact on the workout and the mindset, Technical glitches are common and it’s not mandatory that the developed countries won’t face technical issues, so it will all depend on the perception of individuals how they face the situation and how well they handle it.
Opportunity
The demand for fitness training and rise in health-related problems amongst older people.
A post-COVID rise in awareness related to a healthy body.
Post pandemic virtual fitness market started a boom as virtual fitness services were introduced all around the globe, though pre covid There were companies that were offering virtual fitness but the lack of awareness created a negative impact, but the post covid numbers derived that people got more engaged with the virtual fitness services and also the necessity of keeping yourself fit & healthy contributed to the growth of virtual fitness market and will keep doing the same because of the benefits associated with it and also the new inventions happening on a daily basis creates a good opportunity for the market and also to the investors to take initiative and grow during the forecasted period.
Challenges
Lack of real interactions, and the biggest challenge includes time and space.
Real interactions may create some challenges for the market because not every person who has access to virtual fitness will be an expert, there will, be beginners who are new to the fitness world which may require support from experts, and gym trainers to help them perform some activities so this will be the challenge which virtual fitness market may face in the future.
Managing time according to the client’s requirement because every individual will have a different set of timing according to their preference which will invade issues for the trainers to manage the timings.
Impact of the Ongoing Recession
The recession will create a positive impact on the Virtual fitness market and at the same it may create challenges for the market, as the recession will create economic instability and it is not possible for everyone to manage the expense of fitness as the membership of gyms is expensive, but health is a priority and the obsession of getting a healthy and fit body and the fitness enthusiasm among the youngsters will keep the demand factor high for the fitness industry, virtual fitness services will be the best alternative in terms of saving money and parallelly focusing on health, this report will give you a piece of exact brief information about how the recession will impact the virtual fitness market.
By offerings
Workout Sessions
Nutritional sessions
Courses
Others
By purchase model
Transactional model
Subscription model
By Session type
On-Demand programs
Live programs
By End Users
Gyms and fitness centers
Community centers
Corporates
Educational institutes
Individuals and Multifamily
Hospitality organizations
Defence institutes
Others
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North America will dominate the market during the forecasted period because of the rising awareness of health-related fitness and the rise in the number of startups because of the demand for virtual fitness services in the developed and emerging countries of North America region.
APAC will also show good growth during the forecasted period because of the rising awareness of physical health exercise, in this Covid-19 also plays a big role, the rising health awareness and the urge to become fit are the factors that contribute to the growth of the virtual fitness market during the forecasted period.
REGIONAL COVERAGE:
North America
USA
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
The Netherlands
Rest of Europe
Asia-Pacific
Japan
South Korea
China
India
Australia
Rest of Asia-Pacific
The Middle East & Africa
Israel
UAE
South Africa
Rest of Middle East & Africa
Latin America
Brazil
Argentina
Rest of Latin America
The major key players are Wellbeats, Inc., Wexer, FitnessOnDemand, FlexIt Inc. VFit Studio, LLC., The Active Workplace, Virtual-Fitness, Curtis Health, FitPros, LLC., Healthworks Fitness, and Other Players.
“A stronger you” program organized by the Well beats company includes a 14-day program that helps an individual work on their mindset and physical health at the same time, Well Beats also offers services to veterans as the major objective of the company is to provide them a good physical health a s a matter of fact that veterans don’t really focus on their health in that age which has a negative impact on their life and the quality of their health,
In the recent award that Flexit Company received this year i.e., Best budget-friendly coaching app, the cost factor is essential in almost every industry and also it affects the buying decision of an individual, which may affect the company to gain more market share as the cost factor increases the volume of sales and also it will force the other key players to reduce the cost margin.
Fitness OnDemand- The fitscope cardio workouts where the member can have access to the workout videos while performing an activity on the treadmill, cycle elliptical, and so on.
In the final report, we will provide the exact details of the recent developments of all the mentioned key players along with their key features and also their market share which will give you an overview of the competitor's latest activities and this information will also help you to make key decisions in terms of building strategies, and developing the product line and also diversifying into a new market if necessary.
| Report Attributes | Details |
| Market Size in 2023 | US$ 20.54 Bn |
| Market Size by 2031 | US$ 137.25 Bn |
| CAGR | CAGR of 26.81% From 2024 to 2031 |
| Base Year | 2023 |
| Forecast Period | 2024-2031 |
| Historical Data | 2020-2022 |
| Report Scope & Coverage | Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook |
| Key Segments | • By Offerings Type (Workout Sessions, Nutritional Advice, Courses, Others) • By Purchase Model (Transactional model, Subscription Model) • By session Type (On-Demand programs, Live Programs) • By End user(Gyms and fitness centres, Community centres, Corporates, Educational institutes, Individuals and Multifamily, Hospitality organizations, Defence institutes, others) |
| Regional Analysis/Coverage | North America (USA, Canada, Mexico), Europe (Germany, UK, France, Italy, Spain, Netherlands, Rest of Europe), Asia-Pacific (Japan, South Korea, China, India, Australia, Rest of Asia-Pacific), The Middle East & Africa (Israel, UAE, South Africa, Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America) |
| Company Profiles | Wellbeats, Inc., Wexer, FitnessOnDemand, FlexIt Inc. VFit Studio, LLC., The Active Workplace, Virtual-Fitness, Curtis Health, FitPros, LLC., Healthworks Fitness |
| Key Drivers | • The rise of awareness all around the globe regarding fitness and the benefits associated with it. • The Adaption of virtual fitness in the developed and in the emerging countries. |
| Market Opportunities | • The demand for the fitness trainings and rise in the health-related problem amongst the older people. • Post Covid rise in the awareness related to healthy body. |
Ans: The Virtual Fitness Market size was valued at US$ 16.2 Bn in 2022.
Ans: The Virtual Fitness Market is to grow at a CAGR of 26.10% Over the Forecast Period 2023-2030.
The major key players are Wellbeats, Inc., Wexer, FitnessOnDemand, FlexIt Inc. VFit Studio, LLC., The Active Workplace, Virtual-Fitness, Curtis Health, FitPros, LLC., Healthworks Fitness, Others.
North America will dominate the market because of the rising awareness of virtual fitness in the developed cities of North America.
Recession will create a positive impact on the Virtual fitness market.
Table of Contents
1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions
2. Research Methodology
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges
4. Impact Analysis
4.1 COVID 19 Impact Analysis
4.2 Impact of ongoing Recession
4.2.1 Introduction
4.2.2 Impact on major economies
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World
5. Value Chain Analysis
6. Porter’s 5 forces model
7. PEST Analysis
8. Virtual Fitness Market Segmentation, by offering Type
8.1 Workout Sessions
8.2 Nutritional sessions
8.3 Courses
8.4 Others
9. Virtual Fitness Market Segmentation, by purchase model
9.1 Transactional model
9.2 Subscription model
10. Virtual Fitness Market Segmentation, by Session Type
10.1 On- Demand programs
10.2 Live programs
11. Virtual Fitness Market Segmentation, by End User
11.1 Gyms and fitness centres
11.2 Community centres
11.3 Corporates
11.4 Educational institutes
11.5 Individuals and Multifamily
11.6 Hospitality organizations
11.7 Defence institutes
11.8 Others
12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 North America Virtual Fitness Market by country
12.2.2North America Virtual Fitness Market by Offering Type
12.2.3 North America Virtual Fitness Market by Purchase Model
12.2.4 North America Virtual Fitness Market by Session Type
12.2.5 North America Virtual Fitness Market by End User
12.2.6 USA
12.2.6.1 USA Virtual Fitness Market by Offering Type
12.2.6.2 USA Virtual Fitness Market by Purchase Model
12.2.6.3 USA Virtual Fitness Market by Session Type
12.2.6.4 USA Virtual Fitness Market by End User
12.2.7 Canada
12.2.7.1 Canada Virtual Fitness Market by Offering Type
12.2.7.2 Canada Virtual Fitness Market by Purchase Model
12.2.7.3 Canada Virtual Fitness Market by Session Type
12.2.7.4 Canada Virtual Fitness Market by End User
12.2.8 Mexico
12.2.8.1 Mexico Virtual Fitness Market by Offering Type
12.2.8.2 Mexico Virtual Fitness Market by Purchase Model
12.2.8.3 Mexico Virtual Fitness Market by Session Type
12.2.8.4 Mexico Virtual Fitness Market by End User
12.3 Europe
12.3.1 Europe Virtual Fitness Market by country
1.3.3.2 Europe Virtual Fitness Market by Offering Type
12.3.3 Europe Virtual Fitness Market by Purchase Model
12.3.4 Europe Virtual Fitness Market by Session Type
12.3.5 Europe Virtual Fitness Market by End User
12.3.6 Germany
12.3.6.1 Germany Virtual Fitness Market by Offering Type
12.3.6.2 Germany Virtual Fitness Market by Purchase Model
12.3.6.3 Germany Virtual Fitness Market by Session Type
12.3.6.4 Germany Virtual Fitness Market by End User
12.3.7 UK
12.3.7.1 UK Virtual Fitness Market by Offering Type
12.3.7.2 UK Virtual Fitness Market by Purchase Model
12.3.7.3 UK Virtual Fitness Market by Session Type
12.3.7.4 UK Virtual Fitness Market by End User
12.3.8 France
12.3.8.1 France Virtual Fitness Market by Offering Type
12.3.8.2 France Virtual Fitness Market by Purchase Model
12.3.8.3 France Virtual Fitness Market by Session Type
12.3.8.4 France Virtual Fitness Market by End User
12.3.9 Italy
12.3.9.1 Italy Virtual Fitness Market by Offering Type
12.3.9.2 Italy Virtual Fitness Market by Purchase Model
12.3.9.3 Italy Virtual Fitness Market by Session Type
12.3.9.4 Italy Virtual Fitness Market by End User
12.3.10 Spain
12.3.10.1 Spain Virtual Fitness Market by Offering Type
12.3.10.2 Spain Virtual Fitness Market by Purchase Model
12.3.10.3 Spain Virtual Fitness Market by Session Type
12.3.10.4 Spain Virtual Fitness Market by End User
12.3.11 The Netherlands
12.3.11.1 Netherlands Virtual Fitness Market by Offering Type
12.3.11.2 Netherlands Virtual Fitness Market by Purchase Model
12.3.11.3 Netherlands Virtual Fitness Market by Session Type
12.3.11.4 Netherlands Virtual Fitness Market by End User
12.3.12 Rest of Europe
12.3.12.1 Rest of Europe Virtual Fitness Market by Offering Type
12.3.12.2 Rest of Europe Virtual Fitness Market by Purchase Model
12.3.12.3 Rest of Europe Virtual Fitness Market by Session Type
12.3.12.4 Rest of Europe Virtual Fitness Market by End User
12.4 Asia-Pacific
12.4.1 Asia Pacific Virtual Fitness Market by country
12.4.2 Asia Pacific Virtual Fitness Market by Offering Type
12.4.3 Asia Pacific Virtual Fitness Market by Purchase Model
12.4.4Asia Pacific Virtual Fitness Market by Session Type
12.4.5Asia Pacific Virtual Fitness Market by End User
12.4.6 Japan
12.4.6.1 Japan Virtual Fitness Market by Offering Type
12.4.6.2 Japan Virtual Fitness Market by Purchase Model
12.4.6.3 Japan Virtual Fitness Market by Session Type
12.4.6.4 Japan Virtual Fitness Market by End User
12.4.7 South Korea
12.4.7.1 South Korea Virtual Fitness Market by Offering Type
12.4.7.2 South Korea Virtual Fitness Market by Purchase Model
12.4.7.3 South Korea Virtual Fitness Market by Session Type
12.4.7.4 South Korea Virtual Fitness Market by End User
12.4.8 China
12.4.8.1 China Virtual Fitness Market by Offering Type
12.4.8.2 China Virtual Fitness Market by Purchase Model
12.4.8.3 China Virtual Fitness Market by Session Type
12.4.8.4 China Virtual Fitness Market by End User
12.4.9 India
12.4.9.1 India Virtual Fitness Market by Offering Type
12.4.9.2 India Virtual Fitness Market by Purchase Model
12.4.9.3 India Virtual Fitness Market by Session Type
12.4.9.4 India Virtual Fitness Market by End User
12.4.10 Australia
12.4.10.1 Australia Virtual Fitness Market by Offering Type
12.4.10.2 Australia Virtual Fitness Market by Purchase Model
12.4.10.3 Australia Virtual Fitness Market by Session Type
12.4.10.4 Australia Virtual Fitness Market by End User
12.4.11 Rest of Asia-Pacific
12.4.11.1 APAC Virtual Fitness Market by Offering Type
12.4.11.2 APAC Virtual Fitness Market by Purchase Model
12.4.11.3 APAC Virtual Fitness Market by Session Type
12.4.11.4 APAC Virtual Fitness Market by End User
12.5 The Middle East & Africa
12.5.1 The Middle East & Africa Virtual Fitness Market by country
12.5.2 The Middle East & Africa Virtual Fitness Market by Offering Type
12.5.3 The Middle East & Africa Virtual Fitness Market by Purchase Model
12.5.4The Middle East & Africa Virtual Fitness Market by Session Type
12.5.5 The Middle East & Africa Virtual Fitness Market by End User
12.5.6 Israel
12.5.6.1 Israel Virtual Fitness Market by Offering Type
12.5.6.2 Israel Virtual Fitness Market by Purchase Model
12.5.6.3 Israel Virtual Fitness Market by Session Type
12.5.6.4 Israel Virtual Fitness Market by End User
12.5.7 UAE
12.5.7.1 UAE Virtual Fitness Market by Offering Type
12.5.7.2 UAE Virtual Fitness Market by Purchase Model
12.5.7.3 UAE Virtual Fitness Market by Session Type
12.5.7.4 UAE Virtual Fitness Market by End User
12.5.8 South Africa
12.5.8.1 South Africa Virtual Fitness Market by Offering Type
12.5.8.2 South Africa Virtual Fitness Market by Purchase Model
12.5.8.3 South Africa Virtual Fitness Market by Session Type
12.5.8.4 South Africa Virtual Fitness Market by End User
12.5.9 Rest of Middle East & Africa
12.5.9.1 Rest of Middle East & Asia Virtual Fitness Market by Offering Type
12.5.9.2 Rest of Middle East & Asia Virtual Fitness Market by Purchase Model
12.5.9.3 Rest of Middle East & Asia Virtual Fitness Market Session Type
12.5.9.4 Rest of Middle East & Asia Virtual Fitness Market by End User
12.6 Latin America
12.6.1 Latin America Virtual Fitness Market by country
12.6.2 Latin America Virtual Fitness Market by Offering Type
12.6.3 Latin America Virtual Fitness Market by Purchase Model
12.6.4 Latin America Virtual Fitness Market by Session Type
12.6.5Latin America Virtual Fitness Market by End User
12.6.6 Brazil
12.6.6.1 Brazil Virtual Fitness Market by Offering Type
12.6.6.2 Brazil Africa Virtual Fitness Market by Purchase Model
12.6.6.3Brazil Virtual Fitness Market by Session Type
12.6.6.4 Brazil Virtual Fitness Market by End User
12.6.7 Argentina
12.6.7.1 Argentina Virtual Fitness Market by Offering Type
12.6.7.2 Argentina Virtual Fitness Market by Purchase Model
12.6.7.3 Argentina Virtual Fitness Market by Session Type
12.6.7.4 Argentina Virtual Fitness Market by End User
12.6.8 Rest of Latin America
12.6.8.1 Rest of Latin America Virtual Fitness Market by Offering Type
12.6.8.2 Rest of Latin America Virtual Fitness Market by Purchase Model
12.6.8.3 Rest of Latin America Virtual Fitness Market by Session Type
12.6.8.4 Rest of Latin America Virtual Fitness Market by End User
13. Company Profile
13.1 Wellbeats, Inc.
13.1.1 Market Overview
13.1.2 Financials
13.1.3 Product/Services/Offerings
13.1.4 SWOT Analysis
13.1.5 The SNS View
13.2 Wexer
13.2.1 Market Overview
13.2.2 Financials
13.2.3 Product/Services/Offerings
13.2.4 SWOT Analysis
13.2.5 The SNS View
13.3 FitnessOnDemand
13.3.1 Market Overview
13.3.2 Financials
13.3.3 Product/Services/Offerings
13.3.4 SWOT Analysis
13.3.5 The SNS View
13.4 FlexIt Inc
13.4.1 Market Overview
13.4.2 Financials
13.4.3 Product/Services/Offerings
13.4.4 SWOT Analysis
13.4.5 The SNS View
13.5 VFit Studio, LLC
13.5.1 Market Overview
13.5.2 Financials
13.5.3 Product/Services/Offerings
13.5.4 SWOT Analysis
13.5.5 The SNS View
13.6 The Active Workplace
13.6.1 Market Overview
13.6.2 Financials
13.6.3 Product/Services/Offerings
13.6.4 SWOT Analysis
13.6.5 The SNS View
13.7 Virtual-Fitness
13.7.1 Market Overview
13.7.2 Financials
13.7.3 Product/Services/Offerings
13.7.4 SWOT Analysis
13.7.5 The SNS View
13.8 Curtis Health
13.8.1 Market Overview
13.8.2 Financials
13.8.3 Product/Services/Offerings
13.8.4 SWOT Analysis
13.8.5 The SNS View
13.9 FitPros LLC
13.9.1 Market Overview
13.9.2 Financials
13.9.3 Product/Services/Offerings
13.9.4 SWOT Analysis
13.9.5 The SNS View
13.10 Healthworks Fitness
13.10.1 Market Overview
13.10.2 Financials
13.10.3 Product/Services/Offerings
13.10.4 SWOT Analysis
13.10.5 The SNS View
13.11 Others
13.10.1 Market Overview
13.10.2 Financials
13.10.3 Product/Services/Offerings
13.10.4 SWOT Analysis
13.10.5 The SNS View
14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Market Share Analysis
14.3 Recent Developments
15. Use Cases and Best practices
16. Conclusion
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