Report Scope & Overview:

Barcode Label Printer Market Size was valued at USD 3.07 billion in 2022 and is expected to reach USD 4.94 billion by 2030, and grow at a CAGR of 6.1% over the forecast period 2023-2030.

A barcode printer is a device that prints labels and tags on various items. The printer uses a thermal printer as well as a thermal transfer printer. These printers run faster than traditional printers and have a longer service life by providing cost-effectiveness, dependability, high durability, and sharp print quality. Barcode printers are widely used in commercial, retail, and manufacturing industries, among others. They are commonly used to label cartons prior to shipment as well as retail items with a Universal Product Code or an International Article Number.

Barcode Label Printer Market Revenue Analysis

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The barcode printer has become an essential piece of office equipment. Industrial barcode printers are used in large warehouses and manufacturing plants. They have a large paper capacity, run faster, and last longer. Desktop barcode printers are the most commonly used in retail and business settings. All of these factors are contributing to the global expansion of the barcode label printer market share.



  • Demand for packaged goods and shipments has increased.

  • Mobile printers are becoming more popular.


  • This will be covered under the final version of the report.


  • Smart Label Printer Development.


  • Huge use Of Electronic Shelf Labels.


The world is currently experiencing an economic disaster as a result of the COVID-19 pandemic. The epidemic has had an impact on many industries, including automotive, retail, sports and entertainment, and education. Given the current circumstances, the major industry participants are focusing their efforts on maintaining and creating revenue in order to continue operating. This reduced the number of barcode printer market developments in 2020, such as product launches and distribution. A number of planned product releases and related advancements have been pushed back due to the virus's spread. Global lockdowns, as well as limited manpower and raw material supply, have had an impact on the operations of barcode printer manufacturing units around the world. This has caused significant disruptions in the global supply chain. A variety of business operations that use barcode printers, such as shopping, sporting events, and manufacturing, have been suspended or closed to avoid large crowds. All of these factors are impeding the global growth of the barcode label printer market.

Based on type, the barcode label printer market is segmented into Desktop Printers, Mobile Printers, and Industrial Printers. Based on resolution, the barcode label printer market is segmented into 300dpi, 301 to 600 dpi, and > 600 dpi. Based on technology, the barcode label printer market is segmented into Direct Thermal, Ink Jet, Dot Matrix, Thermal Transfer, and Laser Printing. Based on end-user, the barcode label printer market is segmented into Manufacturing, Retail, Government, Transportation and Logistics, Healthcare, and Others. The industrial printers segment had the highest market share. Industrial printers are built to withstand harsh industrial conditions. These printers can print high-volume labels and have wider media widths than other printer sizes, which helps them navigate the rapidly changing business landscape. Desktop printers are highly intuitive and flexible, with USB, parallel, and serial connectivity interfaces, and are used for applications ranging from low-volume, low-cost printing such as wristband printing to rugged, industrial-grade printing. Portable printers are commonly used for shelf edge labelling, markdown labelling, generation of mobile point of sale receipts, pick and pack labelling, and cross-docking. Global demand for barcode label printers has increased due to increased demand for accuracy and minimizing human errors in the manufacturing industry. The demand for barcode printers has increased significantly. The global barcode label printer market is being driven by increased use of mobile printers and increased demand for packaged goods. However, rising use of mobile printers, as well as increased demand for packaged goods and shipments, are expected to hamper market growth during the forecast period. Furthermore, the adoption of electronic shelf labels will most likely serve as a catalyst for the development of smart label printers.



  • Desktop Printers

  • Mobile Printers

  • Industrial Printers


  • 300dpi

  • 301 to 600 dpi

  • >600 dpi


  • Direct Thermal

  • Ink Jet

  • Dot Matrix

  • Thermal Transfer

  • Laser Printing


  • Manufacturing

  • Retail

  • Government

  • Transportation And Logistics

  • Healthcare

  • Others

Barcode Label Printer Market Segmentation Analysis

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The Barcode Label Printer Market has been classified into Europe, Asia-Pacific, North America, the Middle East and Africa, and South America. Europe held the largest percent of the market in 2022, it is expected to grow at a high CAGR percent during the forecast period. Asia-Pacific was the second-largest market in 2022, it is expected to grow at the fastest rate.


  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America


The key players in the barcode label printer market are Avery Dennison, TSC Auto Id Technology, Sato Holdings, Zebra Technologies, Toshiba Tec, Dascom Holdings, Apogee Industries, Honeywell International, Canon, Fujitsu & Other Players.

TSC Auto Id Technology-Company Financial Analysis

Barcode Label Printer Market Report Scope:

Report Attributes Details
Market Size in 2022 US$ 3.07 Billion
Market Size by 2030 US$ 4.94 Billion
CAGR CAGR of 6.1% From 2023 to 2030
Base Year 2022
Forecast Period 2023-2030
Historical Data 2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Type (Desktop Printers, Mobile Printers, Industrial Printers)
• By Resolution (300dpi, 301 To 600 dpi, > 600 dpi)
• By Technology (Direct Thermal, Ink Jet, Dot Matrix, Thermal Transfer, Laser Printing)
• By End User (Manufacturing, Retail, Government, Transportation And Logistics, Healthcare, Others)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles Avery Dennison, TSC Auto Id Technology, Sato Holdings, Zebra Technologies, Toshiba Tec, Dascom Holdings, Apogee Industries, Honeywell International, Canon, and Fujitsu.
Key Drivers • Demand for packaged goods and shipments has increased.
• Mobile printers are becoming more popular.
OPPORTUNITIES • Smart Label Printer Development.

Frequently Asked Questions

The market value is expected to reach USD 4.94 billion by 2030.

The market has been segmented with respect to type resolution technology and end-user.

Europe region is dominating the Barcode Label Printer Market.

Yes, and they are Raw material vendors, Distributors/traders/wholesalers/suppliers, Regulatory authorities, including government agencies and NGO, Commercial research & development (R&D) institutions, Importers and exporters, Government organizations, research organizations, and consulting firms, Trade/Industrial associations, End-use industries.

Manufacturers, Consultants, Association, Research Institutes, private and university libraries, suppliers, and distributors of the product.

Table of Content:

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7.  PEST Analysis


8. Barcode Label Printer Market Segmentation, by solution type


8.2 Desktop Printers

8.3 Mobile Printers

8.4 Industrial Printers

9. Barcode Label Printer Market Segmentation, by equipment resolution


9.2 300dpi

9.3 301 to 600 dpi

9.4 > 600 dpi

10. Barcode Label Printer Market Segmentation, by technology

10.1 Introduction

10.2 Direct Thermal

10.3 Ink Jet

10.4 Dot Matrix

10.5 Thermal Transfer

10.6 Laser Printing

11. Barcode Label Printer Market Segmentation, by end-user

11.1 Introduction

11.2 Manufacturing

11.3 Retail

11.4 Government

11.5 Transportation and Logistics

11.6 Healthcare

11.7 Others

12. Regional Analysis

12.1 Introduction

12.2 North America

12.2.1 USA

12.2.2 Canada

12.2.3 Mexico

12.3 Europe

12.3.1 Germany

12.3.2 UK

12.3.3 France

12.3.4 Italy

12.3.5 Spain

12.3.6 The Netherlands

12.3.7 Rest of Europe

12.4 Asia-Pacific

12.4.1 Japan

12.4.2 South Korea

12.4.3 China

12.4.4 India

12.4.5 Australia

12.4.6 Rest of Asia-Pacific

12.5 The Middle East & Africa

12.5.1 Israel

12.5.2 UAE

12.5.3 South Africa

12.5.4 Rest

12.6 Latin America

12.6.1 Brazil

12.6.2 Argentina

12.6.3 Rest of Latin America

13.Company Profiles

13.1 Toshiba Tec

13.1.1 Financial

13.1.2 Products/ Services Offered

13.1.3 SWOT Analysis

13.1.4 The SNS view

13.2 Avery Dennison

13.3 TSC Auto Id Technology

13.4 Sato Holdings

13.5 Zebra Technologies

13.6 Dascom Holdings

13.7 Apogee Industries

13.8 Honeywell International

13.9 Canon

13.10 Fujitsu

14.Competitive Landscape

14.1 Competitive Benchmark

14.2 Market Share analysis

14.3 Recent Developments


An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.


The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

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