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REPORT SCOPE & OVERVIEW

The Breast Imaging Market size was estimated USD 0.17 billion in 2022 and is expected to reach USD 0.28 billion by 2030 at a CAGR of 6.8% during the forecast period of 2023-2030. 

Breast imaging is a category of medical technology that is used to identify or diagnose breast cancer in female patients. By generating radiological images of women's breasts, breast imaging technology aids in the diagnosis of a variety of conditions related to the breast. Nuclear imaging, mammography, breast ultrasonography, and magnetic resonance imaging (MRI) are all forms of breast imaging. The main goal of this test is to find breast cancer and other breast-related problems as early as possible, while they are still treatable.

Breast Imaging Market Revenue Analysis

According to the World Cancer Research Fund (WCRF), there will probably be 2.1 million new cases of breast cancer worldwide by 2030. Additionally, more than 2.6 million women globally received a diagnosis of breast cancer in 2022, and 685,000 of them died as a result of the disease's severity, according to a World Health Organization report on the condition that was published in March 2022. Breast imaging is the main method of diagnosis for the vast majority of breast cancer patients worldwide. This factor is predicted to support the market's growth over the course of the forecast period.

By 2030, there will probably be 2.1 million additional cases of breast cancer worldwide, according to the World Cancer Research Fund (WCRF). A World Health Organization study on breast cancer from March 2022 also states that 685,000 women globally died from the disease in 2022, with more than 2.6 million receiving a diagnosis. Breast imaging is the primary means of diagnosis for the vast majority of individuals with breast cancer worldwide. This aspect should support market growth over the course of the projection period.

MARKET DYNAMICS

DRIVERS

  • The rising number of approvals for breast imaging technology drives the growth rate of breast imaging market

  • Increasing prevalence of breast cancer will drive the growth rate of market

Breast imaging assists in the diagnosis of breast cancer and other related issues, therefore as the cases of breast cancer increases, the market is expected to expand significantly. Furthermore, a significant factor impacting the growth of the breast imaging market will be the government campaigns is increasing to educate the public about the need of early breast cancer identification. A significant additional factor boosting the market expansion is the development of breast imaging methods. Additionally, the increasing geriatric population and the degree of public-private funding, grants, and investments are the key factors which boosting the market expansion.

RESTRAIN 

  • High cost of equipment

The price of beast imaging equipment has escalated because to recent technical developments and additional added capabilities. As automation is implemented with Al's assistance, the price of these systems is steadily going up. Although frequently expensive, the latest cutting-edge equipment speeds up reading and gives users precise data. Additionally, there are ongoing fees for upkeep, which ultimately raise the total cost of ownership. Due to limited finances, small-scale users like diagnostic facilities and breast care facilities find it challenging to acquire such technology. Users have become dependent on public and private research funding as a result of the high cost, which in some ways limits market expansion.

 OPPORTUNITY 

  • Growth in R&D activities will enhance many market opportunities over the forecast period  

The expansion of the breast imaging market will benefit from the increased number of research and development initiatives. The growth rate of the breast imaging market will increase over the forecast period as a result of this expanding technological development in the field of medical devices.

 CHALLENGES

  • Errors in screening of breast cancer

Some of the potential drawbacks of various breast imaging techniques include decreased sensitivity, decreased dependability, uncomfortable compressions, and decreased patient tolerance. At some stages, some invasive breast cancers found by conventional mammography stop developing. These tumors aren't thought to be life-threatening, but mammography's ability to identify them causes overtreatment that isn't essential. In order to get reliable findings and avoid all these restrictions, X-ray mammography is a superior technology.

 IMPACT OF RUSSIAN UKRAINE WAR

The health system has been seriously harmed by the Russia-Ukraine war as a result of the destruction of medical facilities such hospitals and clinics. The majority of hospitals rarely have supplies of medications and consumables that last longer than a few days due to storage space limitations and the cost of keeping a large inventory. These inventories are particularly depleted of the materials needed to treat battle casualties, like antibiotics, blood, and bandages. Given that hacks have impacted IT systems, it will be extremely difficult to provide in Ukraine and difficult to assess the full extent of the disturbance to the health system.

KEY SEGMENTS

By Technology

  • lonizing

  • Non-ionizing

In 2022, ionizing segment is expected to dominate the breast imaging market share of around 63.5% growth rate during the forecast period due to the growing usage of sophisticated instruments in cancer research and the need for higher sensitivity and early diagnosis. Additionally, the majority of market participants consistently pledge to increase their technology investments in order to supply the market with better items.

By Product

  • Breast Imaging Systems

  • Software and Services

  • Accessories

By End User

  • Hospitals and Clinics

  • Diagnostic Imaging Centers

  • Breast Care Centers

Breast Imaging Market Segmentation Analysis

In 2022, Hospitals and Clinics segment is expected to dominate the breast imaging market share of 43.4% over the forecast period owing to a hospital's ability to provide modern, well-equipped breast imaging equipment has a favorable impact on a number of variables, including the length of the patient's stay, the cost of their overall healthcare, the standard of care, and the accessibility of emergency care.

REGIONAL COVERAGE

North America

  • US

  • Canada

  • Mexico

Europe

  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America

REGIONAL ANALYSES

North America held a significant market share of 37.9% in 2022 and is likely to maintain its dominance during the projection owing to factors such as growing funding for research, and rising applications in the healthcare industry and the presence of significant players in the area. In the United States, it is anticipated that 287,856 women will be diagnosed with invasive breast cancer and 51,450 women will be diagnosed with non-invasive (in situ) breast cancer in 2022, according to the American Society of Clinical Oncology's article on breast cancer statistics for the following year.

 Asia-Pacific is witness to increase at the highest rate during the forecast period due to the increased prevalence of breast cancer, high R&D investments in breast cancer therapies, and advancements in breast imaging technologies are the main factors fueling the market's expansion. According to the Centers for Disease Control and Prevention (CDC), breast cancer is the most common malignancy in the majority of Asian nations, regardless of race or ethnicity. The breast imaging market is anticipated to grow over the course of the forecast period as a result of leading companies' ongoing efforts to reach Asia Pacific's rising markets.

Key Players

The major key players are GE Healthcare, Hologic, Inc., Philips Healthcare, Gamma Medica, Inc., Siemens Healthcare, Fujifilm Holdings Corp., SonoCine, Inc., Toshiba Corporation, Dilon Technologies, Inc., Aurora Imaging Technology, Inc., and Others.

GE Healthcare​​​​​​​-Company Financial Analysis

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RECENT DEVELOPMENT

Hologic, in 2021, SuperSonic MACH 20 is a brand-new ultrasound device from Hologic. This technology improves efficiency and diagnostic accuracy. It offers users cutting-edge imaging options as well as to better image quality.

GE Healthcare, in June 2022, The National Cancer Centre Singapore (NCCS) and GE Healthcare have partnered. By combining text processing and artificial intelligence, this cooperation aims to encourage the development of more tailored cancer treatment choices and give patients the chance to review clinically significant data while they are in the process of getting therapy.

Breast Imaging Market Report Scope:
Report Attributes Details
Market Size in 2022  US$ 0.17 Bn
Market Size by 2030  US$ 0.28 Bn
CAGR   CAGR of 6.8 % From 2023 to 2030
Base Year 2022
Forecast Period  2023-2030
Historical Data  2019-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Technology (lonizing, Non-ionizing)
• By Product (Breast Imaging Systems, Software and Services, Accessories)
• By End User (Hospitals and Clinics, Diagnostic Imaging Centers, Breast Care Centers)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America)
Company Profiles GE Healthcare, Hologic, Inc., Philips Healthcare, Gamma Medica, Inc., Siemens Healthcare, Fujifilm Holdings Corp., SonoCine, Inc., Toshiba Corporation, Dilon Technologies, Inc., Aurora Imaging Technology, Inc.
Key Drivers • The rising number of approvals for breast imaging technology drives the growth rate of breast imaging market
• Increasing prevalence of breast cancer will drive the growth rate of market
Market Challenges • Errors in screening of breast cancer

 

Frequently Asked Questions

Ans: The Breast Imaging Market is expected to grow at 6.8% CAGR from 2023 to 2030.

Ans: According to our analysis, the Breast Imaging Market Market is anticipated to reach USD 0.28 billion By 2030.

Ans: The leading participants are GE Healthcare, Hologic, Inc., Philips Healthcare, Gamma Medica, Inc., Siemens Healthcare, Fujifilm Holdings Corp., SonoCine, Inc., Toshiba Corporation, Dilon Technologies, Inc., Aurora Imaging Technology, Inc., and Others.

Ans: Factors such as the the rising number of approvals for breast imaging technology drives the growth rate of breast imaging market.

Ans: Yes, you may request customization based on your company's needs.

Table of Contents

1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges

4. Impact Analysis
4.1 Impact of the Ukraine- Russia war
4.2 Impact of ongoing Recession
4.2.1 Introduction
4.2.2 Impact on major economies
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7. PEST Analysis

8. Breast Imaging Market, By Technology
8.1 lonizing
8.2 Non-ionizing

9. Breast Imaging Market, By Product
9.1 Breast Imaging Systems
9.2 Software and Services
9.3 Accessories

10. Breast Imaging Market, By End User
10.1 Hospitals and Clinics
10.2 Diagnostic Imaging Centers
10.3 Breast Care Centers

11. Regional Analysis
11.1 Introduction
11.2 North America
11.2.1 North America Breast Imaging Market by country
11.2.2 North America Breast Imaging Market by Technology
11.2.3 North America Breast Imaging Market by Product
11.2.4 North America Breast Imaging Market by End User
11.2.5 USA
11.2.5.1 USA Breast Imaging Market by Technology
11.2.5.2 USA Breast Imaging Market by Product
11.2.5.3 USA Breast Imaging Market by End User
11.2.6 Canada
11.2.6.1 Canada Breast Imaging Market by Technology
11.2.6.2 Canada Breast Imaging Market by Product
11.2.6.3 Canada Breast Imaging Market by End User
11.2.7 Mexico
11.2.7.1 Mexico Breast Imaging Market by Technology
11.2.7.2 Mexico Breast Imaging Market by Product
11.2.7.3 Mexico Breast Imaging Market by End User
11.3 Europe
11.3.1 Eastern Europe
11.3.1.1 Eastern Europe Breast Imaging Market by country
11.3.1.2 Eastern Europe Breast Imaging Market by Technology
11.3.1.3 Eastern Europe Breast Imaging Market by Product
11.3.1.4 Eastern Europe Breast Imaging Market by End User
11.3.1.5 Poland
11.3.1.5.1 Poland Breast Imaging Market by Technology
11.3.1.5.2 Poland Breast Imaging Market by Product
11.3.1.5.3 Poland Breast Imaging Market by End User
11.3.1.6 Romania
11.3.1.6.1 Romania Breast Imaging Market by Technology
11.3.1.6.2 Romania Breast Imaging Market by Product
11.3.1.6.3 Romania Breast Imaging Market by End User
11.3.1.7 Turkey
11.3.1.7.1 Turkey Breast Imaging Market by Technology
11.3.1.7.2 Turkey Breast Imaging Market by Product
11.3.1.7.3 Turkey Breast Imaging Market by End User
11.3.1.8 Rest of Eastern Europe
11.3.1.8.1 Rest of Eastern Europe Breast Imaging Market by Technology
11.3.1.8.2 Rest of Eastern Europe Breast Imaging Market by Product
11.3.1.8.3 Rest of Eastern Europe Breast Imaging Market by End User
11.3.2 Western Europe
11.3.2.1 Western Europe Breast Imaging Market by Technology
11.3.2.2 Western Europe Breast Imaging Market by Product
11.3.2.3 Western Europe Breast Imaging Market by End User
11.3.2.4 Germany
11.3.2.4.1 Germany Breast Imaging Market by Technology
11.3.2.4.2 Germany Breast Imaging Market by Product
11.3.2.4.3 Germany Breast Imaging Market by End User
11.3.2.5 France
11.3.2.5.1 France Breast Imaging Market by Technology
11.3.2.5.2 France Breast Imaging Market by Product
11.3.2.5.3 France Breast Imaging Market by End User
11.3.2.6 UK
11.3.2.6.1 UK Breast Imaging Market by Technology
11.3.2.6.2 UK Breast Imaging Market by Product
11.3.2.6.3 UK Breast Imaging Market by End User
11.3.2.7 Italy
11.3.2.7.1 Italy Breast Imaging Market by Technology
11.3.2.7.2 Italy Breast Imaging Market by Product
11.3.2.7.3 Italy Breast Imaging Market by End User
11.3.2.8 Spain
11.3.2.8.1 Spain Breast Imaging Market by Technology
11.3.2.8.2 Spain Breast Imaging Market by Product
11.3.2.8.3 Spain Breast Imaging Market by End User
11.3.2.9 Netherlands
11.3.2.9.1 Netherlands Breast Imaging Market by Technology
11.3.2.9.2 Netherlands Breast Imaging Market by Product
11.3.2.9.3 Netherlands Breast Imaging Market by End User
11.3.2.10 Switzerland
11.3.2.10.1 Switzerland Breast Imaging Market by Technology
11.3.2.10.2 Switzerland Breast Imaging Market by Product
11.3.2.10.3 Switzerland Breast Imaging Market by End User
11.3.2.11 Austria
11.3.2.11.1 Austria Breast Imaging Market by Technology
11.3.2.11.2 Austria Breast Imaging Market by Product
11.3.2.11.3 Austria Breast Imaging Market by End User
11.3.2.12 Rest of Western Europe
11.3.2.12.1 Rest of Western Europe Breast Imaging Market by Technology
11.3.2.12.2 Rest of Western Europe Breast Imaging Market by Product
11.3.2.12.3 Rest of Western Europe Breast Imaging Market by End User
11.4 Asia-Pacific
11.4.1 Asia-Pacific Breast Imaging Market by country
11.4.2 Asia-Pacific Breast Imaging Market by Technology
11.4.3 Asia-Pacific Breast Imaging Market by Product
11.4.4 Asia-Pacific Breast Imaging Market by End User
11.4.5 China
11.4.5.1 China Breast Imaging Market by Technology
11.4.5.2 China Breast Imaging Market by Product
11.4.5.3 China Breast Imaging Market by End User
11.4.6 India
11.4.6.1 India Breast Imaging Market by Technology
11.4.6.2 India Breast Imaging Market by Product
11.4.6.3 India Breast Imaging Market by End User
11.4.7 Japan
11.4.7.1 Japan Breast Imaging Market by Technology
11.4.7.2 Japan Breast Imaging Market by Product
11.4.7.3 Japan Breast Imaging Market by End User
11.4.8 South Korea
11.4.8.1 South Korea Breast Imaging Market by Technology
11.4.8.2 South Korea Breast Imaging Market by Product
11.4.8.3 South Korea Breast Imaging Market by End User
11.4.9 Vietnam
11.4.9.1 Vietnam Breast Imaging Market by Technology
11.4.9.2 Vietnam Breast Imaging Market by Product
11.4.9.3 Vietnam Breast Imaging Market by End User
11.4.10 Singapore
11.4.10.1 Singapore Breast Imaging Market by Technology
11.4.10.2 Singapore Breast Imaging Market by Product
11.4.10.3 Singapore Breast Imaging Market by End User
11.4.11 Australia
11.4.11.1 Australia Breast Imaging Market by Technology
11.4.11.2 Australia Breast Imaging Market by Product
11.4.11.3 Australia Breast Imaging Market by End User
11.4.12 Rest of Asia-Pacific
11.4.12.1 Rest of Asia-Pacific Breast Imaging Market by Technology
11.4.12.2 Rest of Asia-Pacific Breast Imaging Market by Product
11.4.12.3 Rest of Asia-Pacific Breast Imaging Market by End User
11.5 Middle East & Africa
11.5.1 Middle East
11.5.1.1 Middle East Breast Imaging Market by country
11.5.1.2 Middle East Breast Imaging Market by Technology
11.5.1.3 Middle East Breast Imaging Market by Product
11.5.1.4 Middle East Breast Imaging Market by End User
11.5.1.5 UAE
11.5.1.5.1 UAE Breast Imaging Market by Technology
11.5.1.5.2 UAE Breast Imaging Market by Product
11.5.1.5.3 UAE Breast Imaging Market by End User
11.5.1.6 Egypt
11.5.1.6.1 Egypt Breast Imaging Market by Technology
11.5.1.6.2 Egypt Breast Imaging Market by Product
11.5.1.6.3 Egypt Breast Imaging Market by End User
11.5.1.7 Saudi Arabia
11.5.1.7.1 Saudi Arabia Breast Imaging Market by Technology
11.5.1.7.2 Saudi Arabia Breast Imaging Market by Product
11.5.1.7.3 Saudi Arabia Breast Imaging Market by End User
11.5.1.8 Qatar
11.5.1.8.1 Qatar Breast Imaging Market by Technology
11.5.1.8.2 Qatar Breast Imaging Market by Product
11.5.1.8.3 Qatar Breast Imaging Market by End User
11.5.1.9 Rest of Middle East
11.5.1.9.1 Rest of Middle East Breast Imaging Market by Technology
11.5.1.9.2 Rest of Middle East Breast Imaging Market by Product
11.5.1.9.3 Rest of Middle East Breast Imaging Market by End User
11.5.2 Africa
11.5.2.1 Africa Breast Imaging Market by country
11.5.2.2 Africa Breast Imaging Market by Product
11.5.2.3 Africa Breast Imaging Market by Technology
11.5.2.4 Africa Breast Imaging Market by End User
11.5.2.5 Nigeria
11.5.2.5.1 Nigeria Breast Imaging Market by Technology
11.5.2.5.2 Nigeria Breast Imaging Market by Product
11.5.2.5.3 Nigeria Breast Imaging Market by End User
11.5.2.6 South Africa
11.5.2.6.1 South Africa Breast Imaging Market by Technology
11.5.2.6.2 South Africa Breast Imaging Market by Product
11.5.2.6.3 South Africa Breast Imaging Market by End User
11.5.2.7 Rest of Africa
11.5.2.7.1 Rest of Africa Breast Imaging Market by Technology
11.5.2.7.2 Rest of Africa Breast Imaging Market by Product
11.5.2.7.3 Rest of Africa Breast Imaging Market by End User
11.6 Latin America
11.6.1 Latin America Breast Imaging Market by country
11.6.2 Latin America Breast Imaging Market by Technology
11.6.3 Latin America Breast Imaging Market by Product
11.6.4 Latin America Breast Imaging Market by End User
11.6.5 Brazil
11.6.5.1 Brazil Breast Imaging Market by Technology
11.6.5.2 Brazil Breast Imaging Market by Product
11.6.5.3 Brazil Breast Imaging Market by End User
11.6.6 Argentina
11.6.6.1 Argentina Breast Imaging Market by Technology
11.6.6.2 Argentina Breast Imaging Market by Product
11.6.6.3 Argentina Breast Imaging Market by End User
11.6.7 Colombia
11.6.7.1 Colombia Breast Imaging Market by Technology
11.6.7.2 Colombia Breast Imaging Market by Product
11.6.7.3 Colombia Breast Imaging Market by End User
11.6.8 Rest of Latin America
11.6.8.1 Rest of Latin America Breast Imaging Market by Technology
11.6.8.2 Rest of Latin America Breast Imaging Market by Product
11.6.8.3 Rest of Latin America Breast Imaging Market by End User

12 Company Profile
12.1 GE Healthcare
12.1.1 Company Overview
12.1.2 Financials
12.1.3 Products/ Services Offered
12.1.4 SWOT Analysis
12.1.5 The SNS View
12.2 Hologic, Inc.
12.2.1 Company Overview
12.2.2 Financials
12.2.3 Products/ Services Offered
12.2.4 SWOT Analysis
12.2.5 The SNS View
12.3 Philips Healthcare
12.3.1 Company Overview
12.3.2 Financials
12.3.3 Products/ Services Offered
12.3.4 SWOT Analysis
12.3.5 The SNS View
12.4 Gamma Medica Inc.
12.4.1 Company Overview
12.4.2 Financials
12.4.3 Products/ Services Offered
12.4.4 SWOT Analysis
12.4.5 The SNS View
12.5 Siemens Healthcare
12.5.1 Company Overview
12.5.2 Financials
12.5.3 Products/ Services Offered
12.5.4 SWOT Analysis
12.5.5 The SNS View
12.6 Fujifilm Holdings Corp.
12.6.1 Company Overview
12.6.2 Financials
12.6.3 Products/ Services Offered
12.6.4 SWOT Analysis
12.6.5 The SNS View
12.7 SonoCine, Inc.
12.7.1 Company Overview
12.7.2 Financials
12.7.3 Products/ Services Offered
12.7.4 SWOT Analysis
12.7.5 The SNS View
12.8 Toshiba Corporation
12.8.1 Company Overview
12.8.2 Financials
12.8.3 Products/ Services Offered
12.8.4 SWOT Analysis
12.8.5 The SNS View
12.9 Dilon Technologies, Inc.
12.9.1 Company Overview
12.9.2 Financials
12.9.3 Products/ Services Offered
12.9.4 SWOT Analysis
12.9.5 The SNS View
12.10 Aurora Imaging Technology, Inc.
12.10.1 Company Overview
12.10.2 Financials
12.10.3 Products/ Services Offered
12.10.4 SWOT Analysis
12.10.5 The SNS View
12.11 Others
12.11.1 Company Overview
12.11.2 Financials
12.11.3 Products/ Services Offered
12.11.4 SWOT Analysis
12.11.5 The SNS View

13. Competitive Landscape
13.1 Competitive Bench marking
13.2 Market Share Analysis
13.3 Recent Developments
13.3.1 Industry News
13.3.2 Company News
13.3.3 Mergers & Acquisitions

14. USE Cases and Best Practices

15. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.

 

The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

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Data Bank Validation

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