Digital Printing Packaging Market Key Insights:

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The Digital Printing Packaging Market Size was valued at USD 29.35 billion in 2023 and projected to reach USD 62.75 billion by 2032, growing at a CAGR of 8.82% during the forecast period.

The businesses emphasize precise labelling, the use of recycled materials, and a variety of colors to enhance their packaging. Different nations have stringent rules governing how products are packaged, as well as the ink and other materials used in the process.

The US Fair Packaging and Labeling Act mandates that all consumer goods be labeled with information about the product's identity, composition, and manufacturer's name and location. To ensure the safety of use, particularly for organic food and beverages, and lessen adverse environmental effects, these compliance regulations are necessary. However, the growth of the market may be hampered by the environmental problems associated with the production of paper and changes in the cost of raw materials.

Manufacturing, tourism, lodging, construction, and all other industries had been severely impacted by the COVID-19 Pandemic. The pandemic's effects on the supply chain caused the manufacturing of digital printing packages to stop, which slowed the market's expansion. The post-pandemic period saw a return to these activities, though, which is anticipated to boost demand for digital printing.

MARKET DYNAMICS

KEY DRIVERS: 

• Increasing demand for green packaging solutions

In terms of waste reduction, setup materials, and the use of eco-friendly inks, digital printing has advantages. On-demand printing is possible, minimizing waste and obsolescence from inventory. Digital printing is an appealing option for brands that value sustainability and environmentally friendly procedures, which supports the market expansion of this industry.

• The market is anticipated to be driven by improved product shelf life and cost efficiency.

RESTRAIN:

• Increasing the cost of raw materials will affect the growth of the market.

The printing industry requires high-quality delivery at lower costs. With the growing environmental concerns the production of raw materials required for digital printing is affecting the overall market growth. Ink, paper, and other materials cover 40% of the overall digital print market. The fluctuations in the costs of these raw materials will affect the growth of the digital printing market.

• Higher cost of investments in machinery, software, and other required technology.

OPPORTUNITY:

• The markets of developing countries are providing growth opportunities.

Industrialization in growing economies is creating markets for the digital printing packaging market. In India, the healthcare industry is growing at a faster pace. The healthcare sector requires digital printing packaging at a large scale for safety and consumer awareness.

• Variable data printing (VDP), which allows for enhanced functionality, traceability, and marketing tactics, can be used on packaging.

CHALLENGES:

• Rapid technological progress in the digital printing sector.

It can be difficult for businesses to stay on top of new technologies, make equipment upgrades, and avoid obsolescence. To stay competitive in the digital printing packaging market, it is challenging to constantly innovate and stay on the cutting edge of technological advancements.

IMPACT OF RUSSIAN UKRAINE WAR

Initially, Ukraine and its business associates. Together, with about 200,000 tonnes of goods, Finland (18%), Germany (12%), and Poland (10%) account for about half of the EU's paper and board exports to Ukraine. For 52% of the EU's pulp exports to Ukraine, Germany, and Sweden are responsible.

The war will halt these exports, which will, if nothing else, temporarily affect the supply of raw materials needed for digitally printed packaging.

Approximately 400,000 tonnes of paper and board are imported by Ukraine from the EU in the primarily one-way trade in pulp and paper between the EU and Ukraine. Exports from Ukraine are extremely meager. Belarus, which imports 65,000 tonnes of paper and board from the EU in even smaller volumes, experiences the same issue.

Regarding Russia. Russia imports from the EU approximately 850,000 tonnes of paper and board while exporting roughly 680,000 tonnes to the EU. With about 450,000 tonnes traded in total, trade between the EU and Russia in the area of pulp is fairly balanced. At present due to war trade between countries has stopped temporarily affecting the growth of the overall market.

IMPACT OF ONGOING RECESSION

Gas prices have an impact on European paper mills. The absence of orders for finished goods, however, is the current big issue. This is a result of the economy's slowdown and expectations that a severe economic crisis will drastically reduce the demand for packaging. To prepare for high demand, warehouses continued to hold excess inventory.

The first war in more than 70 years has also worsened the situation in Europe. At the same time, China's economy, where things have gotten worse since the pandemic started, is struggling. There is little room for a quick recovery, which will have an impact on the growth of the packaging market, especially when added to higher interest rates.

KEY MARKET SEGMENTS

By Product Type

• Labels

• Corrugated Packaging

• Flexible Packaging

• Bottle & Jars

• Folding Cartons

• Metal Cans

• Others

By Print Technology

• Nano-Graphic Printing

• Liquid Toner Electrophotography Printing

• Inkjet Technology

• Others

By Application

• Food & Beverages

• Pharmaceuticals

• Personal Care

• Others

REGIONAL ANALYSIS

Asia-Pacific region is dominating the market due to an increase in demand from many end-use industries such as food & beverages, pharmaceuticals, and personal care. China & India are major consumers of the digital packaging market due to increasing demand from the food and beverage industry. The food & Beverage industry needs digital packaging to showcase the product details on packaging, its nutritional value, and also the products shelf life.

Europe is growing market for packaging industries. Growing advancements in metal packaging is the factor for the growth of market in European region. Germany and UK are expanding their business through networks.

Latin American and East African region will see a slow growth due to electrophotography printing with good resistance qualities.

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REGIONAL COVERAGE:

North America

• USA

• Canada

• Mexico

Europe

• Germany

• UK

• France

• Italy

• Spain

• The Netherlands

• Rest of Europe

Asia-Pacific

• Japan

• South Korea

• China

• India

• Australia

• Rest of Asia-Pacific

The Middle East & Africa

• Israel

• UAE

• South Africa

• Rest of the Middle East & Africa

Latin America

• Brazil

• Argentina

• Rest of Latin American

Key players

Some major key players in the Digital Printing packaging market are Mondi Plc, Thimm Group, Creative Labels Inc, Landa Corporation Ltd, Reynders Label Printing, DS Smith Plc, WS Packaging Group Inc, HP Inc, Quad/Graphics Inc, Tailored Label Products Inc and other players.

RECENT DEVELOPMENTS

• Sealed Air introduces a new line of digital packaging. Prismiq, a portfolio of design services, digital printing, and connected packaging solutions from Sealed Air, has been launched with a focus on the food supply chain.

• Label Plus, A Screen Truepress Jet L350UV SAI S inkjet press was recently purchased by commercial label printing expert Label Plus from distributor Jet Technologies