Digital Printing Market Report Scope & Overview:

The Digital Printing market size was valued at USD 26.2 Billion in 2023 and is expected to reach USD 44.8 Billion by 2031 and grow at a CAGR of 6.9% over the forecast period 2024-2031.

Digital printing is a cutting-edge form of production that allows you to print from digital data. The method of producing digital-based pictures that may be directly printed onto various media substrates is known as digital printing (paper, photo paper, canvas, fabric, synthetics, cardstock, and other substrates). In contrast to traditional offset printing, digital printing does not require a printing plate.

Digital Printing Market Revenue Analysis

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The manuscript is re-created on a computer and then printed straight onto the material of your choosing with digital printing. Lithography, flexography, gravure, letterpress, and other more traditional technologies are all alternatives to digital printing. Digital printing technology removes a number of mechanical stages that are often necessary for more traditional printing methods, such as physically stripping components together, manufacturing plates, or creating films and color proofs.

The method of printing digital-based images directly onto a variety of media substrates is known as digital printing. When it comes to small order numbers or rush orders, this is the ideal method. At fact, we may utilize it in the office to reduce inventory levels. It is, without a doubt, the only way to integrate changeable printing like barcodes, database information, and tiny batches with several layout change covers. Digital is also a great option for things like customization and proofreading.


  1. Digital workflow solutions that are cloud-based.

  2. Transformation of cloud print infrastructure.

  3. Touchless Technologies.

  4. Collaboration that is fully integrated.

Digital printing has proven to be one of the most effective ways for organizations to maintain consistency in their printing operations without sacrificing efficiency. The contemporary workplace is expected to perform more effectively with increased value and transparency as a result of new advancements in this field.



  • Demand for environmentally friendly printing is increasing.

  • In the packaging and textile industries, there has been a lot of change.

  • Printing costs per unit are lower with digital printers.


  • These printers have large initial investments, as well as expensive installation and maintenance expenses.

  • The high cost of digital printers is due in part to the intricacy of their design.


  • Demand from the in-plant market is increasing.

  • Investment is increasing in research and development.


  • Demand has decreased as digital distribution of documents and data has grown in popularity.

  • Outdoor and indoor ads are increasingly using digital signs, billboards, and other media.


The impact of COVID-19 on the world economy, especially the digital printing business, has been extraordinary. In the instance of the pandemic lockdown, there was a lack of awareness of the epidemic's spread, which caused most nations' crisis management reactions to be delayed.

Simultaneously, disruptions in physical materials and the supply chain posed problems in businesses such as textiles, paper & newspapers, fashion, and others that are among the main end consumers of digital printing. Furthermore, the digital printing industry's troubles were exacerbated by constraints on people's movement, necessitating the necessity for advertisers, who account for a big percentage of end-use apps, to shift the majority of their advertising to online platforms.


The inkjet printer dominates the worldwide digital printing market by type since it is the most widely used in all areas due to its availability, ease of installation, and cost-effectiveness. For print copy, scan, color print and fabric, and flex prints, inkjet printers are used instead of laser printers. Due to the high expenses of technology, maintenance, and printing, laser printing is a costly option.

With the highest market share percent, the aqueous ink type of ink dominates the worldwide digital printing industry. Aqueous ink is the most prevalent type of ink found in most printers. Aqueous ink is a colorant that comes in the form of pigment, dye, or a mixture of both, and it has characteristics like evaporation, open time, and nozzle wetting. Other linkages, such as solvent and dye sublimation, maintained market share in accordance with market demand and the report's findings. Solvent inks use petroleum-based compounds to create rich, brilliant colors. These are flexible, waterproof, and long-lasting, so they don't need to be over-coated. Instead of dyes, they use pigments. These are appropriate for car graphics, banners, and billboards, among other things. Printing on flexible vinyl surfaces is possible using solvent ink printers. This ink is more suitable for outdoor ads than aqueous ink since it is more durable, UV-resistant, and waterproof.

Plastic films and foils are the most popular application, with a rising market share due to greater use in packaging and advertising. Plastic films and foils are commonly used in product packaging with a plastic cover or package with a digitally printed design of information, style, and appealing packaging. The use of digital printing is second only to that of paper and books. Paper and books are the most common uses of digital printing. Fabric printing has recently been a popular trend in the market, thanks to new printing technology that allows manufacturers to print on fabric with fine detail.


On The Basis of Type

  • Inkjet

  • Laser

On The Basis of Digital Printing

  • Digital Printers

  • Ink

  • Printhead

On The Basis of Ink Type 

  • Aqueous

  • Solvent

  • UV-curable

  • Dye Sublimation

  • Latex

  • Others

On The Basis of Application        

  • Plastic Films or Foils

  • Fabric

  • Glass

  • Paper/Books

  • Ceramic

Digital Printing Market Segmentation Analysis

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In the worldwide digital printing market, North America has the largest share. Conservation measures for the environment and waste minimization are highlighted in the region, which aids market growth. Furthermore, the development of cutting-edge technology to improve effective digital printing and research into optimizing printer machines is a crucial element influencing the market growth. Due to the presence of numerous important equipment manufacturers and technology suppliers, the United States leads the regional market, closely followed by Canada. Furthermore, modern technology availability is a critical driver of the region's growing economy. In North America, the rising demand for safe and effective features is boosting market growth.

Europe is the world's second-largest market for digital printing. The industry is growing due to the rising usage of digital printing and government efforts, as well as investment for infrastructural upgrades. In addition, the regional market is growing due to the rising usage of connected printers and significant developments in inks and technology, as well as the strengthening technological structure. The Asia Pacific area is home to the world's fastest-growing digital printing market. Market expansion is likely to be fueled by collaborative efforts and initiatives, as well as increased investments by a number of governments in the region. The regional market's growth is influenced by a strong focus on environmental safety and security.


  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America


The major key players are Canon, Inc, DIC Corporation, Epson Co., Ltd, Hewlett-Packard, Konica Minolta, Ricoh Co., Ltd, Sakata INX Co., Ltd, Toshiba Co. Ltd, Toyo Ink SC Holdings Co., Xerox Corporation & Other Players

Epson Co Ltd -Company Financial Analysis

Company Landscape Analysis

Digital Printing Market Report Scope:
Report Attributes Details
Market Size in 2023  US$ 26.2 Bn
Market Size by 2031  US$ 44.8 Bn
CAGR   CAGR of 6.9% From 2024 to 2031
Base Year  2023
Forecast Period  2024-2031
Historical Data  2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Type (Inkjet and Laser)
• by Digital Printing (Digital Printers, Ink, and Printhead)
• by Ink Type (Aqueous, Solvent, UV-curable, Dye Sublimation, Latex, Others)
• by Application (Plastic Films or Foils, Fabric, Glass, Paper/Books, Ceramic)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America)
Company Profiles Canon, Inc, DIC Corporation, Epson Co., Ltd, Hewlett-Packard, Konica Minolta, Ricoh Co., Ltd, Sakata INX Co., Ltd, Toshiba Co. Ltd, Toyo Ink SC Holdings Co., Xerox Corporation.
Key Drivers • Demand for environmentally friendly printing is increasing
• In the packaging and textile industries, there has been a lot of change
Market Opportunities • Demand from the in-plant market is increasing
• Investment is increasing in research and development


Frequently Asked Questions

Ans: - The Digital Printing market is tp grow at CAGR of 6.4% Over the Forecast Period 2023-2030.

Ans: The Digital Printing market size was valued at US$ 131.04 Bn in 2022.

Ans: - 1. Digital workflow solutions that are cloud-based 2. Transformation of cloud print infrastructure 3. Touchless Technologies 4. Collaboration that is fully integrated.

Ans: - The major key players are Canon, Inc, DIC Corporation, Epson Co., Ltd, Hewlett-Packard, Konica Minolta, Ricoh Co., Ltd, Sakata INX Co., Ltd, Toshiba Co. Ltd, Toyo Ink SC Holdings Co., Xerox Corporation.

Ans: - The study includes a comprehensive analysis of Digital Printing Market trends, as well as present and future market forecasts. DROC analysis, as well as impact analysis for the projected period. Porter's five forces analysis aids in the study of buyer and supplier potential as well as the competitive landscape etc.

Table of Contents

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology


3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis


6. Porter’s 5 forces model


7. PEST Analysis


8. Digital Printing Market Segmentation, by Type

8.1 Inkjet

8.2 Laser

9. Digital Printing Market Segmentation, by Digital Printing

9.1 Digital Printers

9.2 Ink

9.3 Printhead

10. Digital Printing Market Segmentation, by Ink Type        

10.1 Aqueous

10.2 Solvent

10.3 UV-curable

10.4 Dye Sublimation

10.5 Latex

10.6 Others

11. Digital Printing Market Segmentation, by Application   

11.1 Plastic Films or Foils

11.2 Fabric

11.3 Glass

11.4 Paper/Books

11.5 Ceramic

12. Regional Analysis

12.1 Introduction

12.2 North America

12.2.1 USA

12.2.2 Canada

12.2.3 Mexico

12.3 Europe

12.3.1 Germany

12.3.2 UK

12.3.3 France

12.3.4 Italy

12.3.5 Spain

12.3.6 The Netherlands

12.3.7 Rest of Europe

12.4 Asia-Pacific

12.4.1 Japan

12.4.2 South Korea

12.4.3 China

12.4.4 India

12.4.5 Australia

12.4.6 Rest of Asia-Pacific

12.5 The Middle East & Africa

12.5.1 Israel

12.5.2 UAE

12.5.3 South Africa

12.5.4 Rest

12.6 Latin America

12.6.1 Brazil

12.6.2 Argentina

12.6.3 Rest of Latin America

13. Company Profiles

13.1 Canon, Inc

13.1.1 Financial

13.1.2 Products/ Services Offered

13.1.3 SWOT Analysis

13.1.4 The SNS view

13.2. DIC Corporation

13.3 Epson Co., Ltd

13.4 Hewlett-Packard

13.5 Konica Minolta

13.6 Ricoh Co., Ltd

13.7 Sakata INX Co., Ltd

13.8 Toshiba Co. Ltd

13.9 Toyo Ink SC Holdings Co.

13.10 Xerox Corporation

14. Competitive Landscape

14.1 Competitive Benchmarking

14.2 Market Share Analysis

14.3 Recent Developments

15. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

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Data Bank Validation

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