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Green Packaging Market Report Scope & Overview:

The Green Packaging Market size was USD 325.74 billion in 2023 and is expected to Reach USD 527.08 billion by 2031 and grow at a CAGR of 6.2 % over the forecast period of 2024-2031.

Sustainable packaging options that use paper, plant-based materials, recycled materials, and other biodegradable materials lessen their carbon footprint throughout their entire lifecycle, from production to disposal.

Green Packaging Market Revenue Analysis

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The increased consumer awareness about the harmful effects of single-use plastic products on the environment has prompted manufacturers and suppliers to adopt green packaging solutions as their preferred choice. The green packaging market has benefited from the government's strict regulations and policies on plastic packaging solutions.

Recycled content packaging led all other packaging types in 2022, with a market share of over 65%.

According to the application, the food and beverage sector held the largest market share of about 65% in 2023.

MARKET DYNAMICS

KEY DRIVERS: 

  • The market growth will be fueled by the rising demand for environmentally friendly food packaging.

The use of environment-friendly materials for the production of goods, which are biodegradable can be used as a substitute for plastic material. The biodegradable materials do not harm the final product, hence are in demand by the packaging industry, which is driving the growth of green packaging market.

  • Green packaging solutions can often lead to cost savings.

RESTRAIN:

  • Limited availability of green packaging materials

Green packaging is in demand, but there may not always be a large enough supply of eco-friendly materials to meet that demand. Alternative fibers and plant-based plastics may not have enough production capacity to meet the market's increasing demand. As a result of this restriction, businesses may face increased costs and fewer options, as well as difficulties with the supply chain.

  • Undeveloped recycling and waste management infrastructure.

OPPORTUNITY:

  • The green packaging market offers opportunities for innovation and product differentiation

Businesses can create brand-new eco-friendly, practical, and aesthetically pleasing packaging materials, technologies, and designs. Reusable packaging options, composit packaging, and other innovations can help businesses stand out from competitors and win market share.

  • The rise of e-commerce and direct-to-consumer models presents opportunities for green packaging solutions.

CHALLENGES:

  • Limited consumer awareness and education

Not all consumers are knowledgeable about green packaging options and their advantages, despite rising environmental awareness. Consumer ignorance may have an impact on demand for green packaging and restrain the market's expansion. Effective education and communication campaigns are required to increase consumer awareness and promote the use of sustainable packaging options.

IMPACT OF RUSSIAN UKRAINE WAR

Since the conflict started, 5.8 million people have left Ukraine. Over 250 major Western corporations have left the country as a result of the conflict, and numerous packaging and production facilities in both Russia and Ukraine have also been closed. Because they were unsure of when it would end, some businesses were initially hesitant to stop operations altogether or scale them back.

Smurfit Kappa, an Irish paper packaging business and one of the biggest corrugated paper producers in Russia, and Huhtamäki, a Finnish food packaging supplier with more than 30 years of experience operating in Russia, have both added their names to the list of companies leaving the country.

The parent company of Mondi Syktyvkar, a company that specializes in paper and packaging, has already suspended operations at its paper bag manufacturing facility in, Ukraine.

Prior to the start of the conflict, aluminium was only costing US$2,800 per tonne. Now, it costs US$3,500 per tonne.

IMPACT OF ONGOING RECESSION

It may become more challenging to invest in sustainable supply chain initiatives like renewable energy, waste reduction, or eco-friendly packaging during a recession as organizations and supply chains shift their focus to more pressing issues like maintaining cash flow or cutting costs to manage financial health.

A decrease in the willingness of businesses to pay more for sustainable materials or goods is also possible. This might cause investments in sustainability initiatives to be cut back or the adoption of sustainable practices to be delayed.

Consumers may spend less money on discretionary items and buy fewer goods as a result, which would lower the demand for goods. Due to the potential reduction in production and transportation, supply chains' carbon footprints could be reduced, contributing to a modest but nonetheless beneficial improvement in sustainability.

A recession may encourage more proactive collaboration between businesses, governments, and NGOs in order to find creative and long-lasting solutions to economic challenges, leaving aside short-term market dynamics. This might result in fresh collaborations and projects that give supply chain sustainability a top priority.

KEY MARKET SEGMENTS

By Raw Material

  • Plastic

  • Paper

  • Metal

  • Others

By Packaging Type

  • Recycled Content Packaging

  • Reusable Packaging

  • Degradable Packaging

By Application

  • Healthcare

  • Food & Beverages

  • Personal Care

  • Others

REGIONAL ANALYSIS

In the market for green packaging in 2023, Europe held the largest market share of over 35%. This is a result of consumers increasing environmental consciousness and rising demand for environmentally friendly packaging options. By providing improved biodegradability and lower carbon emissions in uses like food packaging and shopping bags, the use of bioplastics derived from renewable sources, like sugarcane or corn starch, has also helped the market expand.

Due to the expansion of the market for recyclable packaging, particularly in the food and beverage industry, it is predicted that the Asia Pacific region will experience the fastest CAGR growth during the forecast period. Greater investments are being made in recycling infrastructure as well as the creation of new materials and technologies in the Asia Pacific packaging industry as a result of the growing understanding of the value of circular economy principles in reducing waste and promoting sustainability. Additionally, the region's rising demand for FMCG products has prompted a parallel rise in the production of eco-friendly packaging options for storing and shipping these goods. Due to this, there is an increasing need for eco-friendly packaging options that can satisfy the demands of the FMCG industry while also minimizing waste and environmental impact. This is a factor in the rising demand for green packaging.

The market growth for green packaging in North America is attributed to the expanding trend towards sustainable packaging innovation and design, such as lightweight and reusable packaging, which helps in reducing the environmental impact of packaging and saves costs for manufacturers.

The Canadian government's initiatives to reduce plastic waste by actively funding and assisting companies in creating novel forms of sustainable packaging are anticipated to fuel the country's green packaging market.

Green Packaging Market By Region

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REGIONAL COVERAGE:

North America

  • US

  • Canada

  • Mexico

Europe

  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America      

Key players List-

Some major key players in the Green packaging market are Tetra Laval, Be Green Packaging, DuPont, Amcor plc, Sealed Air, Mondi, DS Smith Plc, Ball Corporation, Evergreen Packaging LLC, Nampak Ltd, and other players.

Be Green Packaging-Company Financial Analysis

Company Landscape Analysis

RECENT DEVELOPMENT

  • Tyson Foods and Amcor collaborate to deliver new sustainable packaging. In order to introduce a more sustainable package for consumer goods, Tyson Foods, one of the largest food companies in the world and a well-known global protein leader, will once again partner with Amcor, a global leader in developing and producing responsible packaging solutions.  

  • Fres-co System USA, flexible packaging solutions provider partnered with Trex Company, the world’s largest manufacturer of wood-alternative, to embrace the sustainability of its flexible coffee packaging

Green Packaging Market Report Scope:
Report Attributes Details
Market Size in 2023  US$ 325.74 Bn
Market Size by 2031  US$ 527.08 Bn
CAGR   CAGR of 6.2% From 2024 to 2031
Base Year  2023
Forecast Period  2024-2031
Historical Data  2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Raw Material (Plastic, Paper, Metal, Others)
• By Packaging Type (Recycled Content Packaging, Reusable Packaging, Degradable Packaging)
• By Application (Healthcare, Food & Beverages, Personal Care, Others)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America)
Company Profiles Tetra Laval, Be Green Packaging, DuPont, Amcor plc, Sealed Air, Mondi, DS Smith Plc, Ball Corporation, Evergreen Packaging LLC, Nampak Ltd
Key Drivers • The market growth will be fueled by the rising demand for environmentally friendly food packaging.
Market Opportunities • The green packaging market offers opportunities for innovation and product differentiation

 

Frequently Asked Questions

Ans: The Green Packaging Market size is expected to grow at a CAGR of 6.2 % over the forecast period.

Ans: The Green Packaging Market size was USD 325.74 billion in 2023 and is expected to Reach USD 527.08 billion by 2031.

Ans: The market growth will be fueled by the rising demand for environmentally friendly food packaging.

Ans: Limited availability of green packaging materials.

Ans: Europe held the largest market share of over 35 % in green packaging market in 2023.

TABLE OF CONTENTS

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Industry Flowchart

3. Research Methodology

4. Market Dynamics

4.1 Drivers

4.2 Restraints

4.3 Opportunities

4.4 Challenges

5. Impact Analysis

5.1 Impact of Russia-Ukraine Crisis

5.2 Impact of Economic Slowdown on Major Countries

5.2.1 Introduction

5.2.2 United States

5.2.3 Canada

5.2.4 Germany

5.2.5 France

5.2.6 UK

5.2.7 China

5.2.8 Japan

5.2.9 South Korea

5.2.10 India

6. Value Chain Analysis

7. Porter’s 5 Forces Model

8. Pest Analysis

9. Green Packaging Market Segmentation, By Raw Material

9.1 Introduction

9.2 Trend Analysis

9.3 Plastic

9.4 Paper

9.5 Metal

9.6 Others

10. Green Packaging Market Segmentation, By Packaging Type

10.1 Introduction

10.2 Trend Analysis

10.3 Recycled Content Packaging

10.4 Reusable Packaging

10.5 Degradable Packaging

11. Green Packaging Market Segmentation, By Application

11.1 Introduction

11.2 Trend Analysis

11.3 Healthcare

11.4 Food & Beverages

11.5 Personal Care

11.6 Others

12. Regional Analysis

12.1 Introduction

12.2 North America

12.2.1 Trend Analysis

12.2.2 North America Green Packaging Market by Country

12.2.3 North America Green Packaging Market By Raw Material

12.2.4 North America Green Packaging Market By Packaging Type

12.2.5 North America Green Packaging Market By Application

12.2.6 USA

12.2.6.1 USA Green Packaging Market By Raw Material

12.2.6.2 USA Green Packaging Market By Packaging Type

12.2.6.3 USA Green Packaging Market By Application

12.2.7 Canada

12.2.7.1 Canada Green Packaging Market By Raw Material

12.2.7.2 Canada Green Packaging Market By Packaging Type

12.2.7.3 Canada Green Packaging Market By Application

12.2.8 Mexico

12.2.8.1 Mexico Green Packaging Market By Raw Material

12.2.8.2 Mexico Green Packaging Market By Packaging Type

12.2.8.3 Mexico Green Packaging Market By Application

12.3 Europe

12.3.1 Trend Analysis

12.3.2 Eastern Europe

12.3.2.1 Eastern Europe Green Packaging Market by Country

12.3.2.2 Eastern Europe Green Packaging Market By Raw Material

12.3.2.3 Eastern Europe Green Packaging Market By Packaging Type

12.3.2.4 Eastern Europe Green Packaging Market By Application

12.3.2.5 Poland

12.3.2.5.1 Poland Green Packaging Market By Raw Material

12.3.2.5.2 Poland Green Packaging Market By Packaging Type

12.3.2.5.3 Poland Green Packaging Market By Application

12.3.2.6 Romania

12.3.2.6.1 Romania Green Packaging Market By Raw Material

12.3.2.6.2 Romania Green Packaging Market By Packaging Type

12.3.2.6.4 Romania Green Packaging Market By Application

12.3.2.7 Hungary

12.3.2.7.1 Hungary Green Packaging Market By Raw Material

12.3.2.7.2 Hungary Green Packaging Market By Packaging Type

12.3.2.7.3 Hungary Green Packaging Market By Application

12.3.2.8 Turkey

12.3.2.8.1 Turkey Green Packaging Market By Raw Material

12.3.2.8.2 Turkey Green Packaging Market By Packaging Type

12.3.2.8.3 Turkey Green Packaging Market By Application

12.3.2.9 Rest of Eastern Europe

12.3.2.9.1 Rest of Eastern Europe Green Packaging Market By Raw Material

12.3.2.9.2 Rest of Eastern Europe Green Packaging Market By Packaging Type

12.3.2.9.3 Rest of Eastern Europe Green Packaging Market By Application

12.3.3 Western Europe

12.3.3.1 Western Europe Green Packaging Market by Country

12.3.3.2 Western Europe Green Packaging Market By Raw Material

12.3.3.3 Western Europe Green Packaging Market By Packaging Type

12.3.3.4 Western Europe Green Packaging Market By Application

12.3.3.5 Germany

12.3.3.5.1 Germany Green Packaging Market By Raw Material

12.3.3.5.2 Germany Green Packaging Market By Packaging Type

12.3.3.5.3 Germany Green Packaging Market By Application

12.3.3.6 France

12.3.3.6.1 France Green Packaging Market By Raw Material

12.3.3.6.2 France Green Packaging Market By Packaging Type

12.3.3.6.3 France Green Packaging Market By Application

12.3.3.7 UK

12.3.3.7.1 UK Green Packaging Market By Raw Material

12.3.3.7.2 UK Green Packaging Market By Packaging Type

12.3.3.7.3 UK Green Packaging Market By Application

12.3.3.8 Italy

12.3.3.8.1 Italy Green Packaging Market By Raw Material

12.3.3.8.2 Italy Green Packaging Market By Packaging Type

12.3.3.8.3 Italy Green Packaging Market By Application

12.3.3.9 Spain

12.3.3.9.1 Spain Green Packaging Market By Raw Material

12.3.3.9.2 Spain Green Packaging Market By Packaging Type

12.3.3.9.3 Spain Green Packaging Market By Application

12.3.3.10 Netherlands

12.3.3.10.1 Netherlands Green Packaging Market By Raw Material

12.3.3.10.2 Netherlands Green Packaging Market By Packaging Type

12.3.3.10.3 Netherlands Green Packaging Market By Application

12.3.3.11 Switzerland

12.3.3.11.1 Switzerland Green Packaging Market By Raw Material

12.3.3.11.2 Switzerland Green Packaging Market By Packaging Type

12.3.3.11.3 Switzerland Green Packaging Market By Application

12.3.3.1.12 Austria

12.3.3.12.1 Austria Green Packaging Market By Raw Material

12.3.3.12.2 Austria Green Packaging Market By Packaging Type

12.3.3.12.3 Austria Green Packaging Market By Application

12.3.3.13 Rest of Western Europe

12.3.3.13.1 Rest of Western Europe Green Packaging Market By Raw Material

12.3.3.13.2 Rest of Western Europe Green Packaging Market By Packaging Type

12.3.3.13.3 Rest of Western Europe Green Packaging Market By Application

12.4 Asia-Pacific

12.4.1 Trend Analysis

12.4.2 Asia-Pacific Green Packaging Market by Country

12.4.3 Asia-Pacific Green Packaging Market By Raw Material

12.4.4 Asia-Pacific Green Packaging Market By Packaging Type

12.4.5 Asia-Pacific Green Packaging Market By Application

12.4.6 China

12.4.6.1 China Green Packaging Market By Raw Material

12.4.6.2 China Green Packaging Market By Packaging Type

12.4.6.3 China Green Packaging Market By Application

12.4.7 India

12.4.7.1 India Green Packaging Market By Raw Material

12.4.7.2 India Green Packaging Market By Packaging Type

12.4.7.3 India Green Packaging Market By Application

12.4.8 Japan

12.4.8.1 Japan Green Packaging Market By Raw Material

12.4.8.2 Japan Green Packaging Market By Packaging Type

12.4.8.3 Japan Green Packaging Market By Application

12.4.9 South Korea

12.4.9.1 South Korea Green Packaging Market By Raw Material

12.4.9.2 South Korea Green Packaging Market By Packaging Type

12.4.9.3 South Korea Green Packaging Market By Application

12.4.10 Vietnam

12.4.10.1 Vietnam Green Packaging Market By Raw Material

12.4.10.2 Vietnam Green Packaging Market By Packaging Type

12.4.10.3 Vietnam Green Packaging Market By Application

12.4.11 Singapore

12.4.11.1 Singapore Green Packaging Market By Raw Material

12.4.11.2 Singapore Green Packaging Market By Packaging Type

12.4.11.3 Singapore Green Packaging Market By Application

12.4.12 Australia

12.4.12.1 Australia Green Packaging Market By Raw Material

12.4.12.2 Australia Green Packaging Market By Packaging Type

12.4.12.3 Australia Green Packaging Market By Application

12.4.13 Rest of Asia-Pacific

12.4.13.1 Rest of Asia-Pacific Green Packaging Market By Raw Material

12.4.13.2 Rest of Asia-Pacific Green Packaging Market By Packaging Type

12.4.13.3 Rest of Asia-Pacific Green Packaging Market By Application

12.5 Middle East & Africa

12.5.1 Trend Analysis

12.5.2 Middle East

12.5.2.1 Middle East Green Packaging Market by Country

12.5.2.2 Middle East Green Packaging Market By Raw Material

12.5.2.3 Middle East Green Packaging Market By Packaging Type

12.5.2.4 Middle East Green Packaging Market By Application

12.5.2.5 UAE

12.5.2.5.1 UAE Green Packaging Market By Raw Material

12.5.2.5.2 UAE Green Packaging Market By Packaging Type

12.5.2.5.3 UAE Green Packaging Market By Application

12.5.2.6 Egypt

12.5.2.6.1 Egypt Green Packaging Market By Raw Material

12.5.2.6.2 Egypt Green Packaging Market By Packaging Type

12.5.2.6.3 Egypt Green Packaging Market By Application

12.5.2.7 Saudi Arabia

12.5.2.7.1 Saudi Arabia Green Packaging Market By Raw Material

12.5.2.7.2 Saudi Arabia Green Packaging Market By Packaging Type

12.5.2.7.3 Saudi Arabia Green Packaging Market By Application

12.5.2.8 Qatar

12.5.2.8.1 Qatar Green Packaging Market By Raw Material

12.5.2.8.2 Qatar Green Packaging Market By Packaging Type

12.5.2.8.3 Qatar Green Packaging Market By Application

12.5.2.9 Rest of Middle East

12.5.2.9.1 Rest of Middle East Green Packaging Market By Raw Material

12.5.2.9.2 Rest of Middle East Green Packaging Market By Packaging Type

12.5.2.9.3 Rest of Middle East Green Packaging Market By Application

12.5.3 Africa

12.5.3.1 Africa Green Packaging Market by Country

12.5.3.2 Africa Green Packaging Market By Raw Material

12.5.3.3 Africa Green Packaging Market By Packaging Type

12.5.3.4 Africa Green Packaging Market By Application

12.5.3.5 Nigeria

12.5.3.5.1 Nigeria Green Packaging Market By Raw Material

12.5.3.5.2 Nigeria Green Packaging Market By Packaging Type

12.5.3.5.3 Nigeria Green Packaging Market By Application

12.5.3.6 South Africa

12.5.3.6.1 South Africa Green Packaging Market By Raw Material

12.5.3.6.2 South Africa Green Packaging Market By Packaging Type

12.5.3.6.3 South Africa Green Packaging Market By Application

12.5.3.7 Rest of Africa

12.5.3.7.1 Rest of Africa Green Packaging Market By Raw Material

12.5.3.7.2 Rest of Africa Green Packaging Market By Packaging Type

12.5.3.7.3 Rest of Africa Green Packaging Market By Application

12.6 Latin America

12.6.1 Trend Analysis

12.6.2 Latin America Green Packaging Market by country

12.6.3 Latin America Green Packaging Market By Raw Material

12.6.4 Latin America Green Packaging Market By Packaging Type

12.6.5 Latin America Green Packaging Market By Application

12.6.6 Brazil

12.6.6.1 Brazil Green Packaging Market By Raw Material

12.6.6.2 Brazil Green Packaging Market By Packaging Type

12.6.6.3 Brazil Green Packaging Market By Application

12.6.7 Argentina

12.6.7.1 Argentina Green Packaging Market By Raw Material

12.6.7.2 Argentina Green Packaging Market By Packaging Type

12.6.7.3 Argentina Green Packaging Market By Application

12.6.8 Colombia

12.6.8.1 Colombia Green Packaging Market By Raw Material

12.6.8.2 Colombia Green Packaging Market By Packaging Type

12.6.8.3 Colombia Green Packaging Market By Application

12.6.9 Rest of Latin America

12.6.9.1 Rest of Latin America Green Packaging Market By Raw Material

12.6.9.2 Rest of Latin America Green Packaging Market By Packaging Type

12.6.9.3 Rest of Latin America Green Packaging Market By Application

13. Company Profiles

13.1 Tetra Laval

13.1.1 Company Overview

13.1.2 Financial

13.1.3 Products/ Services Offered

13.1.4 SWOT Analysis

13.1.5 The SNS View

13.2 Be Green Packaging

13.2.1 Company Overview

13.2.2 Financial

13.2.3 Products/ Services Offered

13.2.4 SWOT Analysis

13.2.5 The SNS View

13.3 DuPont

13.3.1 Company Overview

13.3.2 Financial

13.3.3 Products/ Services Offered

13.3.4 SWOT Analysis

13.3.5 The SNS View

13.4 Amcor plc

13.4.1 Company Overview

13.4.2 Financial

13.4.3 Products/ Services Offered

13.4.4 SWOT Analysis

13.4.5 The SNS View

13.5 Sealed Air

13.5.1 Company Overview

13.5.2 Financial

13.5.3 Products/ Services Offered

13.5.4 SWOT Analysis

13.5.5 The SNS View

13.6 Mondi

13.6.1 Company Overview

13.6.2 Financial

13.6.3 Products/ Services Offered

13.6.4 SWOT Analysis

13.6.5 The SNS View

13.7 DS Smith Plc

13.7.1 Company Overview

13.7.2 Financial

13.7.3 Products/ Services Offered

13.7.4 SWOT Analysis

13.7.5 The SNS View

13.8 Ball Corporation

13.8.1 Company Overview

13.8.2 Financial

13.8.3 Products/ Services Offered

13.8.4 SWOT Analysis

13.8.5 The SNS View

13.9 Evergreen Packaging LLC

13.9.1 Company Overview

13.9.2 Financial

13.9.3 Products/ Services Offered

13.9.4 SWOT Analysis

13.9.5 The SNS View

13.10 Nampak Ltd

13.10.1 Company Overview

13.10.2 Financial

13.10.3 Products/ Services Offered

13.10.4 SWOT Analysis

13.10.5 The SNS View

14. Competitive Landscape

14.1 Competitive Benchmarking

14.2 Market Share Analysis

14.3 Recent Developments

14.3.1 Industry News

14.3.2 Company News

14.3.3 Mergers & Acquisitions

15. Use Case and Best Practices

16. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

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This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

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Data Bank Validation

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