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Report Scope & Overview:

The K-12 Testing and Assessment Market size was USD 11.5 billion in 2022 and is expected to Reach USD 21.6 billion by 2030 and grow at a CAGR of 8.21 % over the forecast period of 2023-2030.

The adoption of AI and automation in the educational landscape will increase the size of the worldwide K–12 testing and assessment industry. The adoption of digital-first approaches and blended learning systems has become a trend in K-12 schools The use of tests to gauge students' understanding and reflect classroom instruction and real-world scenarios is likely to be prioritized by educators. Countries may be able to change how they conduct K–12 evaluations thanks to technological developments and strong accountability systems. As an illustration, interim assessment has gained momentum to guide changes to curriculum strategies during the academic year. In the meantime, formative assessment has become more popular in order to give students and teachers useful feedback and direct instruction. A remote teaching method supported by digital learning tools was used by over 75% of K–12 educators, and 11% said they had only started using it after the epidemic. Educational scholars will give greater weight to interpretative and analytical skills in academics as a result of the demand for critical thinking. Some of the qualities, like forethought and curiosity, will motivate students to put money into programs for critical thinking. Students now have a good foundation to improve their capacity to analyze, evaluate, visualize, organize, and compile data thanks to the development of data literacy. the US market represents more than 40% of the Global K-12 digital instruction and assessment market today. We are seeing a number of the market leaders growing faster than our projection.

K-12 Testing and Assessment Market Revenue Analysis

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MARKET DYNAMICS

KEY DRIVERS

  • The demand for assessment solutions that provide actionable insights and analytics is driven by the need for data-driven decision-making.

  • In the K–12 testing and assessment sector, there is an emerging trend toward a greater reliance on interactive learning technologies.

Assessments offer useful information on student performance, learning gaps, and the efficiency of education. Assessment information is used by educators, administrators, and policymakers to pinpoint problem areas, monitor student development, and efficiently allocate resources.

RESTRAINS

  • The lack of immersive learning environments and engagement programs

  • The demand for testing and assessment can place a burden on instructional time. and put impact on the curriculum, classroom engagement, and overall teaching and learning processes.

Students are leaving school early because existing learning programs lack immersive learning settings and engagement strategies. The future expansion of the worldwide K–12 testing and assessment market is anticipated to be negatively impacted by this factor.

OPPORTUNITY

  • Formative assessments are used to track students' progress and give continuing feedback to teachers so they may improve education.

  • Companies have a chance to target this market and support fair educational practices by creating assessment tools and platforms with built-in accessibility features or concessions.

Technology-enabled formative assessment solutions that are user-friendly and simple to integrate into classroom instruction are required. Companies with the ability to create user-friendly and effective formative assessment platforms, including digital tools and analytics, may be successful in this sector.

CHALLENGES

  • Credibility problems are a significant barrier to the expansion of the K–12 testing and assessment sector.

  • Adopting high-quality e-learning programs and  K–12 testing and evaluation solutions is difficult for independent learners and small educational institutions.

students prefer to opt for K-12 testing and assessment solutions from well-established players that have credible names.

IMPACT OF RUSSIAN RUSSIAN-UKRAINE WAR

Conflict between Russia and Ukraine has created an unstable environment that may influence business and investment decisions. During uncertain times, businesses and organizations participating in the testing and assessment market for education may become hesitant to expand or make investments in new projects. This can result in a delay in new product development or innovation, which would affect the accessibility of testing and evaluation resources. This war affects partnerships, exchanges, and collaborations in the education sector, which includes testing and assessment initiatives. Joint projects or multinational evaluations may experience delays or changes as a result. Governments and educational institutions throughout the world invested approximately $15.5 billion on K–12 digital instruction and assessment in 2019, accounting for close to 6% of all EdTech spending that year. However, as soon as things calmed down in 2020, spending on remote learning jumped to $19.4 billion, and by 2021, there was a new level of demand as K–12 schools began to implement digital transformation across the globe.

IMPACT OF ONGOING RECESSION

The financial crisis, which was the worst since the Great Depression, had a significant effect on K–12 education. To make up for the loss of tax money, around 2/3 of the states reduced their spending on education, which resulted in a reduction in the number of teachers on the job and smaller state education departments The declining student enrolment is also affecting the K-12 market, with nearly 40% of the nation's largest school districts facing staff reductions and school closures due to lost enrollment During the Recession, schools and districts may refocus their efforts on meeting immediate educational needs, such as assisting kids who are struggling, keeping class sizes the same, or funding teacher professional development. As a result, the emphasis on testing and evaluation may become less important or may be switched to topics that have a quicker impact on student results. Educational institutions frequently experience funding reductions or budget cuts during a recession. This may result in less money being spent on non-essential items like software, services, and testing and evaluation materials. Testing and assessment equipment may not always take precedence over spending on essential educational resources like textbooks and instructor salaries. 

KEY MARKET SEGMENTS

By Types

  • Curriculum-Based Testing

  • Non-Curriculum-Based Testing

  • Formative Assessment

  • Summative Assessment

  • Diagnostic Assessment

By Component

  • Software

  • Content

  • Services

By Application

  • Pre-primary School

  • Primary School

  • Middle School

  • High School

  • Online Learning

  • Home Schooling

By End-User

  • Schools

  • Education Institutions

  • Government Agencies

  • Private Organizations

K-12 Testing and Assessment Market Segmentation Analysis

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Region Coverage:

North America

  • USA

  • Canada

  • Mexico

Europe

  • Eastern Europe

    • Poland  

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherland

    • Switzerland  

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America

REGIONAL ANALYSIS

The North America region held the largest revenue share During the projected period, it is predicted that North America will contribute 46% to the growth of the worldwide market. In North America, an e-learning model with online testing and assessment options for grades K–12 is widely used since it is regarded as a learning process and a platform through which students may make use of new technology and receive immediate feedback on their academic performances. Students mostly employ technological resources in the US, Canada, and  Mexico to learn in and explore a virtual learning environment. The major growth factor for North America that dominated the global K-12 testing and assessment is the increasing number of government initiatives to improve the quality of education and the overall development of students. These have encouraged many schools to incorporate testing and assessment tools into the curriculum. As a result, many school districts are entering into a collaboration with testing and assessment tool vendors to opt for efficient testing and assessments. ETS has entered into a collaboration with the district of California to develop and administer an array of state-wide assessments for public schools in the district.

In the Asia-Pacific region mostly East Asia like China, Japan, and South Korea these nations have strict examination systems, which is fueling the demand for assessment materials and test preparation resources. These nations in Southeast Asia, Singapore, Malaysia, Thailand, and Indonesia have standardized tests in place to monitor student progress and university admissions. Assessment tools, online resources, and tutoring services are all part of the industry. South Asia, India, Pakistan, and Bangladesh These nations have various educational systems with local, national, and international exams. The market provides resources for preparation, digital platforms, coaching services, and evaluation materials.

KEY PLAYERS

The major key players in the K-12 Testing and Assessment Market are Anthology Inc., Batia Infotech, CogniFit Inc., Coursera Inc., D2L Corp., Edutech, ExamSoft Worldwide LLC, FairTest, Houghton Mifflin Harcourt Co., Instructure Holdings Inc., and other players.

Batia Infotech-Company Financial Analysis

RECENT DEVELOPMENTS

Turnitin: In October 21, 2020, Turnitin, a leading provider of academic integrity and assessment solutions, acquired ExamSoft, a software-based assessment platform, from Spectrum Equity. ExamSoft empowers educational institutions and certification and licensure programs to protect exam integrity, streamline assessment processes, and improve learning outcomes. 

Houghton Mifflin Harcourt Co: In August 25, 2022 HMH rolled of the most recent EdTech improvements for the Ed platform for linked teaching and learning, including Clever and Google Classroom integration. Updates were made to help instructors, students, and education leaders deliver a more interesting and productive learning environment.

K-12 Testing and Assessment Market Report Scope:
Report Attributes Details
Market Size in 2022  US$ 11.5 Bn
Market Size by 2030  US$ 21.6 Bn
CAGR   CAGR of 8.21 % From 2023 to 2030
Base Year  2022
Forecast Period  2023-2030
Historical Data  2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • By Types (Curriculum-Based Testing, Non-Curriculum-Based Testing, Formative Assessment, Summative Assessment, Diagnostic Assessment)
• By Component (Software, Content Services)
• By Application (Pre-primary School, Primary School, Middle School, High School, Online Learning, Home Schooling)
• By End-User (Schools, Education Institutions, Government Agencies, Private Organizations)
Regional Analysis/Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]). Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia Rest of Latin America)
Company Profiles Anthology Inc., Batia Infotech, CogniFit Inc., Coursera Inc., D2L Corp., Edutech, ExamSoft Worldwide LLC, FairTest, Houghton Mifflin Harcourt Co., Instructure Holdings Inc.
Key Drivers • The demand for assessment solutions that provide actionable insights and analytics is driven by the need for data-driven decision-making.
• In the K–12 testing and assessment sector, there is an emerging trend toward a greater reliance on interactive learning technologies.
Market Restraints • The lack of immersive learning environments and   engagement programs
• The demand for testing and assessment can place a burden on instructional time. and put impact on the curriculum, classroom engagement, and overall teaching and learning processes.

Frequently Asked Questions

Ans: The K-12 Testing and Assessment Market is growing at a CAGR of 8.21% Over the Forecast Period 2023-2030.

Ans: The K-12 Testing and Assessment Market size was valued at USD 21.61 Bn in 2022

Ans. The use of advanced learning analytics, competency-based assessments, and the growing adoption of digital assessments are the key trends in the K-12 Testing and Assessment market.

Ans. By Application, By Types, By End-User, and By Component are the major segments in the K-12 Testing and Assessment Market.

Ans. Use of Formative assessments to track students' progress and give continuing feedback to teachers is the major steps taken by the companies, so they may improve education.

TABLE OF CONTENTS

1. Introduction
1.1 Company Definition
1.2 Scope
1.3 Research Assumptions

2. Research Methodology

3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Challenges

4. Impact Analysis
4.1 Impact of Ukraine- Russia War
4.2 Impact of Recession
4.2.2.1 US
4.2.2.2 Canada
4.2.2.3 Germany
4.2.2.4 France
4.2.2.5 United Kingdom
4.2.2.6 China
4.2.2.7 Japan
4.2.2.8 South Korea
4.2.2.9 Rest of the World

5. Value Chain Analysis

6. Porter’s 5 forces model

7. PEST Analysis

8. K-12 Testing and Assessment Market Segmentation, By Types
8.1  Curriculum-Based Testing
8.2  Non-Curriculum-Based Testing
8.3  Formative Assessment
8.4  Summative Assessment
8.5  Diagnostic Assessment

9. K-12 Testing and Assessment Market Segmentation, By Component
9.1 Software
9.2 Content
9.3 Services

10. K-12 Testing and Assessment Market Segmentation, By Application
10.1 Pre-primary School
10.2 Primary School
10.3 Middle School
10.4 High School
10.5 Online Learning
10.6  Home Schooling

11. K-12 Testing and Assessment Market Segmentation, By End-User
11.1 Schools
11.2 Education Institutions
11.3 Government Agencies
11.4 Private Organizations

12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 North America K-12 Testing and Assessment Market by Country
12.2.2North America K-12 Testing and Assessment Market By Types
12.2.3 North America K-12 Testing and Assessment Market By Component
12.2.4 North America K-12 Testing and Assessment Market By Application
12.2.5 North America K-12 Testing and Assessment Market By End-User
12.2.6 USA
12.2.6.1 USA K-12 Testing and Assessment Market By Types
12.2.6.2 USA K-12 Testing and Assessment Market By Component
12.2.6.3 USA K-12 Testing and Assessment Market By Application
12.2.6.4 USA K-12 Testing and Assessment Market By End-User
12.2.7 Canada
12.2.7.1 Canada K-12 Testing and Assessment Market By Types
12.2.7.2 Canada K-12 Testing and Assessment Market By Component
12.2.7.3 Canada K-12 Testing and Assessment Market By Application
12.2.7.4 Canada K-12 Testing and Assessment Market By End-User
12.2.8 Mexico
12.2.8.1 Mexico K-12 Testing and Assessment Market By Types
12.2.8.2 Mexico K-12 Testing and Assessment Market By Component
12.2.8.3 Mexico K-12 Testing and Assessment Market By Application
12.2.8.4 Mexico K-12 Testing and Assessment Market By End-User
12.3 Europe
12.3.1 Eastern Europe
12.3.1.1 Eastern Europe K-12 Testing and Assessment Market by Country
12.3.1.2 Eastern Europe K-12 Testing and Assessment Market By Types
12.3.1.3 Eastern Europe K-12 Testing and Assessment Market By Component
12.3.1.4 Eastern Europe K-12 Testing and Assessment Market By Application
12.3.1.5 Eastern Europe K-12 Testing and Assessment Market By End-User
12.3.1.6 Poland
12.3.1.6.1 Poland K-12 Testing and Assessment Market By Types
12.3.1.6.2 Poland K-12 Testing and Assessment Market By Component
12.3.1.6.3 Poland K-12 Testing and Assessment Market By Application
12.3.1.6.4 Poland K-12 Testing and Assessment Market By End-User
12.3.1.7 Romania
12.3.1.7.1 Romania K-12 Testing and Assessment Market By Types
12.3.1.7.2 Romania K-12 Testing and Assessment Market By Component
12.3.1.7.3 Romania K-12 Testing and Assessment Market By Application
12.3.1.7.4 Romania K-12 Testing and Assessment Market By End-User
12.3.1.8 Hungary
12.3.1.8.1 Hungary K-12 Testing and Assessment Market By Types
12.3.1.8.2 Hungary K-12 Testing and Assessment Market By Component
12.3.1.8.3 Hungary K-12 Testing and Assessment Market By Application
12.3.1.8.4 Hungary K-12 Testing and Assessment Market By End-User
12.3.1.9 Turkey
12.3.1.9.1 Turkey K-12 Testing and Assessment Market By Types
12.3.1.9.2 Turkey K-12 Testing and Assessment Market By Component
12.3.1.9.3 Turkey K-12 Testing and Assessment Market By Application
12.3.1.9.4 Turkey K-12 Testing and Assessment Market By End-User
12.3.1.10 Rest of Eastern Europe
12.3.1.10.1 Rest of Eastern Europe K-12 Testing and Assessment Market By Types
12.3.1.10.2 Rest of Eastern Europe K-12 Testing and Assessment Market By Component
12.3.1.10.3 Rest of Eastern Europe K-12 Testing and Assessment Market By Application
12.3.1.10.4 Rest of Eastern Europe K-12 Testing and Assessment Market By End-User
12.3.2 Western Europe
12.3.2.1 Western Europe K-12 Testing and Assessment Market by Country
12.3.2.2 Western Europe K-12 Testing and Assessment Market By Types
12.3.2.3 Western Europe K-12 Testing and Assessment Market By Component
12.3.2.4 Western Europe K-12 Testing and Assessment Market By Application
12.3.2.5 Western Europe K-12 Testing and Assessment Market By End-User
12.3.2.6 Germany
12.3.2.6.1 Germany K-12 Testing and Assessment Market By Types
12.3.2.6.2 Germany K-12 Testing and Assessment Market By Component
12.3.2.6.3 Germany K-12 Testing and Assessment Market By Application
12.3.2.6.4 Germany K-12 Testing and Assessment Market By End-User
12.3.2.7 France
12.3.2.7.1 France K-12 Testing and Assessment Market By Types
12.3.2.7.2 France K-12 Testing and Assessment Market By Component
12.3.2.7.3 France K-12 Testing and Assessment Market By Application
12.3.2.7.4 France K-12 Testing and Assessment Market By End-User
12.3.2.8 UK
12.3.2.8.1 UK K-12 Testing and Assessment Market By Types
12.3.2.8.2 UK K-12 Testing and Assessment Market By Component
12.3.2.8.3 UK K-12 Testing and Assessment Market By Application
12.3.2.8.4 UK K-12 Testing and Assessment Market By End-User
12.3.2.9 Italy
12.3.2.9.1 Italy K-12 Testing and Assessment Market By Types
12.3.2.9.2 Italy K-12 Testing and Assessment Market By Component
12.3.2.9.3 Italy K-12 Testing and Assessment Market By Application
12.3.2.9.4 Italy K-12 Testing and Assessment Market By End-User
12.3.2.10 Spain
12.3.2.10.1 Spain K-12 Testing and Assessment Market By Types
12.3.2.10.2 Spain K-12 Testing and Assessment Market By Component
12.3.2.10.3 Spain K-12 Testing and Assessment Market By Application
12.3.2.10.4 Spain K-12 Testing and Assessment Market By End-User
12.3.2.11 Netherland
12.3.2.11.1 Netherland K-12 Testing and Assessment Market By Types
12.3.2.11.2 Netherland K-12 Testing and Assessment Market By Component
12.3.2.11.3 Netherland K-12 Testing and Assessment Market By Application
12.3.2.11.4 Netherland K-12 Testing and Assessment Market By End-User
12.3.2.12 Switzerland
12.3.2.12.1 Switzerland K-12 Testing and Assessment Market By Types
12.3.2.12.2 Switzerland K-12 Testing and Assessment Market By Component
12.3.2.12.3 Switzerland K-12 Testing and Assessment Market By Application
12.3.2.12.4 Switzerland K-12 Testing and Assessment Market By End-User
12.3.2.13 Austria
12.3.2.13.1 Austria K-12 Testing and Assessment Market By Types
12.3.2.13.2 Austria K-12 Testing and Assessment Market By Component
12.3.2.13.3 Austria K-12 Testing and Assessment Market By Application
12.3.2.13.4 Austria K-12 Testing and Assessment Market By End-User
12.3.2.14 Rest of Western Europe
12.3.2.14.1 Rest of Western Europe K-12 Testing and Assessment Market By Types
12.3.2.14.2 Rest of Western Europe K-12 Testing and Assessment Market By Component
12.3.2.14.3 Rest of Western Europe K-12 Testing and Assessment Market By Application
12.3.2.14.4 Rest of Western Europe K-12 Testing and Assessment Market By End-User
12.4 Asia-Pacific
12.4.1 Asia Pacific K-12 Testing and Assessment Market by Country
12.4.2 Asia Pacific K-12 Testing and Assessment Market By Types
12.4.3 Asia Pacific K-12 Testing and Assessment Market By Component
12.4.4 Asia Pacific K-12 Testing and Assessment Market By Application
12.4.5 Asia Pacific K-12 Testing and Assessment Market By End-User
12.4.6 China
12.4.6.1 China K-12 Testing and Assessment Market By Types
12.4.6.2 China K-12 Testing and Assessment Market By Component
12.4.6.3 China K-12 Testing and Assessment Market By Application
12.4.6.4 China K-12 Testing and Assessment Market By End-User
12.4.7 India
12.4.7.1 India K-12 Testing and Assessment Market By Types
12.4.7.2 India K-12 Testing and Assessment Market By Component
12.4.7.3 India K-12 Testing and Assessment Market By Application
12.4.7.4 India K-12 Testing and Assessment Market By End-User
12.4.8 Japan
12.4.8.1 Japan K-12 Testing and Assessment Market By Types
12.4.8.2 Japan K-12 Testing and Assessment Market By Component
12.4.8.3 Japan K-12 Testing and Assessment Market By Application
12.4.8.4 Japan K-12 Testing and Assessment Market By End-User
12.4.9 South Korea
12.4.9.1 South Korea K-12 Testing and Assessment Market By Types
12.4.9.2 South Korea K-12 Testing and Assessment Market By Component
12.4.9.3 South Korea K-12 Testing and Assessment Market By Application
12.4.9.4 South Korea K-12 Testing and Assessment Market By End-User
12.4.10 Vietnam
12.4.10.1 Vietnam K-12 Testing and Assessment Market By Types
12.4.10.2 Vietnam K-12 Testing and Assessment Market By Component
12.4.10.3 Vietnam K-12 Testing and Assessment Market By Application
12.4.10.4 Vietnam K-12 Testing and Assessment Market By End-User
12.4.11 Singapore
12.4.11.1 Singapore K-12 Testing and Assessment Market By Types
12.4.11.2 Singapore K-12 Testing and Assessment Market By Component
12.4.11.3 Singapore K-12 Testing and Assessment Market By Application
12.4.11.4 Singapore K-12 Testing and Assessment Market By End-User
12.4.12 Australia
12.4.12.1 Australia K-12 Testing and Assessment Market By Types
12.4.12.2 Australia K-12 Testing and Assessment Market By Component
12.4.12.3 Australia K-12 Testing and Assessment Market By Application
12.4.12.4 Australia K-12 Testing and Assessment Market By End-User
12.4.13 Rest of Asia-Pacific
12.4.13.1 Rest of Asia-Pacific K-12 Testing and Assessment Market By Types
12.4.13.2 Rest of Asia-Pacific K-12 Testing and Assessment Market By Component
12.4.13.3 Rest of Asia-Pacific K-12 Testing and Assessment Market By Application
12.4.13.4 Rest of Asia-Pacific K-12 Testing and Assessment Market By End-User
12.5 Middle East & Africa
12.5.1 Middle East
12.5.1.1 Middle East K-12 Testing and Assessment Market by Country
12.5.1.2 Middle East K-12 Testing and Assessment Market By Types
12.5.1.3 Middle East K-12 Testing and Assessment Market By Component
12.5.1.4 Middle East K-12 Testing and Assessment Market By Application
12.5.1.5 Middle East K-12 Testing and Assessment Market By End-User
12.5.1.6 UAE
12.5.1.6.1 UAE K-12 Testing and Assessment Market By Types
12.5.1.6.2 UAE K-12 Testing and Assessment Market By Component
12.5.1.6.3 UAE K-12 Testing and Assessment Market By Application
12.5.1.6.4 UAE K-12 Testing and Assessment Market By End-User
12.5.1.7 Egypt
12.5.1.7.1 Egypt K-12 Testing and Assessment Market By Types
12.5.1.7.2 Egypt K-12 Testing and Assessment Market By Component
12.5.1.7.3 Egypt K-12 Testing and Assessment Market By Application
12.5.1.7.4 Egypt K-12 Testing and Assessment Market By End-User
12.5.1.8 Saudi Arabia
12.5.1.8.1 Saudi Arabia K-12 Testing and Assessment Market By Types
12.5.1.8.2 Saudi Arabia K-12 Testing and Assessment Market By Component
12.5.1.8.3 Saudi Arabia K-12 Testing and Assessment Market By Application
12.5.1.8.4 Saudi Arabia K-12 Testing and Assessment Market By End-User
12.5.1.9 Qatar
12.5.1.9.1 Qatar K-12 Testing and Assessment Market By Types
12.5.1.9.2 Qatar K-12 Testing and Assessment Market By Component
12.5.1.9.3 Qatar K-12 Testing and Assessment Market By Application
12.5.1.9.4 Qatar K-12 Testing and Assessment Market By End-User
12.5.1.10 Rest of Middle East
12.5.1.10.1 Rest of Middle East K-12 Testing and Assessment Market By Types
12.5.1.10.2 Rest of Middle East K-12 Testing and Assessment Market By Component
12.5.1.10.3 Rest of Middle East K-12 Testing and Assessment Market By Application
12.5.1.10.4 Rest of Middle East K-12 Testing and Assessment Market By End-User
12.5.2. Africa
12.5.2.1 Africa K-12 Testing and Assessment Market by Country
12.5.2.2 Africa K-12 Testing and Assessment Market By Types
12.5.2.3 Africa K-12 Testing and Assessment Market By Component
12.5.2.4 Africa K-12 Testing and Assessment Market By Application
12.5.2.5 Africa K-12 Testing and Assessment Market By End-User
12.5.2.6 Nigeria
12.5.2.6.1 Nigeria K-12 Testing and Assessment Market By Types
12.5.2.6.2 Nigeria K-12 Testing and Assessment Market By Component
12.5.2.6.3 Nigeria K-12 Testing and Assessment Market By Application
12.5.2.6.4 Nigeria K-12 Testing and Assessment Market By End-User
12.5.2.7 South Africa
12.5.2.7.1 South Africa K-12 Testing and Assessment Market By Types
12.5.2.7.2 South Africa K-12 Testing and Assessment Market By Component
12.5.2.7.3 South Africa K-12 Testing and Assessment Market By Application
12.5.2.7.4 South Africa K-12 Testing and Assessment Market By End-User
12.5.2.8 Rest of Africa
12.5.2.8.1 Rest of Africa K-12 Testing and Assessment Market By Types
12.5.2.8.2 Rest of Africa K-12 Testing and Assessment Market By Component
12.5.2.8.3 Rest of Africa K-12 Testing and Assessment Market By Application
12.5.2.8.4 Rest of Africa K-12 Testing and Assessment Market By End-User
12.6. Latin America
12.6.1 Latin America K-12 Testing and Assessment Market by Country
12.6.2 Latin America K-12 Testing and Assessment Market By Types
12.6.3 Latin America K-12 Testing and Assessment Market By Component
12.6.4 Latin America K-12 Testing and Assessment Market By Application
12.6.5 Latin America K-12 Testing and Assessment Market By End-User
12.6.6 Brazil
12.6.6.1 Brazil K-12 Testing and Assessment Market By Types
12.6.6.2 Brazil K-12 Testing and Assessment Market By Component
12.6.6.3 Brazil K-12 Testing and Assessment Market By Application
12.6.6.4 Brazil K-12 Testing and Assessment Market By End-User
12.6.7 Argentina
12.6.7.1 Argentina K-12 Testing and Assessment Market By Types
12.6.7.2 Argentina K-12 Testing and Assessment Market By Component
12.6.7.3 Argentina K-12 Testing and Assessment Market By Application
12.6.7.4 Argentina K-12 Testing and Assessment Market By End-User
12.6.8 Colombia
12.6.8.1 Colombia K-12 Testing and Assessment Market By Types
12.6.8.2 Colombia K-12 Testing and Assessment Market By Component
12.6.8.3 Colombia K-12 Testing and Assessment Market By Application
12.6.8.4 Colombia K-12 Testing and Assessment Market By End-User
12.6.9 Rest of Latin America
12.6.9.1 Rest of Latin America K-12 Testing and Assessment Market By Types
12.6.9.2 Rest of Latin America K-12 Testing and Assessment Market By Component
12.6.9.3 Rest of Latin America K-12 Testing and Assessment Market By Application
12.6.9.4 Rest of Latin America K-12 Testing and Assessment Market By End-User

13. Company profile
13.1 Anthology Inc
13.1.1 Company Overview
13.1.2 Financials
13.1.3Product/Services/Offerings
13.1.4 SWOT Analysis
13.1.5 The SNS View
13.2 Batia Infotech
13.2.1 Company Overview
13.2.2 Financials
13.2.3Product/Services/Offerings
13.2.4 SWOT Analysis
13.2.5 The SNS View
13.3 CogniFit Inc.
13.3.1 Company Overview
13.3.2 Financials
13.3.3Product/Services/Offerings
13.3.4 SWOT Analysis
13.3.5 The SNS View
13.4 Coursera Inc
13.4.1 Company Overview
13.4.2 Financials
13.4.3Product/Services/Offerings
13.4.4 SWOT Analysis
13.4.5 The SNS View
13.5 D2L Corp.
13.5.1 Company Overview
13.5.2 Financials
13.5.3Product/Services/Offerings
13.5.4 SWOT Analysis
13.5.5 The SNS View
13.6 Edutech
13.6.1 Company Overview
13.6.2 Financials
13.6.3Product/Services/Offerings
13.6.4 SWOT Analysis
13.6.5 The SNS View
13.7 ExamSoft Worldwide LLC
13.7.1 Company Overview
13.7.2 Financials
13.7.3Product/Services/Offerings
13.7.4 SWOT Analysis
13.7.5 The SNS View
13.8 FairTest
13.8.1 Company Overview
13.8.2 Financial
13.8.3Product/Services/Offerings
13.8.4 SWOT Analysis
13.8.5 The SNS View
13.9 Houghton Mifflin Harcourt Co.
13.9.1 Company Overview
13.9.2 Financials
13.9.3 Product/Service/Offerings
13.9.4 SWOT Analysis
13.9.5 The SNS View
13.10 Instructure Holdings Inc.
13.10.1 Company Overview
13.10.2 Financials
13.10.3 Product/Service/Offerings
13.10.4 SWOT Analysis
13.10.5 The SNS View

14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Company Share Analysis
14.3 Recent Developments
14.3.1 Industry News
14.3.2 Company News
14.3.3 Mergers & Acquisitions

15. USE Cases and Best Practices

16. Conclusion

An accurate research report requires proper strategizing as well as implementation. There are multiple factors involved in the completion of good and accurate research report and selecting the best methodology to compete the research is the toughest part. Since the research reports we provide play a crucial role in any company’s decision-making process, therefore we at SNS Insider always believe that we should choose the best method which gives us results closer to reality. This allows us to reach at a stage wherein we can provide our clients best and accurate investment to output ratio.

Each report that we prepare takes a timeframe of 350-400 business hours for production. Starting from the selection of titles through a couple of in-depth brain storming session to the final QC process before uploading our titles on our website we dedicate around 350 working hours. The titles are selected based on their current market cap and the foreseen CAGR and growth.

 

The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.

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