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Portable Battery Market Size

Portable-Battery-Market Revenue Analysis

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The Portable Battery Market Size was valued at USD 14.4 billion in 2023 and is expected to reach USD 31.7 billion by 2031 and grow at a CAGR of 10.3% over the forecast period 2024-2031.

Our dependence on smartphones and tablets has become undeniable. According to a recent study by App Annie, the average person will spend 4.2 hours a day on their mobile phone in 2023. This means a constant need for power, as these devices become the center of our online life. Modern mobile devices have impressive features such as high resolution screens, powerful processors and advanced cameras. But with great power comes great responsibility for battery life. A report shows that more than 60% of smartphone users experience battery anxiety because they fear their phone will die before the end of the day. This fear is driving the demand for portable power solutions. In addition, Our routines often take us beyond the reach of convenient power outlets. Whether it's a daily commute, a business meeting at a coffee shop, or a weekend adventure, a dead battery can be a major inconvenience. A data revealed that 85% of urban professionals travel with a portable charger, showcasing the importance of on-the-go power solutions.We live in a world where instant connection is paramount.

We are constantly checking emails, scrolling through social media and using various apps, pushing our devices to their limits. A Deloitte study found that 73% of millennials check their phones at least hourly, highlighting an "always on" behavior that increases the need for portable power banks. The portable battery market is not just dependent on smartphones either. The proliferation of tablets, mobile devices and even portable gaming devices creates an even greater demand for versatile power solutions. A Gartner report predicts that the global wearable market will reach 533 million units by 2024, representing a growing segment based on portable batteries.

Portable Battery Market Overview:

Report Attributes Details
Key Segments • By Technology (Lithium-ion Polymer, Lead Acid, Nickel Metal Hydride, Nickel Cadmium, Others)
• By Battery Capacity (0-3,000mAh, 3,100-5,000mAh, 5,100-10,000mAh, Other)
• By Application (Tablets, Automotive, Smartphones, Others)
Regional Coverage North America (US, Canada, Mexico), Europe (Eastern Europe [Poland, Romania, Hungary, Turkey, Rest of Eastern Europe] Western Europe] Germany, France, UK, Italy, Spain, Netherlands, Switzerland, Austria, Rest of Western Europe]), Asia Pacific (China, India, Japan, South Korea, Vietnam, Singapore, Australia, Rest of Asia Pacific), Middle East & Africa (Middle East [UAE, Egypt, Saudi Arabia, Qatar, Rest of Middle East], Africa [Nigeria, South Africa, Rest of Africa], Latin America (Brazil, Argentina, Colombia, Rest of Latin America)
Company Profiles Advanced Battery Systems, Sony Corporation, Acer Inc, Alcatel-Lucent, Casio Computer Co.Ltd, Dell Inc, Sharp Electronics Corporation, Nikon Corporation, Seiko Holdings Corporation. Siemens, TESLA, SAMSUNG, BYD, PANASONIC CORPORATION, JOHNSON CONTROLS

 

MARKET DYNAMICS:

KEY DRIVERS:

  • Advancements in Battery Technology

  • The demand for mobile devices, particularly smartphones, has witnessed explosive growth

Reliance on smartphones, tablets, and other mobile devices has become deeply ingrained in our daily lives. These devices act as communication hubs, entertainment centers, productivity tools, and gateways to information. According to a data by the end of 2021, there were an estimated 5.3 billion mobile service subscriptions globally (2G/3G/4G/5G). This translates to roughly 67% of the world's population relying on mobile connectivity. also, Modern devices boast impressive features like high-resolution displays, powerful processors, and advanced cameras. But these features come at a cost - they drain battery life much faster. Gaming, streaming videos, and using GPS can further deplete battery quickly.

RESTRAINTS:

Although dominant, lithium-ion batteries raise safety concerns due to potential overheating and fire risks. This can deter some consumers and lead to stricter regulations.

OPPORTUNITIES:

  • Sustainability and Eco-Friendly Solutions.

  • The rise of wireless charging technology can create opportunities for portable batteries with integrated wireless charging capabilities.

A 2022 survey by mobileindustryreview.com found that 72% of smartphone users consider wireless charging to be a very or somewhat important feature when purchasing a new phone. This highlights the increasing consumer preference for the convenience and ease of use offered by wireless charging. The technology behind wireless charging is constantly improving, with faster charging speeds and wider compatibility across different devices. The Wireless Power Consortium (WPC) reports that over 3 billion devices are now Qi-certified, signifying a dominant wireless charging standard that allows for interoperability.

CHALLENGES:

  • The presence of low-quality, counterfeit portable batteries can pose safety risks to consumers. 

  • Environmental Impact of Manufacturing and Disposal

Battery production and improper disposal can have negative environmental consequences. Developing sustainable manufacturing processes and robust recycling programs are crucial challenges to address.

IMPACT OF RUSSIA-UKRAINE WAR

Russia is a major significant supplier of key metals like nickel and palladium, crucial components in lithium-ion batteries used in portable chargers. The war can disrupt the supply of these materials, leading to price hikes and potential shortages for manufacturers. Even if raw materials are available, manufacturing facilities in the region or those relying on components from the region may experience slowdowns or shutdowns due to the war's impact on logistics and production capacity. on the other hand, The war has highlighted the importance of energy security and sustainability. Consumers may become more conscious of eco-friendly practices, potentially leading to a shift towards portable batteries made with recycled materials or those with longer lifespans. 

IMPACT OF ECONOMIC SLOWDOWN

During economic slowdown, consumers tend to tighten their belts and prioritize essential spending over discretionary purchases. A report  shows that during the Great Recession, spending on electronics which includes portable batteries dropped by 17%. This can lead to a decline in sales for portable battery manufacturers. Also, High-end portable batteries with advanced features and larger capacities might be the first to see a decline in sales. For instance, A study  suggests that the premium segment of the portable battery market is expected to grow at a slower rate compared to the standard segment during economic slowdowns. Therefore, With tighter budgets, consumers become more price-sensitive. They might opt for cheaper, lower-capacity portable batteries or delay purchases altogether, impacting overall market revenue. 

KEY MARKET SEGMENTS:

By Technology 

  • Lithium-ion Polymer

  • Lead Acid

  • Nickel Metal Hydride

  • Nickel Cadmium

  • Others

Based on technology Segments includes lead acid, nickel metal hydride, lithium ion polymer, nickel cadmium and others. The lithium-ion polymer segment will hold the largest share in 2023, contributing to the global sales revenue of portable batteries. With the rapid growth of technology and innovation, the use of portable batteries has increased. The market is growing due to the rapid invention and development of portable consumer electronics technologies as well as favorable government regulations for the adoption of electric cars in developed and developing countries..

By Battery Capacity

  • 0-3,000mAh

  • 3,100-5,000mAh

  • 5,100-10,000mAh

  • Other

On the basis of capacity, the market is segmented into 0-3000 mAh, 3100-5000 mAh, 5100-10000 mAh, others. The market was dominated by the 3100-5000 mAh segment. Due to its Rapid technological development and innovation has increased the use of portable batteries in many industries. In addition, the rise of border conflicts and terrorist operations around the world has given rise to surveillance robots and drones with modest payloads.

0-3,000mAh, This segment caters to low-power devices like Bluetooth headsets or fitness trackers. While still relevant, its market share might decline as other segments offer more versatility for mainstream smartphones.

5,100-10,000mAh, This segment caters to power-hungry devices like tablets and larger smartphones, or users who need to charge their phones multiple times throughout the day. The growing popularity of mobile gaming and video streaming could drive further growth in this segment.

By Application

  • Tablets

  • Automotive

  • Smartphones

  • Others

Based on Application, the market segmentation includes Smartphones, Tablets, Automotive, and Others. The smartphone, This remains the dominant segment by a significant margin. The high penetration rate and constant use of smartphones, coupled with their increasingly power-hungry features like high-resolution displays and powerful processors, continues to drive demand for portable chargers in this category. Devices with higher battery drain, like tablets with large displays or gaming laptops, will drive demand for higher capacity portable batteries, influencing segment share.

REGIONAL ANALYSES

The Asia-Pacific dominates the portable battery market due to the presence of developing countries such as India and China. The presence of a large number of people also serves as an important factor in driving the market. China produces more than 77% of all lithium-ion batteries entering the global market with most of them being used as a power source for portable electrical and medical devices. The recent Indian Government investment in the lithium-ion battery manufacturing industry in Gujarat and the growing demand for portable electronic gadgets in the country due to the availability of large sums of money is driving market growth. In addition, increased public awareness of health care associated with increased use and benefits of portable medical devices during a pandemic has had a positive impact on the growth of the mobile battery market.

The North American portable battery market is expected to witness continued growth in the coming years. Factors like the increasing adoption of 5G technology, the development of even more power-hungry devices, and a growing focus on sustainability in product design will further drive market expansion. The US market is the larger and more mature segment, with a wider range of products and brands available. Here, consumers prioritize features like fast charging capabilities and wireless charging compatibility. For eg, The United States and Canada boast some of the highest smartphone penetration rates globally. A 2023 report by eMarketer suggests that over 85% of the population in both countries owns a smartphone, creating a massive user base for portable batteries. Additionally, the rise of fast-charging technology and the integration of wireless charging capabilities in portable batteries will be key trends.

Portable-Battery-Market-By-Region

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REGIONAL COVERAGE:

North America

  • US

  • Canada

  • Mexico

Europe

  • Eastern Europe

    • Poland

    • Romania

    • Hungary

    • Turkey

    • Rest of Eastern Europe

  • Western Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Netherlands

    • Switzerland

    • Austria

    • Rest of Western Europe

Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Vietnam

  • Singapore

  • Australia

  • Rest of Asia Pacific

Middle East & Africa

  • Middle East

    • UAE

    • Egypt

    • Saudi Arabia

    • Qatar

    • Rest of the Middle East

  • Africa

    • Nigeria

    • South Africa

    • Rest of Africa

Latin America

  • Brazil

  • Argentina

  • Colombia

  • Rest of Latin America

KEY PLAYERS :

The key players for Portable Battery are Advanced Battery Systems, Sony CorporationAcer Inc, Alcatel-LucentCasio Computer Co.Ltd, Dell Inc, Sharp Electronics Corporation, Nikon Corporation, Seiko Holdings Corporation. Siemens, TESLA, SAMSUNG, BYD, PANASONIC CORPORATION, JOHNSON CONTROLS, and other key players.

Sony Corporation-Company Financial Analysis

Company Landscape Analysis

RECENT DEVELOPMENT

In February 2024, In a move to expand its party speaker offerings in India, Sony launched the all-new SRS-XV500. This portable speaker packs a punch with powerful sound, built-in lighting effects, and a long-lasting battery – perfect for keeping the party going all night long.

In April 2024, Anker and RAVPower Partner on Sustainable Portable Battery Initiative.

This initiative aims to develop and promote portable batteries made with recycled materials and with improved recycling programs to reduce environmental impact. This collaboration signifies a growing awareness of sustainability in the industry and could influence future product development and consumer preferences.

In May 2024, Xiaomi unveiled a new addition to its portable battery lineup – a power bank boasting an impressive 100W fast charging output. This development caters to the growing demand for faster charging solutions, allowing users to quickly recharge their devices on the go.

Portable Battery Market Report Scope:
Report Attributes Details
Market Size in 2023 US$ 14.4 Billion
Market Size by 2031 US$ 31.7 Billion
CAGR CAGR of 10.3% From 2024 to 2031
Base Year 2023
Forecast Period 2024-2031
Historical Data 2020-2022
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Drivers • Advancements in Battery Technology
• The demand for mobile devices, particularly smartphones, has witnessed explosive growth
Restraints • Limited Battery Lifespan
• Safety Concerns with Lithium-ion Batteries

Frequently Asked Questions

Ans:  The Portable Battery Market is expected to grow at a CAGR of 10.3%.

Ans: Portable Battery Market size was USD 14.4 billion in 2023 and is expected to Reach USD 31.7 billion by 2031.

Ans: In the portable battery market, Asia-Pacific is the largest geographic market.

Ans: Portable batteries are popular because smartphones and other mobile devices have limited battery life, and people need a way to stay charged on the go.

Ans: Portable batteries are primarily categorized by their capacity (mAh), which indicates how much power they can store. They can also be differentiated by features like fast charging, wireless charging compatibility, and number of output ports.

TABLE OF CONTENTS

1. Introduction
1.1 Market Definition
1.2 Scope
1.3 Research Assumptions

2. Industry Flowchart

3. Research Methodology

4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges

5. Impact Analysis
5.1 Impact of Russia-Ukraine Crisis
5.2 Impact of Economic Slowdown on Major Countries
5.2.1 Introduction
5.2.2 United States
5.2.3 Canada
5.2.4 Germany
5.2.5 France
5.2.6 UK
5.2.7 China
5.2.8 Japan
5.2.9 South Korea
5.2.10 India

6. Value Chain Analysis

7. Porter’s 5 Forces Model

8. Pest Analysis

9. Portable Battery Market Segmentation, By Technology
9.1 Introduction
9.2 Trend Analysis
9.3 Lithium-ion Polymer
9.4 Lead Acid
9.5 Nickel Metal Hydride
9.6 Nickel Cadmium
9.7 Others

10. Portable Battery Market Segmentation, By Battery Capacity
10.1 Introduction
10.2 Trend Analysis
10.3 0-3,000mAh
10.4 3,100-5,000mAh
10.5 5,100-10,000mAh
10.6 Other

11. Portable Battery Market Segmentation, By Application
11.1 Introduction
11.2 Trend Analysis
11.3 Tablets
11.4 Automotive
11.5 Smartphones
11.6 Others

12. Regional Analysis
12.1 Introduction
12.2 North America
12.2.1 Trend Analysis
12.2.2 North America Portable Battery Market by Country
12.2.3 North America Portable Battery Market By Technology
12.2.4 North America Portable Battery Market By Battery Capacity
12.2.5 North America Portable Battery Market By Application
12.2.6 USA
12.2.6.1 USA Portable Battery Market By Technology
12.2.6.2 USA Portable Battery Market By Battery Capacity
12.2.6.3 USA Portable Battery Market By Application
12.2.7 Canada
12.2.7.1 Canada Portable Battery Market By Technology
12.2.7.2 Canada Portable Battery Market By Battery Capacity
12.2.7.3 Canada Portable Battery Market By Application
12.2.8 Mexico
12.2.8.1 Mexico Portable Battery Market By Technology
12.2.8.2 Mexico Portable Battery Market By Battery Capacity
12.2.8.3 Mexico Portable Battery Market By Application
12.3 Europe
12.3.1 Trend Analysis
12.3.2 Eastern Europe
12.3.2.1 Eastern Europe Portable Battery Market by Country
12.3.2.2 Eastern Europe Portable Battery Market By Technology
12.3.2.3 Eastern Europe Portable Battery Market By Battery Capacity
12.3.2.4 Eastern Europe Portable Battery Market By Application
12.3.2.5 Poland
12.3.2.5.1 Poland Portable Battery Market By Technology
12.3.2.5.2 Poland Portable Battery Market By Battery Capacity
12.3.2.5.3 Poland Portable Battery Market By Application
12.3.2.6 Romania
12.3.2.6.1 Romania Portable Battery Market By Technology
12.3.2.6.2 Romania Portable Battery Market By Battery Capacity
12.3.2.6.4 Romania Portable Battery Market By Application
12.3.2.7 Hungary
12.3.2.7.1 Hungary Portable Battery Market By Technology
12.3.2.7.2 Hungary Portable Battery Market By Battery Capacity
12.3.2.7.3 Hungary Portable Battery Market By Application
12.3.2.8 Turkey
12.3.2.8.1 Turkey Portable Battery Market By Technology
12.3.2.8.2 Turkey Portable Battery Market By Battery Capacity
12.3.2.8.3 Turkey Portable Battery Market By Application
12.3.2.9 Rest of Eastern Europe
12.3.2.9.1 Rest of Eastern Europe Portable Battery Market By Technology
12.3.2.9.2 Rest of Eastern Europe Portable Battery Market By Battery Capacity
12.3.2.9.3 Rest of Eastern Europe Portable Battery Market By Application
12.3.3 Western Europe
12.3.3.1 Western Europe Portable Battery Market by Country
12.3.3.2 Western Europe Portable Battery Market By Technology
12.3.3.3 Western Europe Portable Battery Market By Battery Capacity
12.3.3.4 Western Europe Portable Battery Market By Application
12.3.3.5 Germany
12.3.3.5.1 Germany Portable Battery Market By Technology
12.3.3.5.2 Germany Portable Battery Market By Battery Capacity
12.3.3.5.3 Germany Portable Battery Market By Application
12.3.3.6 France
12.3.3.6.1 France Portable Battery Market By Technology
12.3.3.6.2 France Portable Battery Market By Battery Capacity
12.3.3.6.3 France Portable Battery Market By Application
12.3.3.7 UK
12.3.3.7.1 UK Portable Battery Market By Technology
12.3.3.7.2 UK Portable Battery Market By Battery Capacity
12.3.3.7.3 UK Portable Battery Market By Application
12.3.3.8 Italy
12.3.3.8.1 Italy Portable Battery Market By Technology
12.3.3.8.2 Italy Portable Battery Market By Battery Capacity
12.3.3.8.3 Italy Portable Battery Market By Application
12.3.3.9 Spain
12.3.3.9.1 Spain Portable Battery Market By Technology
12.3.3.9.2 Spain Portable Battery Market By Battery Capacity
12.3.3.9.3 Spain Portable Battery Market By Application
12.3.3.10 Netherlands
12.3.3.10.1 Netherlands Portable Battery Market By Technology
12.3.3.10.2 Netherlands Portable Battery Market By Battery Capacity
12.3.3.10.3 Netherlands Portable Battery Market By Application
12.3.3.11 Switzerland
12.3.3.11.1 Switzerland Portable Battery Market By Technology
12.3.3.11.2 Switzerland Portable Battery Market By Battery Capacity
12.3.3.11.3 Switzerland Portable Battery Market By Application
12.3.3.1.12 Austria
12.3.3.12.1 Austria Portable Battery Market By Technology
12.3.3.12.2 Austria Portable Battery Market By Battery Capacity
12.3.3.12.3 Austria Portable Battery Market By Application
12.3.3.13 Rest of Western Europe
12.3.3.13.1 Rest of Western Europe Portable Battery Market By Technology
12.3.3.13.2 Rest of Western Europe Portable Battery Market By Battery Capacity
12.3.3.13.3 Rest of Western Europe Portable Battery Market By Application
12.4 Asia-Pacific
12.4.1 Trend Analysis
12.4.2 Asia-Pacific Portable Battery Market by Country
12.4.3 Asia-Pacific Portable Battery Market By Technology
12.4.4 Asia-Pacific Portable Battery Market By Battery Capacity
12.4.5 Asia-Pacific Portable Battery Market By Application
12.4.6 China
12.4.6.1 China Portable Battery Market By Technology
12.4.6.2 China Portable Battery Market By Battery Capacity
12.4.6.3 China Portable Battery Market By Application
12.4.7 India
12.4.7.1 India Portable Battery Market By Technology
12.4.7.2 India Portable Battery Market By Battery Capacity
12.4.7.3 India Portable Battery Market By Application
12.4.8 Japan
12.4.8.1 Japan Portable Battery Market By Technology
12.4.8.2 Japan Portable Battery Market By Battery Capacity
12.4.8.3 Japan Portable Battery Market By Application
12.4.9 South Korea
12.4.9.1 South Korea Portable Battery Market By Technology
12.4.9.2 South Korea Portable Battery Market By Battery Capacity
12.4.9.3 South Korea Portable Battery Market By Application
12.4.10 Vietnam
12.4.10.1 Vietnam Portable Battery Market By Technology
12.4.10.2 Vietnam Portable Battery Market By Battery Capacity
12.4.10.3 Vietnam Portable Battery Market By Application
12.4.11 Singapore
12.4.11.1 Singapore Portable Battery Market By Technology
12.4.11.2 Singapore Portable Battery Market By Battery Capacity
12.4.11.3 Singapore Portable Battery Market By Application
12.4.12 Australia
12.4.12.1 Australia Portable Battery Market By Technology
12.4.12.2 Australia Portable Battery Market By Battery Capacity
12.4.12.3 Australia Portable Battery Market By Application
12.4.13 Rest of Asia-Pacific
12.4.13.1 Rest of Asia-Pacific Portable Battery Market By Technology
12.4.13.2 Rest of Asia-Pacific Portable Battery Market By Battery Capacity
12.4.13.3 Rest of Asia-Pacific Portable Battery Market By Application
12.5 Middle East & Africa
12.5.1 Trend Analysis
12.5.2 Middle East
12.5.2.1 Middle East Portable Battery Market by Country
12.5.2.2 Middle East Portable Battery Market By Technology
12.5.2.3 Middle East Portable Battery Market By Battery Capacity
12.5.2.4 Middle East Portable Battery Market By Application
12.5.2.5 UAE
12.5.2.5.1 UAE Portable Battery Market By Technology
12.5.2.5.2 UAE Portable Battery Market By Battery Capacity
12.5.2.5.3 UAE Portable Battery Market By Application
12.5.2.6 Egypt
12.5.2.6.1 Egypt Portable Battery Market By Technology
12.5.2.6.2 Egypt Portable Battery Market By Battery Capacity
12.5.2.6.3 Egypt Portable Battery Market By Application
12.5.2.7 Saudi Arabia
12.5.2.7.1 Saudi Arabia Portable Battery Market By Technology
12.5.2.7.2 Saudi Arabia Portable Battery Market By Battery Capacity
12.5.2.7.3 Saudi Arabia Portable Battery Market By Application
12.5.2.8 Qatar
12.5.2.8.1 Qatar Portable Battery Market By Technology
12.5.2.8.2 Qatar Portable Battery Market By Battery Capacity
12.5.2.8.3 Qatar Portable Battery Market By Application
12.5.2.9 Rest of Middle East
12.5.2.9.1 Rest of Middle East Portable Battery Market By Technology
12.5.2.9.2 Rest of Middle East Portable Battery Market By Battery Capacity
12.5.2.9.3 Rest of Middle East Portable Battery Market By Application
12.5.3 Africa
12.5.3.1 Africa Portable Battery Market by Country
12.5.3.2 Africa Portable Battery Market By Technology
12.5.3.3 Africa Portable Battery Market By Battery Capacity
12.5.3.4 Africa Portable Battery Market By Application
12.5.3.5 Nigeria
12.5.3.5.1 Nigeria Portable Battery Market By Technology
12.5.3.5.2 Nigeria Portable Battery Market By Battery Capacity
12.5.3.5.3 Nigeria Portable Battery Market By Application
12.5.3.6 South Africa
12.5.3.6.1 South Africa Portable Battery Market By Technology
12.5.3.6.2 South Africa Portable Battery Market By Battery Capacity
12.5.3.6.3 South Africa Portable Battery Market By Application
12.5.3.7 Rest of Africa
12.5.3.7.1 Rest of Africa Portable Battery Market By Technology
12.5.3.7.2 Rest of Africa Portable Battery Market By Battery Capacity
12.5.3.7.3 Rest of Africa Portable Battery Market By Application
12.6 Latin America
12.6.1 Trend Analysis
12.6.2 Latin America Portable Battery Market by country
12.6.3 Latin America Portable Battery Market By Technology
12.6.4 Latin America Portable Battery Market By Battery Capacity
12.6.5 Latin America Portable Battery Market By Application
12.6.6 Brazil
12.6.6.1 Brazil Portable Battery Market By Technology
12.6.6.2 Brazil Portable Battery Market By Battery Capacity
12.6.6.3 Brazil Portable Battery Market By Application
12.6.7 Argentina
12.6.7.1 Argentina Portable Battery Market By Technology
12.6.7.2 Argentina Portable Battery Market By Battery Capacity
12.6.7.3 Argentina Portable Battery Market By Application
12.6.8 Colombia
12.6.8.1 Colombia Portable Battery Market By Technology
12.6.8.2 Colombia Portable Battery Market By Battery Capacity
12.6.8.3 Colombia Portable Battery Market By Application
12.6.9 Rest of Latin America
12.6.9.1 Rest of Latin America Portable Battery Market By Technology
12.6.9.2 Rest of Latin America Portable Battery Market By Battery Capacity
12.6.9.3 Rest of Latin America Portable Battery Market By Application

13. Company Profiles
13.1 Advanced Battery Systems Inc
13.1.1 Company Overview
13.1.2 Financial
13.1.3 Products/ Services Offered
13.1.4 SWOT Analysis
13.1.5 The SNS View
13.2 Sony Corporation
13.2.1 Company Overview
13.2.2 Financial
13.2.3 Products/ Services Offered
13.2.4 SWOT Analysis
13.2.5 The SNS View
13.3 Acer Inc
13.3.1 Company Overview
13.3.2 Financial
13.3.3 Products/ Services Offered
13.3.4 SWOT Analysis
13.3.5 The SNS View
13.4 Alcatel-Lucent
13.4.1 Company Overview
13.4.2 Financial
13.4.3 Products/ Services Offered
13.4.4 SWOT Analysis
13.4.5 The SNS View
13.5 Casio Computer Co.Ltd
13.5.1 Company Overview
13.5.2 Financial
13.5.3 Products/ Services Offered
13.5.4 SWOT Analysis
13.5.5 The SNS View
13.6 Dell Inc
13.6.1 Company Overview
13.6.2 Financial
13.6.3 Products/ Services Offered
13.6.4 SWOT Analysis
13.6.5 The SNS View
13.7 Sharp Electronics Corporation
13.7.1 Company Overview
13.7.2 Financial
13.7.3 Products/ Services Offered
13.7.4 SWOT Analysis
13.7.5 The SNS View
13.8 Nikon Corporation
13.8.1 Company Overview
13.8.2 Financial
13.8.3 Products/ Services Offered
13.8.4 SWOT Analysis
13.8.5 The SNS View
13.9 Seiko Holdings Corporation
13.9.1 Company Overview
13.9.2 Financial
13.9.3 Products/ Services Offered
13.9.4 SWOT Analysis
13.9.5 The SNS View
13.10 Siemens
13.10.1 Company Overview
13.10.2 Financial
13.10.3 Products/ Services Offered
13.10.4 SWOT Analysis
13.10.5 The SNS View
13.11 TESLA
13.11.1 Company Overview
13.11.2 Financial
13.11.3 Products/ Services Offered
13.11.4 SWOT Analysis
13.11.5 The SNS View
13.12 SAMSUNG
13.12.1 Company Overview
13.12.2 Financial
13.12.3 Products/ Services Offered
13.12.4 SWOT Analysis
13.12.5 The SNS View
13.13 BYD
13.13.1 Company Overview
13.13.2 Financial
13.13.3 Products/ Services Offered
13.13.4 SWOT Analysis
13.13.5 The SNS View
13.14 PANASONIC CORPORATION
13.14.1 Company Overview
13.14.2 Financial
13.14.3 Products/ Services Offered
13.14.4 SWOT Analysis
13.14.5 The SNS View
13.15  JOHNSON CONTROLS
13.15.1 Company Overview
13.15.2 Financial
13.15.3 Products/ Services Offered
13.15.4 SWOT Analysis
13.15.5 The SNS View

14. Competitive Landscape
14.1 Competitive Benchmarking
14.2 Market Share Analysis
14.3 Recent Developments
14.3.1 Industry News
14.3.2 Company News
14.3.3 Mergers & Acquisitions

15. Use Case and Best Practices

16. Conclusion

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

When we talk about primary research, it is a type of study in which the researchers collect relevant data samples directly, rather than relying on previously collected data.  This type of research is focused on gaining content specific facts that can be sued to solve specific problems. Since the collected data is fresh and first hand therefore it makes the study more accurate and genuine.

We at SNS Insider have divided Primary Research into 2 parts.

Part 1 wherein we interview the KOLs of major players as well as the upcoming ones across various geographic regions. This allows us to have their view over the market scenario and acts as an important tool to come closer to the accurate market numbers. As many as 45 paid and unpaid primary interviews are taken from both the demand and supply side of the industry to make sure we land at an accurate judgement and analysis of the market.

This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

Part 2: In this part of primary research the data collected via secondary research and the part 1 of the primary research is validated with the interviews from individual consultants and subject matter experts.

Consultants are those set of people who have at least 12 years of experience and expertise within the industry whereas Subject Matter Experts are those with at least 15 years of experience behind their back within the same space. The data with the help of two main processes i.e., FGDs (Focused Group Discussions) and IDs (Individual Discussions). This gives us a 3rd party nonbiased primary view of the market scenario making it a more dependable one while collation of the data pointers.

Step 3: Data Bank Validation

Once all the information is collected via primary and secondary sources, we run that information for data validation. At our intelligence centre our research heads track a lot of information related to the market which includes the quarterly reports, the daily stock prices, and other relevant information. Our data bank server gets updated every fortnight and that is how the information which we collected using our primary and secondary information is revalidated in real time.

Data Bank Validation

Step 4: QA/QC Process

After all the data collection and validation our team does a final level of quality check and quality assurance to get rid of any unwanted or undesired mistakes. This might include but not limited to getting rid of the any typos, duplication of numbers or missing of any important information. The people involved in this process include technical content writers, research heads and graphics people. Once this process is completed the title gets uploader on our platform for our clients to read it.

Step 5: Final QC/QA Process:

This is the last process and comes when the client has ordered the study. In this process a final QA/QC is done before the study is emailed to the client. Since we believe in giving our clients a good experience of our research studies, therefore, to make sure that we do not lack at our end in any way humanly possible we do a final round of quality check and then dispatch the study to the client.


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