Report Scope & Overview:

Cross-Border B2C E-Commerce Market size was valued at USD 948.27 Bn in 2022 and is expected to reach USD 6112 Bn by 2030, and grow at a CAGR of 26.23% over the forecast period 2023-2030.

B2C cross-border E-Commerce may be described as E-Commerce trading over international boundaries, which entails purchasing and selling things via online storefronts across international and national borders. A transaction organization that operates in two or more nations is involved. The enterprises do business and distribute items utilizing cross-border B2C logistics on the E-Commerce platform.

Cross-Border B2C E-Commerce Market Revenue Analysis

Internet information technology underpins cross-border B2C E-Commerce. As a result, it expands enterprises' expanding networks, performs paperless transactions, and eliminates downtime obstacles. Increased international commerce across nations, along with an increase in industry mergers and acquisitions, is expected to create lucrative industry growth prospects. However, logistics-related challenges such as import rules, return logistics, long delivery times, and high shipping costs are projected to stymie the expansion of the cross-border B2C E-commerce business.



  • An increase in the number of young metropolitan residents who rely significantly on technology.

  • An increase in the number of young metropolitan residents who rely significantly on technology.

  • The availability of higher-quality items at lower prices is propelling the industry's expansion.


  • Data safety is a concern.

  • A lack of awareness of digital adoption.


  • The growing worldwide digital adoption index is expected to generate enormous industrial growth prospects.

  • The region's digital adoption is measured across many sectors of the economy, including government, people, and industry.


The COVID-19 epidemic has had an impact on a variety of businesses throughout the world. To limit the pandemic's rapid spread, governments throughout the world enacted severe lockdown measures and social distance standards. During the early phases of the pandemic, manufacturing facilities throughout the world were shut down. Furthermore, the post-pandemic economic crisis may cause a major delay in the commercial roll-out of the Cross-Border B2C E-Commerce service business. Small and medium-sized businesses are the backbone of technology providers, and their income has dropped precipitously since the pandemic's appearance in 2020. As a result of supply chain interruptions, industry participants faced several hurdles. However, when additional supplies become available in the second half of 2022, things will improve.


Credit/debit cards are predicted to hold the largest share in 2021 and to dominate the cross-border B2C E-commerce sector in the next years. The acceptance of credit/debit card payments across all E-Commerce platforms accounts for a sizable part of the category. Furthermore, technical improvements such as the adoption of blockchain for improved security are expected to drive category expansion. The multitude of special privileges and bonuses earned by using credit cards is expected to increase the amount paid using this method. 

The digital wallets category is expected to develop at the quickest rate in the coming years. The introduction of cross-border B2C payment platforms is expected to propel the segment's growth. Furthermore, the increasing number of non-bank competitors is expected to provide enormous cross-border B2C E-commerce industry development prospects.


On The Basis of Category

  • Entertainment & Education

  • Apparel & Accessories

  • Consumer Electronics

  • Home Furnishing

  • Personal Care & Beauty

  • Healthcare & Nutrition

  • Footwear

  • Food & Beverage

  • Others

On The Basis of Payment Method

  • Digital Wallets

  • Credit/Debit Cards

  • Internet Banking

  • Others

On The Basis of Offering

  • In-House Brands

  • Assorted Brands

On The Basis of End-user

  • Adults

  • Teenagers/Millennials

  • Senior Citizens

  • Others

Cross-Border B2C E-Commerce Market Segmentation Analysis


In 2021, Asia Pacific will account for the greatest revenue share of the worldwide cross-border B2C E-commerce market. This massive industry share can be attributable to rising internet and smartphone usage in emerging markets. Furthermore, the industry's expansion is being fueled by increased urbanization, rising living standards, and rising disposable income. The existence of a huge customer base in the Asia Pacific is expected to fuel market expansion. Furthermore, the region's developing trade links are expected to provide substantial market growth potential. Furthermore, the North America Cross-Border B2C E-Commerce industry is expected to rise steadily in the next years. The rapidly expanding market in North America can be attributable to the rising demand for high-quality items at reasonable pricing. The lack of items at lower pricing in the domestic market is expected to boost market expansion. Furthermore, the region's massive internet purchasing client base is likely to provide enormous market growth prospects. Because of the reduced prices, most US customers choose to buy from China.


  • North America

    • USA

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • The Netherlands

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • south Korea

    • China

    • India

    • Australia

    • Rest of Asia-Pacific

  • The Middle East & Africa

    • Israel

    • UAE

    • South Africa

    • Rest of Middle East & Africa

  • Latin America

    • Brazil

    • Argentina

    • Rest of Latin America


The major key players are Alibaba/AliExpres, Amazon, ASOS, eBay, iHerb, Joom, Lazada, Pinduoduo, Shein, Shopee

Amazon-Company Financial Analysis

Company Landscape Analysis

Cross-Border B2C E-Commerce market Report Scope:
Report Attributes Details
Market Size in 2022 US$ 948.27 Billion
Market Size by 2030 US$ 6112 Billion
CAGR CAGR 26.23% From 2023 to 2030
Base Year 2022
Forecast Period 2023-2030
Historical Data 2020-2021
Report Scope & Coverage Market Size, Segments Analysis, Competitive  Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook
Key Segments • by Category (Entertainment & Education, Apparel & Accessories, Consumer Electronics, Home Furnishing, Personal Care & Beauty, Healthcare & Nutrition, Footwear, Food & Beverage, Others)
• by Payment Method (Digital Wallets, Credit/Debit Cards, Internet Banking, Others)
• by Offering (In-House Brands and Assorted Brands)
• by End-user (Adults, Teenagers/Millennials, Senior Citizens, Others)
Regional Analysis/Coverage North America (USA, Canada, Mexico), Europe
(Germany, UK, France, Italy, Spain, Netherlands,
Rest of Europe), Asia-Pacific (Japan, South Korea,
China, India, Australia, Rest of Asia-Pacific), The
Middle East & Africa (Israel, +D11UAE, South Africa,
Rest of Middle East & Africa), Latin America (Brazil, Argentina, Rest of Latin America)
Company Profiles Alibaba/AliExpres, Amazon, ASOS, eBay, iHerb, Joom, Lazada, Pinduoduo, Shein, Shopee
Key Drivers •An increase in the number of young metropolitan residents who rely significantly on technology.
•The availability of higher-quality items at lower prices is propelling the industry's expansion.
Market Restraints •Data safety is a concern.
•A lack of awareness of digital adoption.

Frequently Asked Questions

Ans: - The estimated market size for the Cross-Border B2C E-Commerce market for the year 2028 is USD3853.33 Bn.

Ans: - Data safety is a concern and a lack of awareness of digital adoption.

Ans: - Asia Pacific will account for the greatest revenue share of the worldwide cross-border B2C E-commerce market.

Ans: - The major key players are Alibaba/AliExpres, Amazon, ASOS, eBay, iHerb, Joom, Lazada, Pinduoduo, Shein, Shopee.

Ans: - Key Stakeholders Considered in the study are Raw material vendors, Regulatory authorities, including government agencies and NGOs, Commercial research, and development (R&D) institutions, Importers and exporters, etc.

Table of Contents

1. Introduction

1.1 Market Definition

1.2 Scope

1.3 Research Assumptions

2. Research Methodology


3. Market Dynamics

3.1 Drivers

3.2 Restraints

3.3 Opportunities

3.4 Challenges

4. Impact Analysis

4.1 COVID-19 Impact Analysis

4.2 Impact of Ukraine- Russia war

4.3 Impact of ongoing Recession

4.3.1 Introduction

4.3.2 Impact on major economies US Canada Germany France United Kingdom China Japan South Korea Rest of the World

5. Value Chain Analysis


6. Porter’s 5 forces model


7. PEST Analysis


8. Cross-Border B2C E-Commerce Market Segmentation, by Category

8.1 Entertainment & Education

8.2 Apparel & Accessories

8.3 Consumer Electronics

8.4 Home Furnishing

8.5 Personal Care & Beauty

8.6 Healthcare & Nutrition

8.7 Footwear

8.8 Food & Beverage

8.9 Others

9. Cross-Border B2C E-Commerce Market Segmentation, by Payment Method

9.1Digital Wallets

9.2 Credit/Debit Cards

9.3 Internet Banking

9.4 Others

10. Cross-Border B2C E-Commerce Market Segmentation, by Offering

10.1 In-House Brands

10.2 Assorted Brands

11. Cross-Border B2C E-Commerce Market Segmentation, by End-user

11.1 Adults

11.2 Teenagers/Millennials

11.3 Senior Citizens

11.4 Others


12. Regional Analysis

12.1 Introduction

12.2 North America

12.2.1 USA

12.2.2 Canada

12.2.3 Mexico

12.3 Europe

12.3.1 Germany

12.3.2 UK

12.3.3 France

12.3.4 Italy

12.3.5 Spain

12.3.6 The Netherlands

12.3.7 Rest of Europe

12.4 Asia-Pacific

12.4.1 Japan

12.4.2 South Korea

12.4.3 China

12.4.4 India

12.4.5 Australia

12.4.6 Rest of Asia-Pacific

12.5 The Middle East & Africa

12.5.1 Israel

12.5.2 UAE

12.5.3 South Africa

12.5.4 Rest

12.6 Latin America

12.6.1 Brazil

12.6.2 Argentina

12.6.3 Rest of Latin America

13. Company Profiles

13.1 Alibaba/AliExpres

13.1.1 Financial

13.1.2 Products/ Services Offered

13.1.3 SWOT Analysis

13.1.4 The SNS view

13.2 Amazon

13.3 ASOS

13.4 eBay

13.5 iHerb

13.6 Joom

13.7 Lazada

13.8 Pinduoduo

13.9 Shein

13.10 Shopee

14. Competitive Landscape

14.1 Competitive Benchmarking

14.2 Market Share analysis

14.3 Recent Developments

15. Conclusion

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The 5 steps process:

Step 1: Secondary Research:

Secondary Research or Desk Research is as the name suggests is a research process wherein, we collect data through the readily available information. In this process we use various paid and unpaid databases which our team has access to and gather data through the same. This includes examining of listed companies’ annual reports, Journals, SEC filling etc. Apart from this our team has access to various associations across the globe across different industries. Lastly, we have exchange relationships with various university as well as individual libraries.

Secondary Research

Step 2: Primary Research

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This step involves the triangulation of data wherein our team analyses the interview transcripts, online survey responses and observation of on filed participants. The below mentioned chart should give a better understanding of the part 1 of the primary interview.

Primary Research

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Data Bank Validation

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